Expanding Ad EBiS’s target market through lower-priced plans and the cookie-independent measurement solution “CAPiCO”
First written in FY2023-Q3. 5 of 7 entries say "Advanced", first in FY2023. Latest entry: FY2025.
5 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「As a result of efforts to increase the number of contracts centered on the Growth Step Program and CAPiCO, the number of contracts increased from the end of the previous consolidated fiscal year.」
We have reconfirmed the policy of AD EBiS to expand its target market and increase the number of contracts through initiatives centered on the Growth Step Program and CAPiCO, as well as the increase in the number of contracts. - FY2025-H1AdvancedAnnual report
「With the addition of these media platforms, CAPiCO can now accurately measure data and support the optimization of ad delivery across the seven major media platforms, including X Ads and Microsoft Advertising.」
CAPiCO newly began supporting X Ads and Microsoft Advertising, enabling it to support data measurement and ad-delivery optimization across the seven major media platforms. - FY2024AdvancedAnnual report
「In July 2024, we also launched AD EBiS for Ladder, which can be used together with CAPiCO, a Conversion API supporting all five major media platforms, with the aim of increasing the number of accounts by expanding our target market.」
For CAPiCO, developed support for Yahoo! Ads and a function for measuring additions of LINE Official Account friends, and began offering AD EBiS for Ladder, which supports all five major media platforms, in July 2024. - FY2024-Q2AdvancedAnnual report
「During the cumulative second-quarter consolidated period, we enhanced the Conversion API tool CAPiCO, including support for Yahoo! Ads' Conversion API.」
Enhanced CAPiCO, including support for Yahoo! Ads' Conversion API. In addition, the number of accounts increased from the end of the previous period through initiatives centered on the Growth Step Program and CAPiCO. - FY2024-Q1AdvancedAnnual report
「During the cumulative first quarter of the current consolidated fiscal year, the Company enhanced the functionality of the conversion API tool “CAPiCO,” including by making it compatible with Yahoo! Ads' conversion API. As a result of efforts to increase the number of accounts centered on the “Growth Step Program” and “CAPiCO,” the number of accounts increased from the end of the previous consolidated fiscal year.」
Enhanced CAPiCO, including support for Yahoo! Ads' Conversion API. In addition, the number of accounts increased from the end of the previous period through initiatives centered on the Growth Step Program and CAPiCO. - FY2023AdvancedAnnual report
「In addition, for AD EBiS, the company began offering the new low-priced Growth Step Program and CAPiCO, a measurement solution using a conversion API that does not depend on cookies, in order to expand the number of contracted accounts.」
The low-priced plans and CAPiCO, which had been described as being in the development stage in the previous quarter, progressed to the launch stage during the current period. - FY2023-Q3First statedAnnual report
「For “アドエビス,” the Company prepared to launch new low-priced plans and developed “CAPiCO,” a measurement solution using a conversion API that does not depend on cookies, in order to expand the number of contracted accounts. The Company plans to launch these offerings in the fourth quarter and aims to increase the number of accounts by expanding its target market.」
To expand the number of contracted AD EBiS accounts, the Company developed low-priced plans and cookie-independent CAPiCO, and planned their fourth-quarter launch and expansion of the target market.