Development of a New Advertising Delivery Platform
First written in FY2022. 3 of 5 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2024-Q1.
No other company in this theme has enough history to compare yet.
- FY2024-Q1AdvancedAnnual report
「We developed AXEL MARK DSP, an advertising delivery platform for advertisers equipped with an ID-less targeting system designed for the post-cookie era, and began offering it in January 2024.」
The new advertising delivery platform was named AXEL MARK DSP, equipped with an ID-less targeting system, and began being offered in January 2024. - FY2023RestatedAnnual report
「Against this backdrop, we determined that substantial business investment, centered on the advertising business, would be necessary to achieve medium- to long-term business growth from the previous fiscal year, and are proceeding with the development of a new advertising delivery platform using AI (artificial intelligence).」
The company continues developing the new AI-powered advertising delivery platform as an initiative launched and moved into full-scale development in the previous fiscal year. - FY2023-Q2AdvancedAnnual report
「During the second quarter, some business partners experienced a backlash following the end of the COVID-19-related demand surge in the advertising business. In addition, the company began full-scale development of a new advertising delivery platform using AI (artificial intelligence)」
The company moved into full-scale development of the new advertising delivery platform as an AI-powered platform, following the start of development in the previous fiscal year. - FY2023-Q1AdvancedAnnual report
「In addition, the company began developing a new advertising delivery platform leveraging the expertise it has cultivated in the advertising business」
The company explained that it had actually begun work on the new advertising delivery platform announced in the previous fiscal year. - FY2022First statedAnnual report
「More specifically, we will leverage our many years of expertise in the advertising business to begin developing a new advertising delivery platform.」
The company first explicitly stated its policy of leveraging its many years of expertise in the advertising business to begin developing a new advertising delivery platform.