Expansion of point redemption options and transition to an open points platform
First written in FY2017. 25 of 31 entries say "Advanced", first in FY2018-Q3. Latest entry: 2026-10-05.
No other company in this theme has enough history to compare yet.
- 2026-10-05Advancednews.nicovideo.jp
「The gross transaction value of the fintech business operated by the Digital Plus group is projected to reach approximately ¥32.0 billion in the fiscal year ending September 2026, marking 26 consecutive quarters of growth.」
Gross transaction value reached approximately ¥32.0 billion, extending the record of consecutive growth to 26 quarters. - FY2026-H1AdvancedAnnual report
「In the second quarter, our business strategy continued to focus on growth in total transaction value. As a result, quarter-to-date total transaction value reached approximately ¥6.3 billion, a record high, achieving 24 consecutive quarters of growth.」
Specific progress in the growth of the reward payment and digital gift platform was reported, including quarter-to-date total transaction value of approximately ¥6.3 billion, a record high, and 24 consecutive quarters of growth. - FY2025-H1AdvancedAnnual report
「In the second quarter, as a result of pursuing a business strategy focused on continued growth in gross transaction value, cumulative quarterly gross transaction value reached approximately ¥3.0 billion, setting a new record high and achieving growth for 20 consecutive quarters.」
For the reward distribution platform including Digital Gift, quarter-to-date total transaction value reached approximately ¥3 billion, achieving 20 consecutive quarters of growth. - FY2024-Q2AdvancedAnnual report
「During the current second quarter-to-date consolidated period, total transaction value for Digital Gift® and Digital Wallet exceeded ¥1.66 billion, achieving 16 consecutive quarters of growth. We will pursue further growth toward the target of ¥9 billion in total transaction value for the fiscal year ending September 2024 and continue to strengthen services through synergies among the businesses.」
Total transaction value for Digital Gift and Digital Wallet exceeded ¥1.66 billion for the quarter to date, marking 16 consecutive quarters of growth. Progress toward the ¥9 billion total transaction value target for the fiscal year ending September 2024 was presented. - FY2024-Q1AdvancedAnnual report
「During the current first quarter-to-date consolidated period, total transaction value for Digital Gift® and Digital Wallet exceeded ¥1.4 billion, marking 15 consecutive quarters of growth. We will pursue further growth toward the target of ¥9 billion in total transaction value for the fiscal year ending September 2024 and continue to strengthen services through synergies among the businesses.」
Quarter-to-date total transaction value for Digital Gift and Digital Wallet exceeded ¥1.4 billion, achieving 15 consecutive quarters of growth. This was presented as progress toward the ¥9 billion total transaction value target for the fiscal year ending September 2024. - FY2023-Q2AdvancedAnnual report
「During the current second quarter-to-date consolidated period, we continued to promote product development to strengthen Digital Gift®, enhanced creative capabilities through the acquired business, and made active investments in personnel to strengthen sales. Going forward, in response to the accelerating shift to digital transformation, we will further promote DX support services in marketing centered on Digital Gift®, while driving the business to raise client sales per transaction and maximize transaction value per transaction.」
The digital gift business has progressed to the stage of pursuing product development, creative enhancement through the acquired business, and investment in personnel, in addition to aiming to maximize client sales per transaction and transaction value per transaction. - FY2023-Q1AdvancedAnnual report
「During the current first quarter-to-date consolidated period, we continued to promote product development to strengthen the Digital Gift® service, acquired a business as part of efforts to enhance creative capabilities, and made active investments in personnel to strengthen sales. Going forward, in response to the accelerating shift to digital transformation, we will further promote DX support services in marketing centered on Digital Gift®, while driving the business to raise client sales per transaction and maximize transaction value per transaction.」
The digital gift business has progressed to the stage of pursuing product development, the acquisition of a creative business, and investment in personnel, with the aim of maximizing client sales per transaction and transaction value per transaction. - FY2022RaisedAnnual report
「As a result of actively strengthening sales by focusing on trade shows, investing actively in personnel, and promoting agency agreements, we succeeded in exceeding the target of 1,000 registered accounts. Going forward, in response to the accelerating shift to digital transformation, we will further promote DX support services in marketing centered on Digital Gift®, implement initiatives to improve service quality, and drive business growth.」
After exceeding the target of 1,000 registered Digital Gift accounts, a new target was presented of achieving ¥100 billion in total transaction value and a 50% operating profit margin in the fiscal year ending September 2027. The focus has expanded from investment in sales, personnel, and agencies to business growth targets. - FY2022-Q3AdvancedAnnual report
「During the current third quarter, we continued to promote product development to strengthen the Digital Gift® service launched using our operational expertise with RealPay. We also pursued sales activities centered on trade shows to bring the number of registered accounts to 1,000, made active investments in personnel, and promoted agency agreements to strengthen sales.」
Specific measures for the digital gift service are being pursued, including the shift to a subscription model, a target of 1,000 registered accounts, trade-show sales, investment in personnel, and agency agreements. - FY2022-Q2AdvancedAnnual report
