Expanding Awareness and the User Base through Advertising, Campaigns and Social Media

「The number of “Renta!” members has exceeded 11 million.」

「To raise awareness of Renta!, we are actively running advertising activities combining diverse media, including TV commercials, videos and social media. In addition, as a result of distributing coupons offering discounts and points back, running proprietary promotional initiatives and conducting special campaigns in cooperation with major publishers, Renta! surpassed 10 million members. To commemorate this, we launched the dedicated “God-Tier Manga 1000” page featuring more than 1,000 top manga works carefully selected by authors who won awards at the Renta! Manga Awards 2024 and others. In preparation for the 30th anniversary of the launch of the Papyleless service, we are also rolling out limited initiatives and commemorative campaigns in cooperation with various publishers.」

「To raise awareness of Renta!, we are actively running advertising activities combining diverse media, including TV commercials, videos and social media. We began airing a new TV commercial featuring Ryunosuke Kamiki (神木 隆之介) and LALAND appearing together for the first time, and ran the special free-content feature “God-Tier Manga, Free in a Big Way!” to commemorate its launch. In addition, as a result of distributing coupons offering discounts and points back, running proprietary promotional initiatives and conducting special campaigns in cooperation with major publishers, Renta! surpassed 10 million members.」

「Advertising expenses decreased from the same interim period of the previous year. Although we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base, this was because we implemented the activities with more stringent attention to cost effectiveness.」

「As a result of distributing coupons offering discounts and points back and running initiatives such as Renta!-exclusive rental campaigns for enjoying popular works at favorable prices, Renta! surpassed 9 million members. We also aired a TV commercial featuring Tsuyoshi Kusanagi (草彅 剛) and Ryunosuke Kamiki (神木 隆之介), and during Golden Week ran the special rental and free-preview feature “Renta!’s Top Picks!” in conjunction with the commercial. In addition, at AnimeJapan 2024, held at Tokyo Big Sight, we held a special event for the Renta! mini-program “I Love Manga as Much as Demons Do,” featuring popular voice actors.」

「Advertising expenses decreased from the same quarter of the previous year. Although we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base, this was because we curtailed advertising activities after considering the impact of tighter regulations on targeted advertising and other factors.」

「We also began airing a new TV commercial, “Renta! Rental Check,” featuring Tsuyoshi Kusanagi (草彅 剛) and Ryunosuke Kamiki (神木 隆之介), and began broadcasting the Renta!-sponsored mini-program “I Love Manga as Much as Demons Do.” In addition, we launched a YouTube channel for Anicomic, our original animated comics.」

「Advertising expenses decreased from the same quarter of the previous year. Although we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base, this was because we implemented the activities with more stringent attention to cost effectiveness.」

「Advertising expenses decreased from the same quarter of the previous year. Although we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base, this was because we implemented the activities with more stringent attention to cost effectiveness.」

「Advertising expenses decreased from the previous consolidated fiscal year. Although we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base, we curtailed advertising activities from the third quarter of the consolidated fiscal year after considering the prolonged impact of the spread of COVID-19 on users’ purchasing behavior.」

「Advertising expenses were approximately the same as in the same quarter of the previous year. This was because we continued to run mass advertising, including TV commercials, targeting the general public to raise awareness of the Renta! brand and expand the user base.」

「We are actively running advertising activities, including TV commercials and online advertising. We are also running proprietary campaigns, including the “Golden Week Tate Comic Grand Campaign,” “Renta! Exclusive: ¥100 Rentals for a Limited Time” campaign and “Renta! First Rental Points: 50% Back” campaign. In addition, we distributed the special program “I Love Manga as Much as Demons Do: Renta! Presents Akudama Drive” on Twitter, featuring popular voice actors.」

「Advertising expenses were at approximately the same level as in the same quarter of the previous year. This was because we continued to actively run mass advertising, including TV commercials, targeting the general public in order to raise brand awareness and expand the user base.」

「Advertising expenses increased from the same quarter of the previous year. This was because we actively ran mass advertising, including TV commercials, targeting the general public in order to raise brand awareness and expand the user base.」

「Advertising expenses increased from the same quarter of the previous year. This was because we actively ran mass advertising, including TV commercials, targeting the general public in order to raise brand awareness and expand the user base.」

「As its fifth TV commercial, we released “Renta! Rentauros.” In November 2019, to commemorate the 24th anniversary of the launch of the Papyleless service, we ran the “Renta! Grand Appreciation Festival: 24% Back on All Works” campaign. In March 2020, we ran the “Over 450 Works Personally Selected by Renta! Staff: All Volumes for ¥100 for 48 Hours” campaign to commemorate the Company’s 25th anniversary and Renta! surpassing 6 million members.」

「As its fourth TV commercial, we released “Renta! Older Sister’s Trump Card.” The commercial again won the “Commercial Campaign That Moved Consumers” award at BRAND OF THE YEAR 2018, organized by the Commercial Research Institute. We also ran campaigns including the “Renta! Campaign Commemorating 5 Million Members: Up to 50% Back” campaign.」

「In addition to conventional online advertising, we strengthened customer-acquisition activities using mass advertising, including TV commercials and videos, to raise brand awareness.」

「In addition to conventional online advertising, we strengthened mass advertising activities, including TV commercials and videos, to raise brand awareness. As its third TV commercial, we released “Renta! The Younger Brother You Can’t Help but Read.” The commercial won the “Commercial Campaign That Moved Consumers” award at BRAND OF THE YEAR 2017, organized by the Commercial Research Institute. We also continued to run campaigns developed independently by the Company. In December, we held the “Renta! Grand Appreciation Festival: Up to 50% Back” campaign to commemorate Renta! surpassing 4 million members. Comic BAR Renta!, a TV program sponsored on TOKYO MX since the previous fiscal year, also aired a special program.」

「In addition to conventional online advertising, we strengthened customer-acquisition activities using mass advertising, including TV commercials and videos, to raise brand awareness. As its third TV commercial, we released “Renta! The Younger Brother You Can’t Help but Read.” We also continued to run campaigns developed independently by the Company. Comic BAR Renta!, a TV program sponsored on TOKYO MX since the previous fiscal year, also aired a special program.」

「We strengthened advertising activities, including TV commercials and online advertising. As its third TV commercial, we released “Renta! The Younger Brother You Can’t Help but Read.” We also continued to run campaigns developed independently by the Company.」

「We strengthened advertising activities, including TV commercials and online advertising. We also continued to run campaigns developed independently by the Company and introduced Renta! Stamps, a new points service. From January, we began sole sponsorship of the new-concept variety TV program Comic BAR Renta!, featuring popular handsome voice actors.」

「We strengthened advertising activities, including TV commercials and online advertising. We also continued to run campaigns developed independently by the Company and launched Renta! Stamps, a new points service.」

「As customer-acquisition initiatives, we strengthened advertising activities, including TV commercials and online advertising. We also continued to run campaigns developed independently by the Company.」

「We will run large-scale advertising, including TV commercials, to expand the user base. We will actively strengthen promotional activities to attract customers, increase visitor numbers and page views, and work to raise awareness of the electronic-book sales site operated by the Company.」