Converting new customers into repeat users and encouraging continued use by existing customers
First written in FY2017-Q2. 10 of 19 entries say "Advanced", first in FY2017. Latest entry: 2026-08-06.
5 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Customer success: Through post-order follow-up and support for implementing the uniform-management app “Unineku®,” we will promote customer retention and repeat purchases and maximize LTV, or customer lifetime value.」
The company specifically identifies post-order follow-up and implementation support for the uniform-management app “Unineku®” as measures to promote customer retention and continued use, with the objective further defined as maximizing LTV. - FY2025-H1AdvancedAnnual report
「While strengthening our approach to existing customers, we worked to improve average order value and」
The company is pursuing customer-retention and continued-use measures more explicitly by strengthening approaches to existing customers and seeking to improve average order value and customer LTV. - FY2024-Q1AdvancedAnnual report
「The marketing division promoted repeat purchases by drawing customers to its websites through email newsletters and developing strategic products.」
The company has progressed to explicitly promoting repeat purchases by combining email newsletters to existing customers with the development of strategic products. - FY2023RestatedAnnual report
「By providing timely and appropriate follow-up services tailored to customer attributes, we will seek to improve customer retention and profitability.」
The company continues to indicate a policy of improving customer retention through follow-up services tailored to customer attributes. - FY2023-Q3RestatedAnnual report
「Increasing customer traffic to our websites through email newsletters and other measures targeting existing customers」
Measures to promote continued website use through email newsletters and other initiatives targeting existing customers continue to be described. - FY2023-Q2RestatedAnnual report
「We sought to increase customer traffic to our websites through email newsletters and other measures targeting existing customers.」
The company continues to promote ongoing website use and sales through email newsletters and other measures targeting existing customers. - FY2023-Q1RestatedAnnual report
「We sought to increase customer traffic to our websites through email newsletters and other measures targeting existing customers.」
The company continues to promote ongoing website use and sales through email newsletters to existing customers. - FY2022AdvancedAnnual report
「We promoted sales efficiently through email newsletters and other measures to customers acquired during the summer. As a result, workwear and cold-weather clothing performed well in the autumn and winter season, and sales in the division reached ¥3,566,121 thousand, up 32.7% year on year.」
The company continued promotional activities into the autumn and winter season through email newsletters and other measures targeting customers acquired in the summer, resulting in higher divisional sales. - FY2021RestatedAnnual report
「By providing timely and appropriate follow-up services tailored to customer attributes, we will seek to improve customer retention and profitability.」
The company reiterates its policy of improving customer retention and profitability through follow-up services tailored to customer attributes. - FY2021-Q3AdvancedAnnual report
「We responded to urgent delivery requests by offering holiday shipping limited to summer products such as air-conditioned clothing. We also focused on following up with customers who requested catalogs or samples and with existing customers, and sought to acquire high-value orders efficiently.」
The company describes specific customer-service measures focused on customers requesting catalogs or samples and existing customers, with the aim of efficiently acquiring high-value orders. - FY2020RestatedAnnual report
「By providing timely and appropriate follow-up services tailored to customer attributes, we will seek to improve customer retention and profitability.」
The company reiterates its measure of improving customer retention and profitability through follow-up services tailored to customer attributes. - FY2020-Q2Cited as achievedAnnual report
「The new order-processing system released at the end of February has contributed to more efficient order processing and greater convenience for users purchasing through our e-commerce website.」
The company reports that, following the release of the new order-processing system, convenience for e-commerce purchases improved, demonstrating the effect of a measure supporting continued customer use. - FY2020-Q1AdvancedAnnual report
「We released a new order-processing system at the end of February, sought to improve the convenience of our e-commerce website and further raise service quality, and worked to improve the user experience.」
The release of the new order-processing system represents specific progress, with efforts to improve e-commerce convenience, service quality and the user experience. - FY2019RestatedAnnual report
「By providing timely and appropriate follow-up services tailored to customer attributes, we will seek to improve customer retention and profitability.」
The company reiterates its measure of improving customer retention and profitability through follow-up services tailored to customer attributes. - FY2018AdvancedAnnual report
「By providing timely and appropriate follow-up services tailored to customer attributes, we will seek to improve customer retention and profitability.」
The company identifies follow-up services tailored to customer attributes as a specific measure to improve customer retention, and also cites improved service quality as a factor behind the increase in repeat customers. - FY2017AdvancedAnnual report
「We also upgraded our telephone system to improve the measurability of service quality and further raise service standards.」
The company implemented the specific measure of upgrading its telephone system to improve the measurement of service quality and service standards. - FY2017-Q2First statedAnnual report
「Personnel expenses for maintaining and improving service quality and improving the usability of operating websites in order to retain new customers and encourage continued use by existing customers」
The company identifies maintaining and improving service quality, improving website usability and personnel expenses as measures to encourage customer retention and continued use.