Strengthening the E-commerce Business and Converting All Brand Sites to O2O
First written in FY2017-Q1. 22 of 43 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-10-15.
61 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「Revenue from our proprietary e-commerce site, mix.tokyo, also increased by more than 20% year on year, continuing its steady growth.」
Specific progress was reported for mix.tokyo, with revenue growth of more than 20% year on year. - 2026-09-14Advancedprtimes.jp
「株式会社TSI（本社：東京都港区、代表取締役社長：下地 毅）が展開する「human woman（ヒューマンウーマン）」は、9月16日(水)より、俳優の倉科カナさんを起用した新WEBコンテンツを公式オンラインストア「mix.tokyo」にて公開いたします。」
mix.tokyoを活用したブランドの新WEBコンテンツ配信が、著名人タイアップを伴う具体的な施策として進展した。 - FY2026Difficulty Acquiring New CustomersAnnual report
「Meanwhile, the company was negatively affected throughout the fiscal year by lower revenue from businesses exited or sold in the previous fiscal year and difficulties acquiring new customers on its own e-commerce site, “mix.tokyo,” among other factors.」
Following the delay in migrating the customer base after the e-commerce site integration, difficulties acquiring new customers on mix.tokyo were identified as a negative factor for the fiscal year. - FY2026-H1Delay in migrating the customer baseAnnual report
「The company was negatively affected by, among other factors, a delay beyond expectations in migrating the customer base following the relaunch of its own e-commerce site, “mix.tokyo.”」
The company reported a negative impact on sales because the migration of the customer base after the integration and relaunch of its e-commerce sites was delayed beyond expectations. - FY2025AdvancedAnnual report
「In e-commerce, the company relaunched “mix.tokyo,” bringing together all of its brands, in February. By integrating sites that had previously been operated separately, it is creating a customer experience that seamlessly connects brands, e-commerce and stores.」
The integration of the previously dispersed brand-specific e-commerce sites was completed, followed by the relaunch of the integrated site “mix.tokyo” and progress toward creating a customer experience connecting brands, e-commerce and stores. - FY2025-Q1RestatedAnnual report
「The company will seek to reform its earnings structure by consolidating e-commerce sites dispersed across brands to improve operating-cost efficiency and reviewing the personnel structure at headquarters.」
The company reaffirmed the consolidation of e-commerce sites dispersed across brands and operating-cost efficiencies as part of TIP27's earnings-structure reform. - FY2024ReframedAnnual report
「In e-commerce as well, the company will concentrate investment and improve back-end efficiency by consolidating sites that are dispersed across brands as much as possible.」
In addition to expanding e-commerce and linking it with stores, the company identified the consolidation of brand-specific e-commerce sites as a new initiative to concentrate investment and improve back-end efficiency. - FY2024-Q3RestatedAnnual report
「Based on the aforementioned medium-term management plan, TIP25, we invested in growth business areas and continued to improve the earnings power of physical stores and shift to e-commerce channels, thereby focusing on strengthening earnings power.」
The company continued channel reform, including a shift to e-commerce sales channels, together with investment in growth business areas and improvements in the profitability of physical stores. - FY2024-Q2RestatedAnnual report
「Based on the aforementioned medium-term management plan, TIP25, we invested in growth business areas and continued to improve the earnings power of physical stores and shift to e-commerce channels, thereby focusing on strengthening earnings power.」
The company continued channel reform, including a shift to e-commerce sales channels, together with investment in growth business areas and improvements in store profitability. - FY2024-Q1RestatedAnnual report
「The company will focus on investment in growth business areas centred on e-commerce expansion, shift from exiting unprofitable stores to opening large-format stores and reopening stores in prime locations, and seek to reform its earnings structure by developing attractive stores.」
The company continued investing in growth areas centred on e-commerce expansion and reforming its channels, including shifting from stores to e-commerce sales channels. - FY2023AdvancedAnnual report
「The company will design its products, inventory, promotions and operations with e-commerce sales in mind from the planning stage. It will continuously develop and communicate compelling content, including products, services and communications that exceed market expectations. At the same time, it will identify the differing roles of its own e-commerce site and third-party e-commerce platforms in terms of profitability and customer acquisition, clarify their respective objectives and seek to expand sales through both channels.」
E-commerce initiatives took concrete shape in the design of products, inventory, promotions and operations from the planning stage, the allocation of roles between the company's own e-commerce site and third-party e-commerce platforms, and content development. - FY2023-Q3RestatedAnnual report
「Based on the aforementioned medium-term management plan, TIP25, we focused on strengthening earnings power by investing in growth business areas, reforming physical stores and shifting to e-commerce channels.」
The company continued investing in growth areas focused on expanding e-commerce and shifting from physical stores to e-commerce sales channels. - FY2023-Q1RestatedAnnual report
