Measures to Increase Visits to Mobile Stores
First written in FY2017-Q3. 8 of 22 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2028-H1.
Kyoritsu Computer & Communication moved to the "Worse" side of this theme in 2020, 6 years before the typical company in this theme (2026).
The whole theme swung hardest in 2020: 5 of 49 companies on the "Worse" side.
1 other company's latest entry also says "Worsened".
- FY2028-H1WorsenedAnnual report
「Although we implemented various measures, including mobile sales events, to increase the number of units sold, the increase in revenue and gross profit did not absorb higher costs such as SG&A expenses and personnel costs, and difficult conditions continued in terms of profitability.」
Although measures such as mobile sales events were implemented to expand customer visits and sales opportunities, stagnant visitor numbers following the reversal of the FOMA termination-related surge in demand and higher costs have kept profitability under pressure. - 2026-08-06WorsenedFinancial Results Presentation
「店舗事業は前期特需の反動などもあり、端末販売及び来店者確保に苦戦。」
店舗外販売を含む販売機会拡大策が示されている一方、当第1四半期は端末販売及び来店者確保に苦戦したと記載している。 - FY2026AdvancedAnnual report
「In the store business, device sales remained firm, supported by increased demand to switch services following the termination of the FOMA service in March.」
In addition to initiatives to increase customer visits and sales opportunities through out-of-store sales and other activities, we captured replacement demand associated with the end of FOMA services, and device sales remained firm. - FY2026-H1AdvancedAnnual report
「We are working to improve sales activities by increasing sales opportunities through “offensive initiatives,” including mobile sales and workplace sales, and promoting our services in new areas.」
In addition to encouraging visits to our stores, we continue to develop and implement initiatives to increase out-of-store sales opportunities through mobile sales, workplace sales and promotion in new areas. - FY2024RestatedAnnual report
「By closing unprofitable stores, we improved efficiency by strengthening staffing at existing stores and through other measures.」
In addition to expanding out-of-store sales opportunities, we continue to improve store efficiency by closing unprofitable stores and strengthening staffing at existing stores. - FY2024-Q4ReframedAnnual report
「We strengthened staffing and service structures at existing stores by closing unprofitable stores.」
In addition to our previous initiatives focused on increasing store visits and sales opportunities, the discussion has expanded to optimizing store operations by closing unprofitable stores and reallocating personnel to existing stores. - FY2024-Q2RestatedAnnual report
「As part of our activities outside stores, we engaged in sales at satellite stores in nearby shopping malls and provided mobile support and other services.」
We continue to expand out-of-store customer visits and sales opportunities through sales at satellite stores and mobile support. - FY2023AdvancedAnnual report
「As part of our activities outside stores, we operated satellite stores at nearby shopping malls and other locations, conducted mobile sales, and provided mobile support at local community centers and other facilities, supporting sales expansion and the use of mobile services.」
We are expanding our out-of-store sales initiatives to include satellite stores, mobile sales and mobile support at local community centers. - FY2023-Q3Added mobile support at commercial and public facilitiesAnnual report
「We strengthened our activities by focusing on mobile support at commercial and public facilities, expanding opportunities to sell to and provide services for customers outside our stores.」
In addition to in-store member services and mobile sales, we are expanding opportunities to sell to and provide services for customers outside our stores through mobile support at commercial and public facilities. - FY2022AdvancedAnnual report
「We strengthened sales expansion efforts by focusing on improving the skills of customer-facing staff to enhance the quality of their proposals and customer satisfaction, while also strengthening sales activities outside our stores.」
We have strengthened sales activities outside our stores, expanding sales channels beyond our previous focus on in-store customer service. - FY2022-Q3AdvancedAnnual report
「In the store business, customer visits increased substantially to 248% of the previous fiscal year's level as the pandemic subsided. However, amid unstable handset supplies caused by the global semiconductor shortage, units sold declined 4% from the previous fiscal year, while revenue increased 12.1% as the company worked to strengthen staff customer-service skills.」
Following the easing of the pandemic, store initiatives increased visitor numbers by 248% year on year, while net sales also increased by 12.1%. Units sold fell by 4% due to an unstable supply of devices. - FY2022-Q2AdvancedAnnual report
