Consumers holding off on purchases ahead of the launch of the new iPhone
First written in FY2017-Q2. 3 of 7 entries say "Materialised", first in FY2017-Q2. Latest entry: FY2020-Q2.
No other company in this theme has enough history to compare yet.
- FY2020-Q2MaterialisedAnnual report
「However, as consumers increasingly took a wait-and-see approach to the entry of Rakuten Mobile as a carrier and the new plans introduced by each operator following legislative amendments requiring the complete separation of communication charges and device prices, and as they held back purchases ahead of the launch of the new iPhone, mobile phone units sold declined substantially.」
The report states that customers holding off on purchases ahead of the launch of the new iPhone actually contributed to the significant decline in mobile phone units sold. - FY2019-Q3RestatedAnnual report
「The number of units sold fell below the previous period due in part to the poor performance of the spring corporate campaign and customers holding off on purchases ahead of the launch of the new iPhone.」
Customers holding off on purchases ahead of the launch of the new iPhone is again cited as a factor behind units sold falling below the year-earlier level. - FY2019-Q2MaterialisedAnnual report
「The number of units sold declined due to the poor performance of the corporate campaign at the beginning of the period, as well as customers holding off on purchases ahead of the launch of the new iPhone.」
The report states that customers holding off on purchases ahead of the launch of the new iPhone again contributed to the decline in units sold. - FY2018-Q3MitigatedAnnual report
「In addition to the revenue benefit from the launch of the new iPhone, the expanded trading area of the Hacchobori store following its relocation, together with focused advertising and promotional activities, including advance publicity in the surrounding area, resulted in increases in store traffic and units sold.」
The report notes the revenue benefit after the launch, following customers' reluctance to purchase ahead of the new iPhone launch. - FY2017MitigatedAnnual report
「Although the launch of the iPhone 7/7 Plus in September 2016 had a positive effect,」
The report states that sales of the iPhone 7/7 Plus benefited the business after the launch, following customers' reluctance to purchase ahead of the new iPhone launch. - FY2017-Q3MitigatedAnnual report
「Although the launch of the iPhone 7/7 Plus in September 2016 had a positive effect,」
The report states that sales benefited after the launch, following the previously noted customer reluctance to purchase ahead of the new iPhone launch. - FY2017-Q2MaterialisedAnnual report
「Conditions were challenging due to customers holding off on purchases ahead of the launch of the new iPhone, as well as increases in selling, general and administrative expenses resulting from the addition of temporary staff, including sales support staff for Docomo Hikari.」
The report states that customers holding off on purchases ahead of the launch of the new iPhone actually contributed to the challenging conditions in the Mobile Business.