Creation of High-Margin Digital Businesses and Digital-Native Brands
First written in FY2019. 2 of 4 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022AdvancedAnnual report
「As a further new initiative, we established the TSI Fashion Entertainment LAB (LAB) and will seek to create unprecedented customer experiences by revitalising existing brands and creating new ones through redesigning the brands themselves, including the brand experience and brand communications.」
The policy on digital businesses and creating new brands progressed to concrete measures through the establishment of TSI Fashion Entertainment LAB and brand redesign encompassing brand experience and communications. - FY2021-Q2AdvancedAnnual report
「To enter the D2C (direct-to-consumer) market through a business using digital marketing methods, the company acquired all shares of ㈱HYBES, which operates the apparel brand ETRÉ TOKYO, effective 1 August 2020.」
The policy on high-margin digital businesses and digital-native brands progressed to concrete implementation through entry into the D2C market and the acquisition of all shares in the company operating ETRÉ TOKYO. - FY2020SoftenedAnnual report
「In the growth market of e-commerce, the Group continued promoting an omnichannel model, investing continuously in digitalisation and strengthening its own e-commerce business.」
There was no direct mention of the high-margin digital businesses, digital-native brands, or globalisation and external opening of the e-commerce platform outlined in the previous fiscal year; the description was narrowed to continued investment in digitalisation and strengthening the company's own e-commerce business. - FY2019First statedAnnual report
「We will work to create high-margin digital businesses distinct from our physical businesses. To this end, we will continue investing in digital technologies, including our e-commerce platform, launch digital-native brands, and pursue the globalisation of the e-commerce platform and its opening to other companies.」
Separate from strengthening existing e-commerce and digital marketing, explicitly identified high-margin digital businesses distinct from the physical business, digital-native brands and opening the e-commerce platform to external companies as new pillars.