Expansion and Growth Potential of the E-Commerce Market Driven by Smartphone Adoption
First written in FY2016-Q3. 21 of 31 entries say "Restated". Latest entry: 2026-05-08.
3 other companies' latest entry also says "Restated".
- 2026-05-08RestatedEarnings
「The domestic B2C e-commerce market totaled ¥26.1 trillion in 2024, up 105.1% year on year.」
The existing market view was reaffirmed: the 2024 e-commerce market totaled ¥26.1 trillion, with B2C e-commerce penetration of 9.8% and B2B e-commerce penetration of 43.1%. - FY2025AdvancedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥26.1 trillion in 2024, or 105.1% of the previous year. By sector, the merchandise sector grew to 103.7% of the previous year, while its e-commerce penetration rate also rose, reaching 9.8% for B2C e-commerce, up 0.4 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 43.1%, up 3.1 percentage points.」
Japan's B2C e-commerce market expanded from ¥24.8 trillion in 2023 to ¥26.1 trillion in 2024, while the B2C e-commerce penetration rate rose to 9.8% and the B2B e-commerce penetration rate to 43.1%. - FY2025-H1RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥24.8 trillion in 2023, or 109.2% of the previous year. By sector, the merchandise sector grew to 104.8% of the previous year, while its e-commerce penetration rate also rose, reaching 9.4% for B2C e-commerce, up 0.3 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 40.0%, up 2.5 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2023 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The existing market view of Japan's 2023 e-commerce market size of ¥24.8 trillion, a merchandise-sector B2C e-commerce penetration rate of 9.4%, and a B2B e-commerce penetration rate of 40.0% is being reconfirmed. - FY2024AdvancedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥24.8 trillion in 2023, or 109.2% of the previous year. By sector, the merchandise sector grew to 104.8% of the previous year, while its e-commerce penetration rate also rose, reaching 9.4% for B2C e-commerce, up 0.3 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 40.0%, up 2.5 percentage points.」
Japan's B2C e-commerce market expanded from ¥22.7 trillion in 2022 to ¥24.8 trillion in 2023, while the B2C e-commerce penetration rate rose to 9.4% and the B2B e-commerce penetration rate to 40.0%. - FY2024-Q2RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥22.7 trillion in 2022, or 109.9% of the previous year. By sector, the merchandise sector grew to 105.4% of the previous year, while its e-commerce penetration rate also rose, reaching 9.1% for B2C e-commerce, up 0.3 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 37.5%, up 1.9 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2022 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The existing market view of Japan's 2022 e-commerce market size of ¥22.7 trillion, a merchandise-sector B2C e-commerce penetration rate of 9.1%, and a B2B e-commerce penetration rate of 37.5% is being reconfirmed. - FY2024-Q1RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥22.7 trillion in 2022, or 109.9% of the previous year. By sector, the merchandise sector grew to 105.4% of the previous year, while its e-commerce penetration rate also rose, reaching 9.1% for B2C e-commerce, up 0.3 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 37.5%, up 1.9 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2022 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The market view of Japan's 2022 e-commerce market size of ¥22.7 trillion, merchandise-sector growth, a B2C e-commerce penetration rate of 9.1%, and a B2B e-commerce penetration rate of 37.5% is being reconfirmed. - FY2023AdvancedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥22.7 trillion in 2022, or 109.9% of the previous year. By sector, the merchandise sector grew to 105.4% of the previous year, while its e-commerce penetration rate also rose, reaching 9.1% for B2C e-commerce, up 0.3 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 37.5%, up 1.9 percentage points.」
E-commerce market results were updated from ¥20.7 trillion, a B2C e-commerce penetration rate of 8.8%, and a B2B e-commerce penetration rate of 35.6% in 2021 to ¥22.7 trillion, 9.1%, and 37.5%, respectively, in 2022. - FY2023-Q3RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥20.7 trillion in 2021, or 107.4% of the previous year. By sector, the merchandise sector grew to 108.6% of the previous year, while its e-commerce penetration rate also rose, reaching 8.8% for B2C e-commerce, up 0.7 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 35.6%, up 2.1 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2021 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The existing market view of Japan's 2021 e-commerce market size of ¥20.7 trillion, merchandise-sector growth, a B2C e-commerce penetration rate of 8.8%, and a B2B e-commerce penetration rate of 35.6% is being reconfirmed. - FY2023-Q2RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥20.7 