Growth in Fan Engagement and Demand for Entertainment
First written in FY2026-H1. 1 of 3 entries say "Cited as achieved", first in 2026-05-12. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「Through entertainment data services and advertising services, our proprietary sensibility data technology enables people, from a consumer perspective, to connect and expand desires such as discovering what they like and whom they support, living in their own way, living together with society, and finding their own lifestyle and living better.」
The company continues to pursue a direction in which sensibility data technology supports encounters and experiences centred on what people like and whom they support. - 2026-05-12Cited as achievedFinancial results presentation
「The oshikatsu market is estimated at more than ¥3 trillion」
The company cites the expansion of oshikatsu, based on materials concerning the 2025 oshikatsu population and market size, as evidence of entertainment demand and its view of the market. - FY2026-H1First statedAnnual report
「Within this trend, a pattern of behaviour known as oshi-katsu is spreading, in which people devote their energy to activities centred on the fields of entertainment and sports, among others, based on what they personally like.」
The company presents for the first time, as an independent theme, the change in consumer behaviour whereby oshi-katsu, activities centred on individuals' personal interests and favourites, is spreading, particularly in entertainment and sports.