Introduction of the SHEL'TTER PASS Loyalty Membership Service and User Database Marketing
First written in FY2018-Q3. 5 of 11 entries say "Restated". Latest entry: FY2025-Q1.
0 other companies' latest entry also says "Other".
- FY2025-Q1Added micro-influencer initiativesAnnual report
「Digital marketing initiatives: Established a framework for developing micro-influencers.」
The establishment of a framework for developing micro-influencers was added to digital marketing initiatives, including CRM and OMO. - FY2024RestatedAnnual report
「As part of our new retail strategy, we aim to improve business efficiency and customer convenience by strengthening CRM and OMO.」
The policy of improving customer convenience and operational efficiency through CRM and OMO continued to be reported. - FY2023RestatedAnnual report
「As part of our new retail strategy, we aim to improve business efficiency and customer convenience by strengthening CRM and OMO.」
The new retail policy of improving operational efficiency and customer convenience through CRM and OMO has continued. - FY2022AdvancedAnnual report
「E-commerce sales also rose to 110.6% of the previous year, as OMO initiatives using social media proved effective.」
Results showed stronger customer touchpoints using social media as part of CRM and OMO initiatives, while e-commerce sales reached 110.6% of the previous year. - FY2021AdvancedAnnual report
「As initiatives to strengthen customer touchpoints in line with the new normal during the COVID-19 pandemic, we are strengthening e-commerce touchpoints through various tools, including online customer service, and promoting initiatives to improve customer convenience.」
Membership and digital marketing initiatives were expanded to strengthen e-commerce touchpoints, including online customer service. - FY2020AdvancedAnnual report
「To date, our group has integrated the membership data for SHEL'TTER PASS with the membership data in our proprietary e-commerce system. Based on members' purchase and browsing information, we have distributed product recommendations tailored to customers' preferences, as well as coupons and other special offers.」
With SHEL'TTER PASS at the core, membership data has been integrated with our proprietary e-commerce system, and products and coupons have been distributed based on purchase and browsing information. From the second half of the fiscal year, we also began operating store inventory displays, automatic inventory integration, and in-store payment for e-commerce inventory. - FY2019-Q3RestatedAnnual report
「Containing advertising and promotional expenses through digital marketing」
Initiatives to use digital marketing to contain advertising and promotional expenses have continued. - FY2019-Q2RestatedAnnual report
「Containing advertising and promotional expenses through digital marketing」
The policy and initiatives to use digital marketing to contain advertising and promotional expenses have continued. - FY2019-Q1AdvancedAnnual report
「Initiatives including sales promotion using the SHEL'TTER PASS points membership app helped customer traffic at existing stores recover in March and April, and existing-store sales exceeded the same months of the previous year.」
The results of initiatives using SHEL'TTER PASS for sales promotion included a recovery in customer traffic at existing stores in March and April and existing-store sales exceeding the same months of the previous year. - FY2018RestatedAnnual report
「We newly introduced SHEL'TTER PASS, a membership points service that allows customers to earn and redeem miles on purchases both in stores and through e-commerce, and strengthened digital marketing using our smartphone app.」
The full-year results included the introduction of a membership service spanning stores and e-commerce, as well as stronger digital marketing through the smartphone app. - FY2018-Q3First statedAnnual report
「In October, we also introduced the SHEL'TTER PASS points membership service, which allows members to earn and redeem points both in stores and on our online store. We are steadily increasing the membership base that underpins user database marketing.」
Introduced a points membership service usable across our stores and online store, and began marketing based on membership data.