trillion in 2021, or 107.4% of the previous year. By sector, the merchandise sector grew to 108.6% of the previous year, while its e-commerce penetration rate also rose, reaching 8.8% for B2C e-commerce, up 0.7 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 35.6%, up 2.1 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2021 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The market view of Japan's 2021 B2C e-commerce market of ¥20.7 trillion, merchandise-sector growth of 108.6%, a B2C e-commerce penetration rate of 8.8%, and a B2B e-commerce penetration rate of 35.6% is being reconfirmed. - FY2023-Q1RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥20.7 trillion in 2021, or 107.4% of the previous year. By sector, the merchandise sector grew to 108.6% of the previous year, while its e-commerce penetration rate also rose, reaching 8.8% for B2C e-commerce, up 0.7 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 35.6%, up 2.1 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2021 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The market view of Japan's 2021 B2C e-commerce market of ¥20.7 trillion, merchandise-sector growth of 108.6%, a B2C e-commerce penetration rate of 8.8%, and a B2B e-commerce penetration rate of 35.6% is being reconfirmed. - FY2022AdvancedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥20.7 trillion in 2021, or 107.4% of the previous year. By sector, the merchandise sector grew to 108.6% of the previous year, while its e-commerce penetration rate also rose, reaching 8.8% for B2C e-commerce, up 0.7 percentage points. E-commerce penetration in the B2B market also continued to rise, reaching 35.6%, up 2.1 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2021 Market Survey on Electronic Commerce. The expansion of Japan's e-commerce market therefore continued.」
The e-commerce market indicators were updated from ¥19.3 trillion, a merchandise-sector B2C e-commerce penetration rate of 8.1%, and a B2B e-commerce penetration rate of 33.5% in 2020 to ¥20.7 trillion, 8.8%, and 35.6%, respectively, in 2021. - FY2022-Q3RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥19.3 trillion in 2020, or 99.6% of the previous year. By sector, service sectors such as travel services, which were heavily affected by COVID-19, declined sharply to 63.9% of the previous year, while the merchandise sector grew substantially to 121.7%. The e-commerce penetration rate in the merchandise sector also continued to rise, reaching 8.1% for B2C e-commerce, up 1.3 percentage points year on year, and 33.5% for B2B e-commerce, up 1.8 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2020 Commissioned Research Project on Industrial and Economic Affairs (Market Survey on Electronic Commerce). The expansion of Japan's e-commerce market therefore continued.」
The existing market view regarding the 2020 e-commerce market size, merchandise-sector growth, and rising e-commerce penetration rates is being reconfirmed. - FY2022-Q1AdvancedAnnual report
「Japan's e-commerce market, another addressable market for the Group, reached ¥19.3 trillion in 2020, or 99.6% of the previous year. By sector, service sectors such as travel services, which were heavily affected by COVID-19, declined sharply to 63.9% of the previous year, while the merchandise sector grew substantially to 121.7%. The e-commerce penetration rate in the merchandise sector also continued to rise, reaching 8.1% for B2C e-commerce, up 1.3 percentage points year on year, and 33.5% for B2B e-commerce, up 1.8 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2020 Commissioned Research Project on Industrial and Economic Affairs (Market Survey on Electronic Commerce). The expansion of Japan's e-commerce market therefore continued.」
The e-commerce market indicators were updated from ¥19.4 trillion in 2019 to ¥19.3 trillion in 2020. The service sector contracted to 63.9% of the previous year, while the merchandise sector grew to 121.7%; the merchandise sector's B2C e-commerce penetration rate rose to 8.1% and its B2B e-commerce penetration rate to 33.5%. - FY2021-Q3RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, also expanded in 2019, with the domestic B2C e-commerce market reaching ¥19.4 trillion, or 107.7% of the previous year. The e-commerce penetration rate, representing the share of e-commerce in all commercial transactions, also continued to rise, reaching 6.8% for B2C e-commerce, up 0.5 percentage points year on year, and 31.7% for B2B e-commerce, up 1.5 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2019 International Economic Survey Project for Developing an Integrated Domestic and International Economic Growth Strategy (Market Survey on Electronic Commerce). The expansion of Japan's e-commerce market therefore continued.」
The recognition of Japan's 2019 e-commerce market size, the rising B2C and B2B e-commerce penetration rates, and continued market expansion is being reconfirmed. - FY2021-Q2RestatedAnnual report
