Expansion of App-Based Transactions and Higher Average Purchase Value
First written in FY2020-Q3. 1 of 3 entries say "Advanced", first in FY2020. Latest entry: FY2022.
0 other companies' latest entry also says "Dropped".
- FY2022DroppedAnnual reportThe annual securities report no longer contains a standalone disclosure on growth in app-based transactions and higher average purchase prices.
- FY2020AdvancedAnnual report
「During the fiscal year, app-based transactions grew strongly. In addition, average purchase prices increased against the backdrop of various initiatives to expand services and functionality, including developing campaigns and sales that anticipated trends worldwide, promoting the app through social media, and improving the quality of the purchasing experience through enhanced monitoring. Overall gross merchandise value growth remained solid and on plan.」
The report states that growth in app-based transactions and higher average purchase prices were confirmed for the full year, while gross merchandise value growth remained on plan against the backdrop of service expansion initiatives. - FY2020-Q3First statedAnnual report
「During the cumulative third quarter, app-based transactions grew strongly. In addition, average purchase prices increased against the backdrop of various initiatives to expand services and functionality, including developing campaigns and sales that anticipated trends worldwide, promoting the app through social media, and improving the quality of the purchasing experience through enhanced monitoring. Overall gross merchandise value growth has remained solid and on plan.」
The report links strong growth in app-based transactions and higher average purchase prices to the effects of service expansion initiatives and on-plan growth in gross merchandise value.