Strengthening the Database Infrastructure and Expanding Staff at the Marketing Metrics Research Institute
First written in FY2016-Q3. 2 of 4 entries say "Advanced", first in FY2016. Latest entry: FY2019.
20 other companies' latest entry also says "Advanced".
- FY2019AdvancedAnnual report
「¥183.321 million for internal-use software and other items related to the development of new features for the marketing-effect measurement platform “AD EBiS,” and ¥46.481 million for capital expenditures on information and communications equipment and other items to strengthen the infrastructure supporting business expansion」
Investment of ¥183.321 million in AD EBiS software development and ¥46.481 million in strengthening the infrastructure was made. - FY2017RestatedAnnual report
「As market needs are expected to expand in this area, we will pursue further service development and the acquisition and utilization of new technologies.」
We indicated a policy of continuing service development and the acquisition and utilization of new technologies, based on data analysis using the Marketing Metrics Institute. - FY2016AdvancedAnnual report
「The main capital expenditures during the fiscal year comprised ¥88.039 million for software related to the development of new features for the marketing platform “AD EBiS,” and ¥56.047 million for servers, network equipment and other items to strengthen the database infrastructure of “AD EBiS.”」
For strengthening the database infrastructure, capital investment of ¥56.047 million in servers, network equipment and other items was recorded for the fiscal year. - FY2016-Q3First statedAnnual report
「We actively allocated resources for medium- to long-term business expansion by strengthening the database infrastructure of “AD EBiS” and increasing staffing at the Marketing Metrics Institute, among other measures.」
This indicates investment in the technology infrastructure and personnel needed for medium- to long-term business expansion.