Improving efficiency through algorithms and specialized media in recruitment media
First written in FY2017-Q1. 8 of 14 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020RestatedAnnual report
「With respect to the existing business areas, we believe that continuously expanding the number of listed positions by acquiring more database content, improving user convenience through measures such as enhanced search functions, and evolving matching technology will enable us to expand the user base.」
Initiatives to expand the user base through more listed positions, improved search functions, and advances in matching technology continue to be described. - FY2020-Q2AdvancedAnnual report
「At the core “リジョブ” business, the customer base, a key indicator of recurring revenue, has been trending upward as a result of stronger advertising and expanded sales operations.」
For the recruitment media business, stronger advertising and an expanded sales organisation are identified as specific initiatives, and the customer base of リジョブ is reported to be trending upward. - FY2020-Q1AdvancedAnnual report
「At “リジョブ” and the aggregation media platforms, the number of UU (unique users) increased through improvements to the database structure and optimisation of customer acquisition through search engines. On specialised media platforms such as “リジョブ,” the company is improving the efficiency of sales resources and organising them into dedicated units, and the number of customers affecting the cost per conversion is also trending upward.」
In addition to the existing database expansion and customer-acquisition optimisation, improvements to the database structure and greater efficiency and organisation of sales resources into dedicated units are identified as specific initiatives, with increases in UU and customers reported. - FY2019RestatedAnnual report
「At “リジョブ” and the aggregation media platforms, the number of UU (unique users) increased through expansion of the listing database from stronger partnerships with media customers and optimisation of customer acquisition through search engines.」
The disclosure continues to describe initiatives to increase UU on recruitment media by expanding the listing database and optimising customer acquisition through search engines. - FY2019-Q3AdvancedAnnual report
「At “リジョブ” and the aggregation media platforms, the number of UU (unique users) increased through expansion of the listing database from stronger partnerships with media customers and optimisation of customer acquisition through search engines. The number of customers affecting the cost per conversion has also been trending upward, reflecting improvements in application and hiring outcomes. In addition, applications through the “リジョブ” smartphone app and membership in “dジョブ,” operated in partnership with 株式会社NTTドコモ, have been increasing steadily. We are diversifying customer-acquisition channels to strengthen resilience to the emergence of new players and changes to search-engine algorithms.」
In addition to the increase in UU from expanding the listing database and optimising customer acquisition through search engines, diversification of customer-acquisition channels, including the smartphone app and dジョブ, is expressly identified as a response to changes in search algorithms and other factors. - FY2019-Q2RestatedAnnual report
「At “リジョブ” and the aggregation media platforms, the number of UU (unique users) increased as the listing database expanded through stronger partnerships with media customers.」
The continued growth of the recruitment media business through stronger partnerships with media customers, expansion of the listing database, and an increase in UU is described. - FY2019-Q1AdvancedAnnual report
「At “リジョブ” and the aggregation media platforms, the number of UU (unique users) increased as the listing database expanded through stronger partnerships with media customers. In addition, the cost per conversion increased as the customer mix improved through the use of matching technology and the vertical integration of the supply chain.」
The expansion of the listing database through stronger partnerships with media customers and the resulting increase in UU are reported, while higher unit prices from the continued use of matching technology and improvements in the customer mix are also described. - FY2018AdvancedAnnual report
「With respect to the existing business areas, we believe that continuously expanding the number of listed positions by acquiring more database content, improving user convenience through measures such as enhanced search functions, and evolving matching technology will enable us to expand the user base.」
In addition to the existing use of algorithms and matching technology, a specific expansion strategy combining database acquisition, growth in listed positions, and improvements to search functions is described. - FY2018-Q3AdvancedAnnual report
「At “リジョブ” and the EX site, the number of UU (unique users) increased through strengthened content marketing and the use of matching technology.」
In addition to the existing feature enhancements and use of matching technology, strengthened content marketing is identified as a specific initiative, and an increase in UU is reported. - FY2018-Q2RestatedAnnual report
「At “リジョブ” and the EX site, CVR (conversion rate) increased through enhanced user-facing features and the use of matching technology.」
The disclosure continues to describe higher CVR resulting from enhanced user-facing features and the use of matching technology. - FY2018-Q1AdvancedAnnual report
「At “リジョブ” and the EX site, CVR (conversion rate) increased through enhanced user initiatives and the use of matching technology. In addition, effective paid customer acquisition leveraging the high CVR produced results, and the number of UU (unique users) increased.」
In addition to the existing algorithm and customer-acquisition initiatives, the disclosure states that CVR and UU increased through user initiatives, the use of matching technology, and paid customer acquisition leveraging the high CVR. - FY2017-Q3AdvancedAnnual report
「At the EX site and リジョブ, effective customer-acquisition methods that kept CPA (cost per acquisition) under control produced results, and the number of UU (unique users) increased substantially. In addition, the increase in the value of the media resulting from more applications and the contribution of sector-specific media increased the cost per conversion.」
In addition to the previous algorithm initiatives, the disclosure specifically describes the effects of customer-acquisition methods that reduced CPA, substantial growth in UU, and higher unit prices attributable to sector-specific media. - FY2017-Q2RestatedAnnual report
「At the EX site, the introduction of an algorithm (collaborative filtering) to optimise information delivery continued to produce results, as in the previous quarter, and CVR (conversion rate) increased.」
The effects of introducing the algorithm and the increase in CVR are again described, following the previous quarter. - FY2017-Q1First statedAnnual report
「At the EX site, CVR (conversion rate) rose substantially following the introduction of a new algorithm to optimise information delivery. In addition, the contribution of sector-specific media increased the cost per conversion.」
The introduction of an information-delivery algorithm and improvements in the recruitment business through sector-specific media are described. No figures are provided.