Global expansion into South America and Southeast Asia following North America
First written in FY2017. 6 of 12 entries say "Advanced", first in FY2023. Latest entry: 2026-04-16.
Baroque Japan Limited moved to the "Worse" side of this theme in 2018, 6 years before the typical company in this theme (2024).
The whole theme swung hardest in 2020: 8 of 59 companies on the "Worse" side.
6 other companies' latest entry also says "Reframed".
- FY2026-H1AdvancedAnnual report
「Following our investment, we will enhance the value of the investee company by supplying Japanese products through JD.com’s sales channels in China. Along with accelerating the growth of Japanese products with global appeal, we aim to support excellent Japanese manufacturing companies at risk of being lost through business succession and other developments, and promote the expansion of their overseas sales channels.」
In addition to the previous overseas expansion centered on brands, stores, and cross-border e-commerce, the company’s plans were made more concrete to expand overseas sales channels for Japanese products by using JD.com’s sales channels in China. - FY2025Added a plan to develop 15 brands not yet introduced in ChinaAnnual report
「We will accelerate the expansion in China of the 15 brands not yet introduced there.」
While shifting from expanding stores through the Chinese joint venture to collaboration through licensing and distributor models, the company stated a policy of expanding the 15 brands not yet introduced in China. - FY2024-Q1AdvancedAnnual report
「As part of strengthening our expansion in Asia, we are expanding ENFÖLD’s business in South Korea. Following the opening of the first store in September 2022, we opened the second store in Busan in March 2023 and the third store in Myeong-dong, Seoul, in May 2023.」
Following the first store in Seoul, South Korea, the second store opened in Busan in March 2023 and the third store opened in Myeong-dong, Seoul, in May of the same year, marking tangible progress in the expansion in Asia. - FY2023AdvancedAnnual report
「As part of strengthening our expansion in Asia, we opened a new ENFOLD store in Seoul, South Korea, in September 2022.」
The expansion in Asia took concrete form with the opening of a new ENFOLD store in Seoul, South Korea, in September 2022. - FY2022RaisedAnnual report
「We have also set overseas growth indicators of net annual growth of 20 stores in China and operations in 30 overseas countries.」
The previous qualitative policy of considering expansion into North America, South America, Southeast Asia, and other regions was expanded into a quantified target of operating in 30 overseas countries by the fiscal year ending February 2024. - FY2020SoftenedAnnual report
「ENFÖLD is also expanding its wholesale business overseas from Japan. Through this wholesale business, we will assess reception and reputation in each country, link this to specific store openings in Asia and other regions, and accelerate our global expansion.」
The focus shifted from the previous reference to South America, Southeast Asia, and other regions to assessing market reception through the overseas wholesale business and opening stores in Asia and other regions. - FY2018SoftenedAnnual report
「We will also pursue the development of new markets, particularly in Southeast Asia, using cross-border e-commerce and other channels.」
While the previous plan considered South America and Southeast Asia, the current plan narrowed its focus to market development through cross-border e-commerce centered on Southeast Asia, with no specific mention of South America. - FY2017First statedAnnual report
「In addition to North America, where we opened stores during the current fiscal year, we will pursue a global strategy aimed at expanding our business into South America, Southeast Asia, and other regions.」
For the first time, the company expressly stated a policy of expanding its geographic scope to include South America and Southeast Asia, in addition to China and North America.