Growth through optimizing display logic on real estate sites
First written in FY2017-Q1. 7 of 12 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2020-Q3.
1 other company's latest entry also says "Advanced".
- FY2020-Q3AdvancedAnnual report
「At the core “賃貸スモッカ” business, the customer base expanded through stronger advertising and an expanded sales organisation. The company is also promoting SEO improvements by organising the on-site database, while efficient use of social media advertising and other channels, which had proven effective in other business areas, contributed to an increase in UU.」
For 賃貸スモッカ, the disclosure states that, in addition to stronger advertising and an expanded sales organisation, the company promoted SEO improvements by organising the on-site database, resulting in growth in the customer base and UU. - FY2020-Q2AdvancedAnnual report
「At the core “賃貸スモッカ” business, the customer base expanded through stronger advertising and an expanded sales organisation. Efficient use of social media advertising and other channels, which had proven effective in other business areas, also contributed to an increase in UU.」
The disclosure states that stronger advertising and an expanded sales organisation expanded the customer base at 賃貸スモッカ, while efficient use of social media advertising and other channels increased UU. - FY2020-Q1AdvancedAnnual report
「At the core “賃貸スモッカ” business, the database expanded through stronger partnerships with major real estate rental media platforms and real estate operators, while efficient use of social media advertising and other channels, which had proven effective in other business areas, also contributed to an increase in UU. In addition, the cost per conversion improved through measures including enhancements to the on-site recommendation function.」
In addition to stronger partnerships and database expansion, efficient use of social media advertising and improvements to the on-site recommendation function are identified as specific initiatives, with improvements in UU and cost per conversion reported. - FY2019AdvancedAnnual report
「The cost structure has also improved through greater efficiency in advertising operations and sales promotion activities.」
In addition to stronger partnerships, database expansion, and customer-acquisition optimisation, improved efficiency in advertising operations and sales promotion activities is identified as a specific development that improved the cost structure. - FY2019-Q3AdvancedAnnual report
「At the core “賃貸スモッカ” business, the database expanded through stronger partnerships with major real estate rental media platforms, while optimisation of customer acquisition through search engines also contributed to an increase in UU.」
In addition to stronger partnerships and database expansion, optimisation of customer acquisition through search engines is identified as a specific initiative that contributed to the increase in UU. - FY2019-Q2RestatedAnnual report
「At the core “賃貸スモッカ” business, the database expanded and UU increased through stronger partnerships with major real estate rental media platforms.」
The explanation of stronger partnerships, database expansion, and increased UU at 賃貸スモッカ continues. - FY2019-Q1RestatedAnnual report
「At the core “賃貸スモッカ” business, the database expanded and UU increased through stronger partnerships with major real estate rental media platforms.」
The disclosure continues to describe stronger partnerships with major real estate rental media platforms at 賃貸スモッカ, leading to database expansion and an increase in UU. - FY2018-Q3RestatedAnnual report
「At the core “賃貸スモッカ” business, the database expanded and UU increased after a new partnership was launched with a major real estate rental media platform. The use of matching technology and sales promotion measures also produced results and improved CVR (conversion rate).」
The continued expansion of the database through partnerships, and increases in UU and improvements in CVR through the use of matching technology and sales promotion measures at 賃貸スモッカ are described. - FY2018-Q2RestatedAnnual report
「At the core “賃貸スモッカ” business, the database expanded and UU increased after a new partnership was launched with a major real estate rental media platform. In addition, the use of matching technology and sales promotion measures produced results and improved CVR.」
The continued expansion of the database and improvements in user numbers and CVR through the use of matching technology and sales promotion measures at 賃貸スモッカ are described. - FY2017-Q3AdvancedAnnual report
「At the core 賃貸スモッカ business, performance expanded as CVR (conversion rate) increased following internal improvements, including changes to the UI (user interface).」
The disclosure reports that internal improvements, including changes to the UI, increased CVR and expanded performance. - FY2017-Q2AdvancedAnnual report
「At the core 賃貸スモッカ business, performance increased substantially as CVR (conversion rate) rose sharply following improvements to the UI (user interface) and sales promotion measures.」
In addition to the previous optimisation of display logic, UI improvements and sales promotion measures are identified as specific initiatives, with higher CVR and improved performance reported. - FY2017-Q1First statedAnnual report
「At the core 賃貸スモッカ business, performance increased substantially as CVR (conversion rate) rose sharply following optimisation of the display logic.」
Optimisation of the display logic is described as a means of growing the core site in the real estate business.