Expansion of the Internet Advertising Market Driven by Smartphone Adoption
First written in FY2016-Q3. 13 of 23 entries say "Restated". Latest entry: FY2024-Q1.
15 other companies' latest entry also says "Restated".
- FY2024-Q1RestatedAnnual report
「In the internet advertising market, the global drive toward digital transformation (DX) has continued to accelerate. In addition, digital media expenditure is more cost-efficient than offline media, and internet advertising expenditure has continued to grow against the backdrop of society's digitalisation, providing a tailwind for the Group.」
The view that the internet advertising market will continue to grow, supported by the promotion of DX and the cost efficiency of digital media, remains unchanged. - FY2023-Q1AdvancedAnnual report
「Growth in internet advertising has continued to be significant in the market surrounding the Group. While the four traditional mass-media categories posted negative growth, internet advertising alone achieved positive month-on-month growth, and further market expansion is expected going forward.」
New market conditions are described for the internet advertising market: internet advertising achieved positive month-on-month growth while the four traditional mass-media categories posted negative growth. - FY2022RestatedAnnual report
「The internet advertising market achieved further growth in fiscal 2021, reaching ¥2,705.2 billion and exceeding the combined ¥2,453.8 billion in advertising expenditure across the four traditional mass-media categories.」
The expansion of the internet advertising market and its market size exceeding that of the four traditional mass-media categories have been reaffirmed in the full-year report. - FY2022-Q2AdvancedAnnual report
「The internet advertising market achieved further growth in fiscal 2021, reaching ¥2,705.2 billion and exceeding the combined ¥2,453.8 billion in advertising expenditure across the four traditional mass-media categories. It is forecast to expand to approximately ¥3.3 trillion in fiscal 2024, and further market expansion is expected going forward.」
New actual and forecast figures for the internet advertising market are presented: ¥2,705.2 billion in fiscal 2021, exceeding the four traditional mass-media categories, and approximately ¥3.3 trillion in fiscal 2024. - FY2022-Q1AdvancedAnnual report
「The internet advertising market is expected to achieve further growth in fiscal 2021, expanding to ¥2,437.0 billion. It is also forecast to expand to approximately ¥3.3 trillion in fiscal 2024, and further market expansion is expected going forward.」
New market-size forecasts of ¥2,437.0 billion for fiscal 2021 and approximately ¥3.3 trillion for fiscal 2024 have been presented for the internet advertising market, updating the previous growth outlook. - FY2021AdvancedAnnual report
「The internet advertising market in fiscal 2020 is estimated to have reached ¥2,129.0 billion, up 107.4% year on year, and has continued to grow consistently.」
New market data show that the internet advertising market reached ¥2,129.0 billion in fiscal 2020, or 107.4% of the previous fiscal year. - FY2021-Q3AdvancedAnnual report
「Against this backdrop, growth in internet advertising has continued to be significant in the market surrounding the Group. Although total domestic advertising expenditure in 2020 fell below the previous year, internet advertising expenditure continued to grow and expanded to a scale comparable to that of the four traditional mass-media advertising categories.」
For the internet advertising market, new market conditions are described: total domestic advertising expenditure in 2020 fell below the previous year, while internet advertising expenditure continued to grow and reached a scale comparable to that of the four traditional mass-media advertising categories. - FY2021-Q2AdvancedAnnual report
「The impact of COVID-19 has shifted consumers' purchasing behavior online, and the new lifestyle centered on the internet is expected to become established. Further expansion of the internet advertising market is expected in line with the growth of industries, services and products suited to online demand.」
The explanation has progressed to the view that further expansion of the internet advertising market is expected, against the backdrop of online purchasing behavior and the establishment of a new lifestyle. - FY2021-Q1AdvancedAnnual report
「Against this backdrop, growth in internet advertising has continued to be significant in the market surrounding the Group. Domestic advertising expenditure in 2019 exceeded television advertising expenditure and grew to approximately ¥2 trillion, while the rollout of the next-generation 5G communications standard being promoted by the communications industry and the acceleration of companies' digital shifts are expected to drive further market expansion.」
For the internet advertising market, new market data show that domestic advertising expenditure reached approximately ¥2 trillion in 2019, exceeding television advertising expenditure, and that further expansion is expected from 5G and companies' digital shifts. - FY2020RestatedAnnual report
「Against this backdrop, growth in internet advertising has been significant in the market surrounding the Group, and the introduction of the next-generation 5G communications standard being promoted by the communications industry is expected to drive a shift toward internet advertising using video and further growth」
The outlook for continued growth in internet advertising and a shift toward video advertising driven by 5G remains unchanged. - FY2020-Q3RestatedAnnual report
「Against this backdrop, the introduction of 5G, the next-generation communications standard for mobile devices, is approaching. Demand for internet advertising using video and other formats is increasing, and further growth is expected.」
The outlook for growth in the internet advertising market, driven by the approaching rollout of 5G and rising demand for video advertising, remains unchanged. - FY2020-Q1RestatedAnnual report