「Meanwhile, in June, as part of our in-shop expansion, we moved one Saitama store to AEON TOWN Yoshikawa Minami and continued normal operations while taking measures to prevent infections. As a result, net sales increased.」
We moved one store in Saitama Prefecture to AEON TOWN Yoshikawa Minami in June 2021 and implemented specific store measures to continue normal operations while taking infection-control measures. - FY2022-Q1WorsenedAnnual report
「Personal consumption and visitor numbers were on a recovery trend as the third wave of infections subsided and the state of emergency was lifted. However, the spread of variant strains and the declaration of a third state of emergency caused the recovery to slow again, and visitor numbers did not return to pre-pandemic levels.」
Visitor numbers were temporarily recovering, but slowed again due to variant strains and the re-declaration of a state of emergency, and have not returned to pre-pandemic levels. - FY2021-Q3WorsenedAnnual report
「We worked to expand sales by strengthening staff service skills and providing our own attentive customer service to improve customer satisfaction, which has become increasingly important in our store operations. However, lost sales opportunities resulting from the decline in visitors continued to have a significant impact, and both units sold and net sales fell sharply.」
While continuing to improve staff service skills and provide attentive customer service, lost sales opportunities resulting from the decline in visitors remain substantial, and units sold and net sales are falling sharply. - FY2021-Q2WorsenedAnnual report
「The number of visitors fell sharply.」
While pursuing higher customer satisfaction and sales expansion, store traffic has fallen sharply due to recommendations to complete procedures online, restrictions on events and other factors. - FY2021-Q1WorsenedAnnual report
「At the stores, store traffic and units sold declined substantially due to the impact of restricted operating hours and other measures.」
While pursuing measures to increase store visits and sales through member services and mobile sales, the number of visitors and units sold fell sharply during the quarter due to restricted operating hours and other factors. - FY2020-Q3RestatedAnnual report
「Meanwhile, in its store business, the company is enhancing services for Docomo My Shop members and aiming to become a store chosen by customers through its proprietary attentive service, while also pursuing sales expansion through initiatives such as hosting mobile sales events away from stores.」
The company continues measures to expand store sales through member services, attentive customer service and mobile sales. - FY2020-Q2RestatedAnnual report
「In its store business, the company is enhancing services for Docomo My Shop members and aiming to become a store chosen by customers through its proprietary attentive service, while also pursuing sales expansion through initiatives such as hosting mobile sales events away from stores.」
The company continues measures to increase store visits and sales through member services, attentive customer service and mobile sales. - FY2020-Q1AdvancedAnnual report
「In its store business, the company is enhancing services for Docomo My Shop members and aiming to become a store chosen by customers through its proprietary attentive service, while also pursuing sales expansion through initiatives such as hosting mobile sales events away from stores.」
To address visitor numbers and units sold, the company has put into practice measures to expand visits and sales through member services, attentive customer service and mobile sales. - FY2018-Q3AdvancedAnnual report
「In addition to the revenue benefit from the launch of the new iPhone, the expanded trading area of the Hacchobori store following its relocation, together with focused advertising and promotional activities, including advance publicity in the surrounding area, resulted in increases in store traffic and units sold.」
The company states that relocating to the Hatchobori store, expanding the trading area and providing advance notice to nearby companies and the local community led to increases in visitor numbers and units sold. - FY2017RestatedAnnual report
「At each Docomo Shop operated by the company, the company continued to implement measures to increase visitor numbers, but」
In response to declining customer traffic, the company continues to implement measures to increase visitor numbers at each Docomo Shop. - FY2017-Q3First statedAnnual report
「At each Docomo Shop operated by the company, the company continues to implement measures to increase visitor numbers, but」
For the first time, the company explicitly states that it continues to implement measures at each Docomo Shop to increase visitor numbers in response to declining customer traffic.