「In the e-commerce business, the company promoted initiatives to strengthen links between stores and e-commerce and worked to increase e-commerce sales by shifting to a strategy and operating structure that prioritised e-commerce and digital operations.」
The company continued initiatives focused on e-commerce and digital operations to strengthen links between stores and e-commerce and increase e-commerce sales. - FY2022-Q3RestatedAnnual report
「In the e-commerce business, the company further promoted initiatives to strengthen links between stores and e-commerce, including consolidating store inventory into inventory for e-commerce, online customer service from stores and expanded efforts to direct store customers to e-commerce, and worked to increase e-commerce sales.」
The company continued to link stores and e-commerce by consolidating store inventory for e-commerce, providing online customer service and directing store customers to e-commerce. - FY2022-Q2RestatedAnnual report
「In the e-commerce business, the company further promoted initiatives to strengthen links between stores and e-commerce, including consolidating store inventory into inventory for e-commerce, online customer service from stores and expanded efforts to direct store customers to e-commerce, and worked to increase e-commerce sales.」
The company continued to link stores and e-commerce by consolidating store inventory for e-commerce, providing online customer service from stores and directing store customers to e-commerce. - FY2022-Q1RestatedAnnual report
「In e-commerce, the company further promoted initiatives to strengthen links between stores and e-commerce, including consolidating store inventory into inventory for e-commerce, online customer service from stores and expanded efforts to direct store customers to e-commerce, and worked to increase e-commerce sales.」
The company continued to link stores and e-commerce by consolidating store inventory for e-commerce, providing online customer service from stores and directing store customers to e-commerce. - FY2021-Q3RestatedAnnual report
「In the e-commerce business, the company promoted initiatives to strengthen links between stores and e-commerce, including consolidating store inventory into inventory for e-commerce and continuing to expand online customer service from stores, and worked to further increase e-commerce sales, although」
The company continued to strengthen links between stores and e-commerce by consolidating store inventory for e-commerce and expanding online customer service from stores. - FY2021-Q2AdvancedAnnual report
「In the e-commerce business, the company continued to strengthen integration between stores and e-commerce by consolidating store inventory for e-commerce and launching online customer service from stores, among other initiatives, and worked to further increase e-commerce sales, although」
In addition to consolidating store inventory for e-commerce, the company launched online customer service from stores, giving concrete shape to initiatives linking stores and e-commerce. - FY2021-Q1AdvancedAnnual report
「Against this backdrop, in the e-commerce business, the company worked to further increase e-commerce sales through measures including consolidating store inventory for e-commerce, directing store customers to e-commerce sites, and offering free try-ons and returns as sales promotion initiatives, although」
E-commerce strengthening measures were expanded into specific initiatives involving the consolidation of store inventory for e-commerce, directing store customers to e-commerce sites, and free try-ons and returns. - FY2020AdvancedAnnual report
「The company worked to maximize new-member registrations on its own e-commerce sites and increase the share of its own e-commerce business in e-commerce sales by rolling out a system that reduced mandatory registration fields on some sites in September and enabled smoother member registration.」
The company reduced mandatory fields in the member registration process on some sites and gave concrete form to measures to acquire new members and increase the share of its own e-commerce business by rolling out the system. - FY2020-Q3AdvancedAnnual report
「In the e-commerce business, to expand sales through its own e-commerce sites, the company strengthened the acquisition of new members among both store and e-commerce users, including by revising the new-member registration process on some sites, and aimed to increase the e-commerce sales ratio.」
To expand sales through its own e-commerce business, the company revised the new-member registration process on some sites, giving concrete form to measures to strengthen new-member acquisition both in stores and online. - FY2020-Q2AdvancedAnnual report
「In the e-commerce business, the company steadily increased the share of its own e-commerce business by continuing to strengthen sales through smartphone apps, contributing to an increase in the group-wide e-commerce ratio.」
The company continued to strengthen sales through smartphone apps, steadily increased the share of its own e-commerce business, and stated that it had contributed to an increase in the group-wide e-commerce ratio. - FY2020-Q1RestatedAnnual report
「In the e-commerce business, the company aimed to increase the group-wide e-commerce ratio by continuing to strengthen integration with stores, expand sales through smartphone apps, and increase the shares of its own e-commerce business and omnichannel members.」
The company continued to promote integration between stores and e-commerce, sales through smartphone apps, and increases in the shares of its own e-commerce business and omnichannel members. - FY2019ReframedAnnual report
「The company will promote reciprocal customer referrals between stores and e-commerce, strengthen digital PR, and expand its mobile apps.」
