Komori
Cross Marketing Group (3675) · InitiativeReframed

New Customer Acquisition Through Proactive Sales and Recurring Orders from Existing Customers

First written in FY2016-Q4. 8 of 11 entries say "Restated". Latest entry: FY2021.

11entries
6years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2016-Q4 – FY2018-Q3ReframedFY2018-Q4RestatedFY2019-Q3 – FY2020-Q32016: 220162017: 220172018: 220182019: 320192020: 120202021: 12021
Same theme, other companies
Repeat Orders from Major Core Clients and New Customer AcquisitionA theme 92 companies write about · 1 as a headwind · 94 as a tailwind

Cross Marketing Group moved to the "Worse" side of this theme in 2021, 4 years before the typical company in this theme (2025).

0 other companies' latest entry also says "Reframed".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 92 companies compared. The sentences above are computed from all 92.
Full recordFilings, disclosures and news, newest first
  1. FY2021ReframedAnnual report

    「The operating companies engaged in contract-based systems development centered on 株式会社クロス・コミュニケーション and IT staffing services have retained existing customers and are also making progress in securing orders from new customers.」

    The previous explanation of proactive sales activities and recurring orders in the IT Solutions business has been reframed as customer retention and new-customer orders in the Digital Marketing business.
  2. FY2020-Q3RestatedAnnual report

    「In the IT Solutions business, the company is acquiring new customers through proactive sales activities and continuing to win orders from existing customers.」

    The company continues to cite new-customer acquisition through proactive sales activities and recurring orders from existing customers.
  3. FY2020-Q1RestatedAnnual report

    「In the IT Solutions business, the company is acquiring new customers through proactive sales activities and continuing to win orders from existing customers, particularly in the financial sector, resulting in higher revenue at each operating company than in the same period of the prior year.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers, particularly in the financial sector, as growth drivers.
  4. FY2019-Q4RestatedAnnual report

    「In addition to acquiring new customers through proactive sales activities, the company continues to win orders from existing customers, particularly in the financial sector.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  5. FY2019-Q3RestatedAnnual report

    「In the IT Solutions business, the company is acquiring new customers through proactive sales activities and continuing to win orders from existing customers.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  6. FY2018-Q4ReframedAnnual report

    「In the IT Solutions business, the company continues to win development projects from existing customers, supported by the strong relationships it has built, particularly with customers in the financial sector.」

    In addition to the traditional focus on acquiring new customers through proactive sales activities, this time the emphasis is on building relationships with existing customers, particularly in the financial sector, and securing recurring orders.
  7. FY2018-Q3RestatedAnnual report

    「In the IT Solutions business, the company is acquiring new customers through proactive sales activities and continuing to win orders from existing customers.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  8. FY2018-Q1RestatedAnnual report

    「Across the IT Solutions business, the company continues to win orders from existing customers in addition to acquiring new customers through proactive sales activities. However, revenue was broadly unchanged from the same period of the prior year, partly because delivery of certain projects was concentrated in the fourth quarter.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  9. FY2017-Q3RestatedAnnual report

    「In the IT Solutions business, the company is acquiring new customers through proactive sales activities and continuing to win orders from existing customers.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  10. FY2017-Q1RestatedAnnual report

    「As in the first half, revenue and orders exceeded the prior-year levels, as the company continued to win orders from existing customers in addition to acquiring new customers through proactive sales activities.」

    The company continues to use new-customer acquisition through proactive sales activities and recurring orders from existing customers as growth drivers.
  11. FY2016-Q4First statedAnnual report

    「As in the first quarter, revenue and orders exceeded the prior-year levels, as the company continued to win orders from existing customers in addition to acquiring new customers through proactive sales activities.」

    The IT Solutions business is using proactive sales activities and recurring orders from existing customers as growth drivers.
Moved together

"Higher revenue but lower operating profit, ordinary profit and profit attributable to owners of the parent" moved the same way as this thread, in the same document, in 2 of its 11 moves.

2222★1234
  1. ★This thread
  2. 1Higher revenue but lower operating profit, ordinary profit and profit attributable to owners of the parent2×
  3. 2Turning the Other Businesses Profitable2×
  4. 3Efficiently Financing Working Capital Through Bank Overdraft Facilities2×
  5. 4Increase in cash flow from operating activities and cash balances2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Cross Marketing Group yet.
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.