「Japan's e-commerce market, another addressable market for the Group, also expanded in 2019, with the domestic B2C e-commerce market reaching ¥19.4 trillion, or 107.7% of the previous year. The e-commerce penetration rate, representing the share of e-commerce in all commercial transactions, also continued to rise, reaching 6.8% for B2C e-commerce, up 0.5 percentage points year on year, and 31.7% for B2B e-commerce, up 1.5 percentage points. Both figures are from the Ministry of Economy, Trade and Industry's Report on the FY2019 International Economic Survey Project for Developing an Integrated Domestic and International Economic Growth Strategy (Market Survey on Electronic Commerce). The expansion of Japan's e-commerce market therefore continued.」
The same recognition as in the previous quarter is being reconfirmed regarding Japan's 2019 e-commerce market size, the rising B2C and B2B e-commerce penetration rates, and the continued market expansion. - FY2021-Q1RestatedAnnual report
「In 2019, Japan's B2C e-commerce market expanded to ¥19.4 trillion, or 107.7% of the previous year. The e-commerce penetration rate, representing the share of e-commerce in all commercial transactions, also continued to rise, reaching 6.8% for B2C e-commerce, up 0.5 percentage points year on year, and 31.7% for B2B e-commerce, up 1.5 percentage points. The expansion of Japan's e-commerce market therefore continued.」
The market view regarding Japan's 2019 e-commerce market size and the rising B2C and B2B e-commerce penetration rates is being reconfirmed. - FY2020RestatedAnnual report
「In 2019, Japan's B2C e-commerce market expanded to ¥19.4 trillion, or 107.7% of the previous year. The e-commerce penetration rate, representing the share of e-commerce in all commercial transactions, also continued to rise, reaching 6.8% for B2C e-commerce, up 0.5 percentage points year on year, and 31.7% for B2B e-commerce, up 1.5 percentage points.」
The 2019 results concerning the expansion of Japan's e-commerce market and the rising e-commerce penetration rate are being reconfirmed. - FY2020-Q3AdvancedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, Japan's 2019 B2C e-commerce market expanded to ¥19.4 trillion, or 107.7% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, also continued to rise, reaching 6.8% for B2C e-commerce, up 0.5 percentage points year on year, and 31.7% for B2B e-commerce, up 1.5 percentage points year on year (both figures from the Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce for the Fiscal 2019 International Economic Survey Business for Formulating an Integrated Domestic and International Economic Growth Strategy). The domestic e-commerce market continues to expand.」
The e-commerce market indicators were updated from ¥18.0 trillion and an e-commerce penetration rate of 6.2% in 2018 to ¥19.4 trillion and a B2C e-commerce penetration rate of 6.8% in 2019. A B2B e-commerce penetration rate of 31.7% was also reported for the first time. - FY2020-Q2RestatedAnnual report
「Meanwhile, companies' e-commerce businesses continued to grow in the e-commerce market, one of our group's other target markets. In 2018, Japan's B2C e-commerce market expanded to ¥18.0 trillion, or 109.0% of the previous year's level (Ministry of Economy, Trade and Industry, Report on the Market Survey on the Development of Infrastructure for a Data-Driven Society in Japan). The domestic e-commerce market continues to expand, indicating substantial room for further growth.」
The report reconfirms the 2018 market results of ¥18.0 trillion and 109.0% year on year for Japan's B2C e-commerce market, together with the view that there is room for further growth. - FY2020-Q1RestatedAnnual report
「Meanwhile, companies' e-commerce businesses continued to grow in the e-commerce market, one of our group's other target markets. In 2018, Japan's B2C e-commerce market expanded to ¥18.0 trillion, or 109.0% of the previous year's level (Ministry of Economy, Trade and Industry, Report on the Market Survey on the Development of Infrastructure for a Data-Driven Society in Japan). The domestic e-commerce market continues to expand, indicating substantial room for further growth.」
The report reconfirms the 2018 market results of ¥18.0 trillion and 109.0% year on year for Japan's B2C e-commerce market, together with its potential for further growth. - FY2019RestatedAnnual report
「In 2018, Japan's B2C e-commerce market expanded to ¥18.0 trillion, or 109.0% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, increased 0.4 percentage points year on year to 6.2% for B2C e-commerce」
The report reconfirms the e-commerce market's expansion and the rise in the e-commerce ratio using the same 2018 results as through the previous quarter. - FY2019-Q3AdvancedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2018, Japan's B2C e-commerce market expanded to ¥18.0 trillion, or 109.0% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, continued to rise, increasing 0.4 percentage points year on year to 6.2% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on the Development of Infrastructure for a Data-Driven Society in Japan). The domestic e-commerce market continues to expand, indicating substantial room for further growth.」
