Big Data Analytics and Optimization of Marketing Investment in Digital Media
First written in FY2017. 16 of 21 entries say "Restated". Latest entry: FY2025-Q1.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Restated".
- FY2025-Q1RestatedAnnual report
「The company will seek to reform its earnings structure by consolidating e-commerce sites dispersed across brands to improve operating-cost efficiency and reviewing the personnel structure at headquarters.」
Digital initiatives continued as earnings structure reforms, including operating cost efficiencies through the consolidation of dispersed e-commerce sites and a review of the headquarters workforce structure. - FY2024ReframedAnnual report
「In e-commerce, we will concentrate investment and improve backend efficiency by consolidating, as far as possible, sites currently operated separately for each brand. At headquarters, we will also improve the efficiency of logistics and advertising, reduce outsourcing expenses and IT costs, and vigorously pursue rationalization measures, including updating core systems and streamlining the organization and workforce.」
Digital initiatives were reorganized as earnings structure reforms and rationalization measures, including the consolidation of e-commerce sites, IT cost reductions and core system upgrades. - FY2024-Q3RestatedAnnual report
「Under the new medium-term management plan toward 2025, TSI Innovation Program 2025 (TIP25), announced in April 2022, we are continuing fundamental reforms of our earnings structure and corporate structure in response to changes in the social environment and customer lifestyles accompanying digital transformation, with the aim of creating distinctive value offered by the Group and transforming the Group into a “company beyond apparel only” and a “company that creates fashion entertainment.”」
Continued DX initiatives, including e-commerce and digital investment, as fundamental reforms to the corporate and earnings structures under TIP25. - FY2024-Q1RestatedAnnual report
「Under the new medium-term management plan toward 2025, TSI Innovation Program 2025 (TIP25), announced in April 2022, we are continuing fundamental reforms of our earnings structure and corporate structure in response to changes in the social environment and customer lifestyles accompanying digital transformation, with the aim of creating distinctive value offered by the Group and transforming the Group into a “company beyond apparel only” and a “company that creates fashion entertainment.”」
Continued DX initiatives, including e-commerce and digital investment, as fundamental reforms to the corporate and earnings structures under TIP25 and the creation of unique value propositions. - FY2023-Q3RestatedAnnual report
「The company continued working to pursue fundamental reforms in response to changes in the social environment accompanying the progress of digital transformation (DX) and changes in customers’ lifestyles, while creating distinctive value propositions of its own.」
The company continued digital reforms to create distinctive value propositions by responding to DX and changes in customers’ lifestyles. - FY2023-Q1RestatedAnnual report
「The company decided to continue pursuing fundamental reforms to respond to changes in the social environment accompanying the progress of digital transformation (DX) and changes in customers’ lifestyles, while creating distinctive value propositions of its own.」
The company continued addressing digitalisation through DX, including e-commerce and IT investment, creating distinctive value propositions and pursuing fundamental reforms. - FY2022ReframedAnnual report
「The Group will continue pursuing fundamental reforms to respond to changes in the social environment accompanying the progress of digital transformation (DX) and changes in customers’ lifestyles, while creating distinctive value propositions of its own.」
The description of digital initiatives expanded from e-commerce and marketing investment to creating distinctive value propositions and pursuing fundamental reforms through DX and responses to lifestyle changes. - FY2022-Q3RestatedAnnual report
「The Group will then move into a phase of strengthening its rapidly growing e-commerce business, upgrading IT systems and entering new businesses, and aims to maximise the Group’s earning power through proactive investment for the future.」
The company reaffirmed its transition to a growth-investment phase involving e-commerce strengthening, IT systems and entry into new businesses. - FY2022-Q1ReframedAnnual report
「The Group will then move into a phase of strengthening its rapidly growing e-commerce business, upgrading IT systems and entering new businesses, and aims to maximise the Group’s earning power through proactive investment for the future.」
The company outlined a transition to a growth-investment phase involving continued investment in e-commerce and digital initiatives, as well as IT systems and entry into new businesses. - FY2020RestatedAnnual report
