Expanding brand awareness, customer visits and the customer base through advertising and sales promotions

「In the Services Division, the renewal of the mini-catalog included with clinic orders and continued growth in sales of medical scrubs sold exclusively by the company contributed to performance. For products aimed at the restaurant industry, we captured solid demand by strengthening segmented communications to coincide with rush demand ahead of price revisions.」

「As a key strategy for the current fiscal year, we clearly shifted our marketing target from individual demand to corporate demand, which offers greater continuity and profitability. Specifically, by optimizing advertising operations, we sought to limit the acquisition of low-value individual orders while focusing on acquiring new corporate customers likely to place large orders.」

「By optimizing advertising operations, we worked to limit the acquisition of low-value individual orders while focusing on acquiring new corporate customers likely to place large orders.」

「Against this backdrop, while seeking to continue sales growth and expand market share, we focused on improving the LTV of transacting customers through efficient operation of email newsletters and advertising. In the marketing division, in addition to developing new customers, we strengthened approaches to existing customers, worked to improve average order value and sought to expand sales of seasonal products such as winter clothing and fan-equipped workwear.」

「With the continued growth of sales and expansion of market share as our themes, we focused on increasing active users through active advertising management, providing a high-quality purchasing experience and building a fan base through branding. The marketing division promoted repeat purchases by improving the purchasing experience on the site and directing customers to the site through email newsletters, while seeking to acquire new customers through sales initiatives centered on strategic products, including high-back items, a new product in the fan-equipped workwear line.」

「With the continued growth of sales and expansion of market share as our themes, we focused on increasing active users through active advertising management, providing a high-quality purchasing experience and building a fan base through branding.」

「We sought to acquire new customers through active investment in online advertising ahead of the autumn and winter season, increase customer traffic to our sites through email newsletters to existing customers and other measures, and promote sales of fan-equipped workwear and other products using online customer service and similar tools.」

「As in the previous fiscal year, we sought to expand market share by increasing sales. We worked to acquire new customers through active investment in online advertising ahead of the autumn and winter seasons, increase customer traffic to our sites through email newsletters to existing customers and other measures, and promote sales of fan-equipped workwear and other products using online customer service and other services.」

「As in the previous fiscal year, we sought to expand market share by increasing sales. We worked to acquire new customers through active advertising investment in online advertising and new direct-mail catalogs, and to increase customer traffic to our sites through email newsletters to existing customers and other measures.」

「As in the previous fiscal year, we sought to expand market share by increasing sales. We worked to acquire new customers through active advertising investment in online advertising and new direct-mail catalogs, and to increase customer traffic to our sites through email newsletters to existing customers and other measures.」

「We sought to maximize the effectiveness of active promotional activities by improving coordination among campaign planning, new direct-mail catalogs and online advertising.」

「In the previous fiscal year, we reduced the number of direct-mail catalogs issued during the year due to the spread of COVID-19. In the current fiscal year, because the impact of the spread was limited, we did not adjust the number issued and worked to attract customers proactively.」

「Against this backdrop, we strengthened our marketing and sales divisions to expand market share by increasing sales. The marketing division sought to promote sales actively by improving coordination among inventory procurement for best-selling products, campaign planning, new direct-mail catalogs and online advertising.」

「Against this backdrop, in addition to sales initiatives responding to user needs, such as revising the EC site form to improve the processing-order rate and extending the acceptance hours for same-day shipping, we actively expanded inventories of best-selling products. We also adjusted the timing of catalog distribution, advertising exposure and target selection for catalogs and online advertising in line with infection trends, seeking to attract mail-order customers efficiently.」

「In the first half, we continued to seek efficient customer acquisition by controlling catalog distribution and online advertising exposure in response to the spread of infections. In the second half, we increased advertising volumes for the autumn and winter seasons in line with information on the lifting of the state of emergency.」

「As a result of switching to advertising centered on cost-effective campaigns through AI-based management of online advertising expenses, we improved operating efficiency and reduced advertising expenses.」

「Against this backdrop, we actively expanded inventories focused on best-selling products and worked to attract customers through measures including issuing new direct-mail catalogs and operating online advertising efficiently.」

「We continued customer acquisition through catalogs and online advertising, adjusting the timing of distribution and the volume of exposure in response to the spread of infections.」

「We controlled exposure through catalog distribution and online advertising to attract customers efficiently.」

「We responded flexibly to changes in self-restraint measures and their lifting in response to the spread of COVID-19, deploying catalog distribution and online advertising to attract customers efficiently.」

「We sought to attract customers to our mail-order business through active advertising, including catalog distribution.」

「We will raise awareness of the company through online advertising, search engine optimization and catalog distribution, while continuing to improve website usability to acquire new customers.」

「We continued to seek to attract customers to our mail-order business through active advertising, including catalog distribution, while also」

「We conducted active advertising campaigns, including catalog distribution, to attract customers.」

「Against this backdrop, we made more active use of the new headquarters’ inventory space to expand stocks of best-selling products, while also conducting active advertising, including catalog distribution, to attract customers.」

「With the aim of improving advertising efficiency, we conducted field tests of new methods in parallel with our existing advertising, while also」

「Against this backdrop, we sought to attract customers to our mail-order business through active advertising, including catalog distribution, while also」

「Against this backdrop, we sought to attract customers to our mail-order business through active advertising, including catalog distribution, while also」

「We sought to attract customers to our mail-order business through active advertising, including catalog distribution.」

「Alongside improving the effectiveness of paid search advertising, we worked to acquire new customers, including people who do not normally shop online, by actively using direct-mail promotions such as catalogs.」

「We conducted active advertising campaigns, including catalog distribution.」

「We sought to increase customer visits through active advertising, including catalog distribution.」