The e-commerce market indicators were updated from 2017 results of ¥16.5 trillion and a 5.8% e-commerce ratio to 2018 results of ¥18.0 trillion and a 6.2% e-commerce ratio. - FY2019-Q2RestatedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2017, Japan's B2C e-commerce market expanded to ¥16.5 trillion, or 109.1% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 5.8% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on the Development of Infrastructure for a Data-Driven Society in Japan), indicating substantial room for further growth.」
This continues to describe the e-commerce market's expansion against the backdrop of smartphone adoption and the potential for a higher e-commerce ratio of 5.8%. - FY2018-Q3AdvancedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2017, Japan's B2C e-commerce market expanded to ¥16.5 trillion, or 109.1% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 5.8% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on the Development of Infrastructure for a Data-Driven Society in Japan), indicating substantial room for further growth.」
The e-commerce market indicators were updated from 2016 results of 109.9%, ¥15.1 trillion and a 5.4% e-commerce ratio to 2017 results of 109.1%, ¥16.5 trillion and a 5.8% e-commerce ratio. - FY2018-Q1RestatedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2016, Japan's B2C e-commerce market expanded to ¥15.1 trillion, or 109.9% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 5.4% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce), indicating substantial room for further growth.」
The report reconfirms, using the same indicators as before, the e-commerce market's expansion against the backdrop of smartphone adoption and the potential for a higher e-commerce ratio. - FY2017RestatedAnnual report
「In 2016, Japan's B2C e-commerce market expanded to ¥15.1 trillion, or 109.9% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 5.4% for B2C e-commerce, indicating substantial room for further growth.」
This continues to show the e-commerce market's expansion and the potential for a higher e-commerce ratio. - FY2017-Q3AdvancedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2016, Japan's B2C e-commerce market expanded to ¥15.1 trillion, or 109.9% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 5.4% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce), indicating substantial room for further growth.」
The e-commerce market indicators were updated from 2015 results of 107.6%, ¥13.8 trillion and a 4.8% e-commerce ratio to 2016 results of 109.9%, ¥15.1 trillion and a 5.4% e-commerce ratio. - FY2017-Q2RestatedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2015, Japan's B2C e-commerce market expanded to ¥13.8 trillion, or 107.6% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 4.8% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce), indicating substantial room for further growth.」
This continues to describe the e-commerce market's expansion against the backdrop of smartphone adoption and its potential for a higher e-commerce ratio. - FY2017-Q1RestatedAnnual report
「Meanwhile, in the e-commerce market, one of our group's other target markets, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2015, Japan's B2C e-commerce market expanded to ¥13.8 trillion, or 107.6% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 4.8% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce), indicating substantial room for further growth.」
This continues to show the e-commerce market's expansion against the backdrop of smartphone adoption and its potential for a higher e-commerce ratio. - FY2016RestatedAnnual report
「In the e-commerce market, the spread and advancement of smartphones and tablet devices have accelerated companies' development of e-commerce businesses. In 2015, Japan's B2C e-commerce market expanded to ¥13.8 trillion, or 107.6% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 4.8% for B2C e-commerce (Ministry of Economy, Trade and Industry, Report on the Market Survey on Electronic Commerce), indicating substantial room for further growth.」
The full-year report presents the same results for e-commerce market expansion and the potential for a higher e-commerce ratio. - FY2016-Q3First statedAnnual report
「As smartphones and tablet devices have become more widespread and advanced, companies have accelerated the development of their e-commerce businesses. In 2015, Japan's B2C e-commerce market expanded to ¥13.8 trillion, or 107.6% of the previous year's level. The e-commerce ratio, which represents electronic commerce as a proportion of all commercial transactions, was 4.8% for B2C e-commerce, indicating substantial room for further growth.」
This presents the e-commerce market's actual results and its structural potential for further expansion.