「During the current second quarter, we continued to promote product development to strengthen the Digital Gift® service launched using our operational expertise with RealPay. We also invested in sales activities, including trade-show-focused efforts, to shift the service to a subscription model and bring the number of registered accounts to 1,000.」
Specific plans for the digital gift service have taken shape, including product development, the shift to a subscription model, a target of 1,000 registered accounts, and sales investment focused on trade shows. - FY2022-Q1AdvancedAnnual report
「During the current first quarter, we invested primarily in strengthening the service to drive business growth. In the Digital Gift® service launched using our operational expertise with RealPay, this included promoting product development and acquiring the “Digital Gift®” trademark to raise awareness of the service in Japan's gift market, said to be worth ¥10 trillion.」
Specific progress has been reported for RealPay-based services, including digital gift product development, trademark registration, and investment to raise service awareness. - FY2021AdvancedAnnual report
「In the fourth quarter, we added CoinTrade, a crypto-asset exchange, as a redemption option, enabling marketing support using multiple crypto assets in addition to bitcoin.」
CoinTrade was added as a redemption option for RealPay Gift, expanding the service to support the use of multiple crypto assets in addition to bitcoin. - FY2021-Q3AdvancedAnnual report
「In the third quarter, RealPay Gift was enhanced as a marketing tool suited to the coming era, including by enabling gifts to be received through PayPal, which supports international remittances, and in bitcoin, a crypto asset. Orders from national clients were also strong, indicating that the sales activities had begun to bear fruit.」
RealPay Gift added support for receiving gifts through PayPal and in bitcoin, strengthening its service functionality. Strong orders from national clients were also reported. - FY2021-Q2RestatedAnnual report
「During the current fiscal year, we made a full-scale launch of the newly introduced digital gift service “RealPay Gift,” drawing on our operational expertise with RealPay. In response to the accelerating shift to digital transformation, we promoted digital gift-centered DX support services in marketing and strengthened sales activities to maximize transaction value.」
The full-scale launch of RealPay Gift, marketing DX support centered on digital gifts, and strengthened sales activities aimed at maximizing transaction value continue. - FY2021-Q1AdvancedAnnual report
「During the current fiscal year, we made a full-scale launch of the newly introduced digital gift service “RealPay Gift,” drawing on our operational expertise with RealPay. In response to the accelerating shift to digital transformation, we promoted digital gift-centered DX support services in marketing and strengthened sales activities to maximize transaction value.」
The RealPay points redemption and reward distribution platform has progressed to the full-scale launch of RealPay Gift, marketing DX support, and sales activities aimed at maximizing transaction value. - FY2020AdvancedAnnual report
「As online communication became more active amid the growing impact of COVID-19, we developed the new digital gift service “RealPay Gift,” entered the e-gift market, and pursued initiatives such as adding partners to enhance the service's value.」
The expansion of point redemption options and the reward distribution platform has progressed to the development of RealPay Gift, entry into the e-gift market, and the addition of partners. - FY2020-Q3RestatedAnnual report
「During the current quarter, we pursued initiatives including expanding new redemption options and offering various user return campaigns, with the aim of maximizing transaction value handled by the RealPay service.」
The addition of new redemption options and user return campaigns to maximize transaction value handled by RealPay continues to be presented. - FY2020-Q1AdvancedAnnual report
「During the current quarter, we pursued initiatives including expanding new redemption options and offering various user return campaigns, with the aim of maximizing transaction value handled by the RealPay service.」
The expansion of point redemption options has progressed to adding new options and implementing user return campaigns to maximize transaction value handled by RealPay. - FY2019-Q3RaisedAnnual report
「Alongside Japan's shift toward cashless payments and our “way-of-earning revolution” strategy, we will expand reward redemption options globally, improve convenience including UI/UX, and provide marketing tools in order to deliver better services.」
The scope of initiatives has expanded from the previous focus on point redemption options to include global reward redemption options, UI/UX improvements, and the provision of marketing tools. - FY2019-Q2AdvancedAnnual report
「We expanded redemption options to make points earned through our existing cloud media and other services redeemable for cash or items offering greater convenience than cash.」
The expansion of point redemption options was described as an initiative already implemented, rather than as an ongoing policy. - FY2019-Q1RestatedAnnual report
「We expanded redemption options to make points earned through our existing cloud media and other services redeemable for cash or items offering greater convenience than cash.」
Initiatives to improve the convenience of points by expanding redemption options continue. - FY2018-Q3AdvancedAnnual report
「We have worked to expand exchange destinations so that points earned through Cloud Media and other services can be exchanged for cash or items more convenient than cash.」
The expansion of point redemption options has been documented as an initiative that was actually pursued. - FY2017First statedAnnual report
「To further improve member convenience, our specific strategies for this business include expanding partner options where points can be redeemed and converting our points issuance and management system into an open platform. We are also focusing on promoting a “Points Passbook” that enables members to manage all their points centrally.」
Specific initiatives for the fintech business have newly been stated, including expanding partners, converting the points issuance and management system into an open platform, and promoting the Points Passbook.