The previous initiatives involving O2O, smartphone apps and omnichannel membership expansion were reorganized in the new plan as measures to promote reciprocal customer referrals between stores and e-commerce, strengthen digital PR and expand mobile apps. - FY2019-Q3AdvancedAnnual report
「In the e-commerce business, the company continued to expand sales through smartphone apps from the previous fiscal year, increase the shares of its own e-commerce business and omnichannel members, and raise the group-wide e-commerce share of sales.」
The company continued to expand sales through smartphone apps and stated that it had increased the shares of its own e-commerce business and omnichannel members. - FY2019-Q2AdvancedAnnual report
「In the e-commerce business, the company continued to expand sales through smartphone apps from the previous fiscal year, increase the shares of its own e-commerce business and omnichannel members, and raise the group-wide e-commerce share of sales.」
The company continued to expand sales through smartphone apps and stated that it had increased the shares of its own e-commerce business and omnichannel members. - FY2019-Q1RestatedAnnual report
「In the e-commerce business, the company aimed to increase the group-wide e-commerce share of sales by further accelerating its mobile-first approach through smartphone apps and expanding sales through the apps.」
The company reaffirmed measures to accelerate its mobile-first approach through smartphone apps and increase sales generated through the apps and the e-commerce ratio. - FY2018AdvancedAnnual report
「In the e-commerce business, the company aimed to increase the group-wide e-commerce share of sales by further accelerating its mobile-first approach through smartphone apps and expanding sales through the apps.」
The company accelerated its mobile-first approach through smartphone apps and reported plans to expand sales generated through the apps. - FY2018-Q3RestatedAnnual report
「In the e-commerce business, the company aimed to increase the group-wide e-commerce share of sales by further accelerating its mobile-first approach through smartphone apps and expanding omnichannel membership.」
The company continued to promote a mobile-first approach through smartphone apps, expand omnichannel membership and increase the e-commerce ratio. - FY2018-Q2AdvancedAnnual report
「The company aimed to increase the group-wide e-commerce share of sales by further accelerating the shift to a mobile-first approach through smartphone apps and expanding omnichannel membership.」
The company further accelerated its mobile-first approach through smartphone apps and newly specified the expansion of omnichannel membership. It continued to target an increase in the e-commerce ratio. - FY2018-Q1AdvancedAnnual report
「In the e-commerce business, the company aimed to increase the group-wide e-commerce share of sales by further accelerating inventory integration with e-commerce operators outside the group and the shift to multiple devices through the introduction of smartphone apps, which had been promoted since the end of the previous fiscal year, thereby further expanding customer acquisition.」
In addition to inventory integration with external e-commerce operators, the company further accelerated the shift to multiple devices through the introduction of smartphone apps. - FY2017ReframedAnnual report
「To further promote an omnichannel strategy integrating e-commerce and physical stores, the company will develop its business around a mobile-first strategy emphasizing smartphone access and strengthen digital marketing, including marketing automation, to evolve its e-commerce business so that it better reflects customer needs. It will also actively focus on internationalizing the e-commerce business by extending the integration of its e-commerce and core systems, which had previously been limited to Japan, overseas.」
The description of the e-commerce strategy was expanded from the previous focus on O2O conversion and inventory integration to include omnichannel operations, mobile-first initiatives, marketing automation and overseas system integration. - FY2017-Q3AdvancedAnnual report
「In the e-commerce business, the group’s e-commerce share of sales increased as customer acquisition expanded further through the conversion of each brand to an O2O site, which had been promoted since the previous fiscal year, and inventory integration with third parties. The company also launched a cross-border e-commerce site on China’s largest e-commerce marketplace, Tmall Global.」
In addition to the increase in the e-commerce ratio resulting from O2O conversion and inventory integration, the company launched a cross-border e-commerce site on Tmall Global in China. - FY2017-Q2AdvancedAnnual report
「In the e-commerce business, the group’s e-commerce share of sales increased as customer acquisition expanded further through the conversion of each brand to an O2O site, which had been promoted since the previous fiscal year, and inventory integration with third parties.」
In addition to converting brands to O2O sites, the company advanced inventory integration with third parties and reported increases in customer acquisition and the e-commerce share of sales. - FY2017-Q1First statedAnnual report
「To strengthen its e-commerce business, the company launched O2O sites for ㈱サンエー・ビーディー’s “JILL by JILL STUART” and ㈱東京スタイル’s brands, completing the conversion of nearly all brands to O2O sites. It aimed to further expand customer acquisition and increase the e-commerce share of sales.」
The company advanced the conversion of multiple brands to O2O sites and stated that the conversion had been completed for “nearly all” brands.