Brand Partnership and Cross-Promotion Marketing

「We will promote the adoption of Trig’s, our advertising service, in the PMP (private market place) market, where emotional targeting advertising is highly likely to emerge in Japan. Unlike conventional ad networks, PMP is a new form of internet advertising that is spreading globally and places the highest priority on advertising quality for corporate advertisements and the media carrying them.」

「Going forward, we will proactively collaborate with a more diverse range of companies, services, brands and creators. At the same time, we will again strengthen our global alliances.」

「From a corporate perspective, more careful communication of the company’s philosophy, culture, story, distinctive qualities and expected value will enable deeper, long-term communication with consumers connected through shared empathy based on the company’s emotional and affective value. The company’s proprietary emotional AI is useful in creating emotional connections between the company and those consumers.」

「We will advance data and technology development aimed at realizing cross-promotion and brand partnerships that bring consumers and companies together through emotional and affective connections, as well as empathy partnership services that enable companies, consumers, creators and artists to communicate and collaborate across boundaries around shared sensibility, including product development, sales and promotion.」

「From a corporate perspective as well, it will become important to communicate the company’s philosophy, culture, distinctive qualities and expected value more carefully and in greater detail, enabling long-term communication with consumers based on the company’s emotional and affective value. The company’s proprietary emotional AI is useful in creating emotional connections between the company and those consumers.」

「Against this backdrop, further change and evolution are expected across all corporate activities in terms of substantive mutual understanding with customers and the building of relationships of trust with customers.」

「Against this backdrop, all companies are expected to take more concrete steps to build trust-based relationships with customers through substantive mutual understanding and shared empathy, including customer engagement.」

「Specifically, the Company is developing and providing a new internet advertising service that does not use cookies, as well as a sensibility metadata generation service to enrich companies’ own first-party data.」

「In addition, we will provide proprietary emotional marketing services, including emotional metadata generation services, contextual targeting advertising services, brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「Looking ahead, we aim to build a platform for co-creation based on shared empathy, transcending the boundaries between individuals, companies, creators and artists. Through this platform, we will integrate entertainment technology with emotional marketing. As part of this integration, we will develop communication services based on emotional and affective connections with customers, including brand partnerships and cross-promotion.」

「We are advancing these technologies for scientifically analyzing sensibility and emotions, contributing to the development of the entertainment industry while expanding the scope of data development into beauty, food, beverages, fashion, consumer goods, travel and events through technology that understands human sensibility. In addition, we will provide proprietary emotional marketing services, including recommendation advertising services, brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「In addition, we will provide proprietary emotional marketing services, including advertising matching services, brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「We aim to develop and build a platform for new marketing services, including brand partnerships, cross-promotion and Co-Creative (co-production), in which companies from different fields cooperate to strengthen their emotional connections with customers through businesses and services that link the entertainment-related and non-entertainment-related markets, toward realizing emotional marketing using entertainment technology, our medium-term direction.」

「We are advancing the technology for scientifically analyzing sensibility and emotions developed through MSDB, contributing to the development of the entertainment industry while expanding the scope of data development into beauty, food, beverages, apparel, consumer goods, travel and events through technology that understands human sensibility. In addition, we are moving toward providing proprietary emotional marketing services, including brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「We are advancing the technology for scientifically analyzing sensibility and emotions developed through MSDB, contributing to the development of the entertainment industry while expanding the scope of data development into beauty, food, beverages, apparel, consumer goods, travel and events through technology that understands human sensibility. In addition, we are moving toward providing proprietary emotional marketing services, including brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「In addition, we are moving toward providing proprietary emotional marketing services, including brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」

「We will seamlessly integrate entertainment technology with emotional marketing. Through this integration, we will develop marketing services based on emotional and affective connections with customers, including brand partnerships and cross-promotion.」