「Against this backdrop, the introduction of 5G, the next-generation communications standard for mobile devices, is approaching. Demand for internet advertising using video and other formats is increasing, and further growth is expected.」
The outlook for growth in the internet advertising market, driven by the approaching rollout of 5G and rising demand for video advertising, remains unchanged. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, the rollout of the next-generation 5G communications standard for mobile devices is approaching in the advertising market surrounding the Group, and preparations are steadily progressing, including the Ministry of Internal Affairs and Communications' work on mobile-phone numbering and major carriers' introduction of new plans. In line with this, demand for internet advertising using video and other formats is expected to increase.」
In addition to expectations for the rollout of 5G, specific progress in preparations for the rollout is described, including the Ministry of Internal Affairs and Communications' work on numbering and major carriers' introduction of new plans. - FY2019-Q1AdvancedAnnual report
「Against this backdrop, the introduction of 5G, the next-generation communications standard for mobile devices, is approaching. Demand for internet advertising using video and other formats is increasing, and further growth is expected.」
The explanation has progressed from expectations for the conventional rollout of 5G to the view that the rollout is imminent and demand for video advertising is increasing. - FY2018-Q3RestatedAnnual report
「Against this backdrop, growth in internet advertising expenditure in the advertising market surrounding the Group has been significant, and its share of total advertising expenditure has continued to increase. The introduction of 5G, the next-generation communications standard for mobile devices, is also expected, supporting further growth in internet advertising.」
In addition to the expansion of the internet advertising market, further growth driven by the introduction of 5G is projected. - FY2018-Q2RestatedAnnual report
「Against this backdrop, the advertising market surrounding the Group has remained strong. Driven by growth in smartphone advertising, video advertising and the adoption of ad technology, internet advertising expenditure rose to ¥1,509.4 billion, or 115.2% of the previous year's level, and continued to grow at an accelerating rate. Steady growth is expected.」
The expansion of the internet advertising market driven by smartphone advertising, video advertising and the adoption of ad technology is reaffirmed, with updated figures of ¥1,509.4 billion in advertising expenditure and 115.2% of the previous year's level. - FY2018-Q1RestatedAnnual report
「Against this backdrop, the advertising market surrounding the Group has remained strong. Driven by growth in smartphone advertising, video advertising and the adoption of advertising delivery using new ad technology, internet advertising expenditure rose to ¥1,310.0 billion, or 113.0% of the previous year's level, and continued to grow at an accelerating rate. Steady growth is expected.」
The expansion of the internet advertising market driven by smartphone advertising, video advertising and the adoption of new ad technology is again cited, with the same market size and growth rate. - FY2017RestatedAnnual report
「The internet advertising market has continued to expand, supported by the ongoing spread of smartphones. In 2016, market size continued to grow strongly, increasing 13% year on year to ¥1,310.0 billion.」
Growth in the internet advertising market driven by smartphone adoption is reaffirmed, together with the full-year market size and growth rate. - FY2017-Q3RestatedAnnual report
「Driven by growth in smartphone advertising, video advertising and the adoption of ad technology, internet advertising expenditure rose to ¥1,310.0 billion, or 113.0% of the previous year's level, and continued to perform strongly with an accelerating growth rate. Steady growth is expected.」
Growth in the internet advertising market driven by the adoption of smartphone advertising, video advertising and ad technology is presented again. - FY2017-Q2RestatedAnnual report
「Against this backdrop, the advertising market surrounding the Group has remained strong. Driven by growth in smartphone advertising, video advertising and the adoption of advertising delivery using new ad technology, internet advertising expenditure rose to ¥1,310.0 billion, or 113.0% of the previous year's level, and continued to grow at an accelerating rate. Steady growth is expected. (Source: Dentsu, 2016 Advertising Expenditures in Japan)」
The expansion of the internet advertising market driven by smartphone advertising, video advertising and the adoption of ad technology is presented again, with internet advertising expenditure of ¥1,310.0 billion, or 113.0% of the previous year's level. - FY2017-Q1RestatedAnnual report
「Against this backdrop, the advertising market surrounding the Group has continued to benefit from the spread of smartphones. The smartphone advertising market was expected to grow steadily in 2017, increasing 18.2% year on year to ¥536.9 billion.」
The expansion of the advertising market driven by smartphone adoption is presented again, together with the projected market size and growth rate for 2017. - FY2016RestatedAnnual report
「The internet advertising market has continued to expand, supported by the ongoing spread of smartphones. In 2015, market size continued to grow strongly, increasing 10.2% year on year to ¥1,159.4 billion.」
The expansion of the internet advertising market driven by smartphone adoption is also cited in the full-year performance discussion. - FY2016-Q3First statedAnnual report
「The internet advertising market has continued to expand, supported by the ongoing spread of smartphones. In 2015, it continued to grow strongly, increasing 10.2% year on year to ¥1,159.4 billion.」
The market size and growth rate of the advertising market, driven by smartphone adoption, are presented as external-environment facts.