「In the growth market of e-commerce, the Group continued promoting an omnichannel model, investing continuously in digitalisation and strengthening its own e-commerce business.」
The company continued the e-commerce omnichannel strategy, investment in digitalisation and strengthening of its own e-commerce business. - FY2020-Q3RestatedAnnual report
「In the growth market of e-commerce, the Group continued promoting an omnichannel model, investing continuously in digitalisation and strengthening its own e-commerce business.」
The company reaffirmed the e-commerce omnichannel strategy, continued investment in digitalisation and strengthening of its own e-commerce business as growth initiatives. - FY2020-Q2RestatedAnnual report
「In the growth market of e-commerce, the Group continued promoting an omnichannel model, investing continuously in digitalisation and strengthening its own e-commerce business.」
The company reaffirmed the e-commerce omnichannel strategy, continued investment in digitalisation and strengthening of its own e-commerce business as growth initiatives. - FY2020-Q1RestatedAnnual report
「In the growth market of e-commerce, the Group continued promoting an omnichannel model, investing continuously in digitalisation and strengthening its own e-commerce business.」
The company reaffirmed the e-commerce omnichannel strategy, continued investment in digitalisation and strengthening of its own e-commerce business as growth initiatives. - FY2019ReframedAnnual report
「The Group will continue expanding its omnichannel and e-commerce businesses while creating a highly profitable digital business distinct from its physical businesses. To this end, it will continue investing in digital technologies, including its e-commerce platform, launch digital-native brands, and further globalise the e-commerce platform and open it to other companies.」
The digital marketing and e-commerce investment policy expanded beyond e-commerce growth to include a highly profitable digital business, digital-native brands, and the globalisation and external opening of the e-commerce platform. - FY2019-Q2RestatedAnnual report
「Because the Group actively advanced growth-strategy investment, including strengthening advertising and its business infrastructure, particularly in the rapidly growing e-commerce business」
The company continued investing in advertising and strengthening its business infrastructure in e-commerce as growth-strategy investments. - FY2019-Q1RestatedAnnual report
「Strengthening advertising and the business infrastructure of the rapidly growing e-commerce business」
The company continued investing in e-commerce advertising and strengthening its business infrastructure as growth-strategy investments. - FY2018RestatedAnnual report
「Because the Group’s subsidiaries continued actively advancing growth-strategy investment, including strengthening advertising and their business infrastructure, particularly in the rapidly growing e-commerce business」
The company continued investing in advertising and strengthening its business infrastructure in e-commerce as growth-strategy investments. The use of big data is separately specified as an initiative involving the use of new technologies. - FY2018-Q3RestatedAnnual report
「Because the Group’s subsidiaries continued actively advancing growth-strategy investment, including strengthening advertising and their business infrastructure, particularly in the rapidly growing e-commerce business」
The company continued investing in advertising and strengthening its business infrastructure in e-commerce as growth-strategy investments. - FY2018-Q2RestatedAnnual report
「The Group actively advanced growth-strategy investment, including strengthening advertising and its business infrastructure, particularly in the rapidly growing e-commerce business」
The company continued investing in advertising and its business infrastructure in e-commerce as growth-strategy investments. - FY2018-Q1RestatedAnnual report
「Because the company strengthened advertising and its business infrastructure, particularly in the rapidly growing e-commerce business」
The company stated that it invested in and strengthened advertising and its business infrastructure in e-commerce, confirming the continuation of its marketing investment. - FY2017First statedAnnual report
「Using big data analytics, the company will identify brand awareness, competitive relationships and potential customer information that could not previously be captured, refine marketing for each brand, and optimise marketing investment by shifting advertising expenditure from print media such as magazines to digital media such as online advertising.」
The company identified big data analytics, more sophisticated brand marketing, and shifting advertising investment from print to digital media as initiatives.