Provision of Comprehensive Marketing Research Services

「The Data Marketing Business, centered on 株式会社クロス・マーケティング, provides services focused on online data collection for marketing research, as well as online and offline data collection services overseas, primarily in the United States and India.」

「Through the analysis of all types of data by the Data Marketing Business and the understanding of consumers and clarification of the reasons behind their behavior by the Insights Business, the Digital Marketing Business supports the implementation of customers' marketing solutions and the transformation of marketing processes through digitalization, operating as a partner that helps customers achieve business success.」

「Against this backdrop, domestic operating companies saw a recovery in orders to a certain extent. Services that had previously been provided mainly offline, including online in-depth interviews and online group interviews, also performed well, enabling the company to secure a certain level of earnings.」

「In light of the impact of COVID-19, the group made the safety of all stakeholders and business continuity its highest priorities. It promoted measures including the development of a remote-work environment and reduced nonessential and nonurgent expenditures, while continuing to promote the shift to digital in each segment, expand businesses in growth areas, invest to strengthen earnings power, and pursue further group synergies in order to achieve sustainable growth.」

「At domestic operating companies, the number of projects gradually recovered as economic activity resumed following the lifting of the state of emergency, customer companies began resuming their business activities, and offline surveys that had been cancelled or postponed to prevent the spread of infection began to resume subject to ensuring safety. However, order volumes remained below the previous year, and domestic research business revenue was below the level of the same quarter of the previous year, owing to deteriorating results at customer companies caused by the spread of COVID-19 and the resulting contraction in economic activity, as well as the lack of visibility regarding when the pandemic would end.」

「Domestic operating companies reviewed research budgets and took other measures in response to restrictions on customer companies' business activities following the declaration of a state of emergency associated with the spread of COVID-19, resulting in the cancellation or postponement of research projects. The number of projects, particularly offline surveys, declined sharply to prevent the spread of infection. Although the company worked to win orders for and provide internet survey projects, domestic research business revenue was below the level of the same quarter of the previous year.」

「As offline surveys were repeatedly postponed or cancelled to prevent the spread of COVID-19, efforts to win orders for and provide internet survey projects resulted in domestic research business revenue reaching a level above the previous year.」

「Domestic operating companies increased orders, primarily from general operating companies and advertising agencies, through stronger sales capabilities and the development and provision of new services including digital marketing and big data, centered on core company 株式会社クロス・マーケティング. 株式会社メディリード, which operates a medical research business, also expanded orders through the development and rollout of new services and active sales activities.」

「Domestic operating companies increased orders, primarily from research companies and advertising agencies, through stronger sales capabilities and the development and provision of new services including digital marketing and big data, centered on core company 株式会社クロス・マーケティング.」

「During the three-month consolidated cumulative period, domestic and overseas operating companies in the research business pursued new customer acquisition and deeper engagement with existing customers, while providing various marketing research services.」

「Domestic operating companies increased orders for large-scale projects through stronger capabilities in overseas research enabled by group collaboration, and the development and provision of new services, centered on core company 株式会社クロス・マーケティング. 株式会社メディリード and other companies providing medical research services also performed well, and the research business as a whole was progressing above the level of the same period of the previous year.」

「Domestic operating companies increased orders for large-scale projects through stronger capabilities in overseas research enabled by group collaboration, and the development and provision of new services, centered on core company 株式会社クロス・マーケティング.」

「As a result of providing various marketing research services, domestic operating companies performed steadily, with new customer acquisition centered on core company 株式会社クロス・マーケティング proving successful. Overseas locations were also driven by strong performance in locations including the United States, and the research business as a whole remained above the level of the same quarter of the previous year.」

「We pursued new customer acquisition and deeper engagement with existing customers among both domestic and overseas operating companies, while providing comprehensive marketing research services.」

「We pursued new customer acquisition and deeper engagement with existing customers among both domestic and overseas operating companies, while providing comprehensive marketing research services.」

「As a result of providing various marketing research services, domestic operating companies performed steadily, while overseas locations also benefited from strong performance at locations including the United Kingdom, the United States and Indonesia. Overall, the research business remained above the level of the same period of the previous year.」

「We pursued new customer acquisition and deeper engagement with existing customers among both domestic and overseas operating companies, while providing comprehensive marketing research services.」

「Provided comprehensive marketing research services.」