Expanding Orders for Custom-Built Homes by Strengthening Advertising and Promotion
First written in FY2019-Q1. 8 of 15 entries say "Advanced", first in FY2019-Q2. Latest entry: 2026-05-28.
51 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「For customer acquisition, we actively used web advertising and pursued orders through various approaches, among other initiatives.」
The company is continuing multiple customer approaches, including web advertising, to expand custom-built home orders. However, demand did not grow during the period, and revenue and profit were below the previous year's results. - FY2023RestatedAnnual report
「We are working to expand orders by strengthening customer acquisition centered on housing exhibition centers and diversifying customer touchpoints through online consultations, search advertising, and other measures.」
Initiatives to expand custom-built home orders by combining exhibition centers, online consultations, search advertising, and other measures continued throughout the full year. - FY2022AdvancedAnnual report
「In the custom-built home business, we worked to expand orders by establishing a customer-acquisition structure centered on housing exhibition centers and improving our own ability to attract customers through stronger web marketing.」
The company is combining a customer-acquisition structure centered on housing exhibition centers with web marketing to improve its own customer-acquisition capabilities and expand orders. - FY2022-Q3RestatedAnnual report
「We are working to expand orders by strengthening customer acquisition centered on housing exhibition centers and diversifying customer touchpoints through online consultations, search advertising, and other measures.」
Initiatives to attract customers and expand custom-built home orders by combining housing exhibition centers, online consultations, and search advertising are continuing. - FY2021-Q3AdvancedAnnual report
「Since the spread of COVID-19 began, we quickly adopted initiatives to attract customers online and held online consultations, while actively pursuing sales using traditional offline media centered on magazines and leaflet distribution.」
To address the decline in exhibition-center visits following the spread of COVID-19, the company introduced online customer acquisition and consultations at an early stage, while combining them with traditional offline media. - FY2021-Q2AdvancedAnnual report
「In response to the decline in visitors to housing exhibition centers and the cancellation of events caused by the spread of COVID-19, we focused on customer acquisition activities, including online tours, consultations, and seminars, among other measures.」
In addition to existing digital advertising initiatives, the company is holding online tours, consultations, and seminars to attract customers and respond to declining exhibition-center attendance and event cancellations. - FY2020RestatedAnnual report
「Regarding advertising media, we established landing pages in addition to retargeting and search advertising, alongside the website revision. We will continue developing initiatives using IT.」
Initiatives to expand orders using website revisions, retargeting advertising, search advertising, and landing pages are continuing. - FY2020-Q3AdvancedAnnual report
「In addition to retargeting and search advertising conducted alongside the website revision, we established landing pages. We will continue developing initiatives using an IT-enabled, non-labor-intensive methodology.」
Advertising initiatives expanded to include retargeting advertising, search advertising, and the creation of landing pages, and the company intends to continue order-generation activities using an IT-enabled, non-labor-intensive model. - FY2020-Q2AdvancedAnnual report
「Measures including the use of the Musashi-Kosugi exhibition center, retargeting advertising, website revisions, and events for customers have produced results.」
Retargeting advertising is again specifically described in relation to advertising, which had not been directly mentioned in the previous full-year filing. - FY2019DroppedAnnual reportIn the performance discussion for custom-built homes in this full-year filing, the effects of the sales force and model homes are mentioned, but no direct reference to stronger advertising can be confirmed.
- FY2019-Q3AdvancedAnnual report
「In the custom-built home business, deliveries increased by 5 homes from the same quarter of the previous year, partly due to an increase in sales personnel, stronger advertising and promotion, and the effect of the permanent exhibition center opened in November 2017.」
Strengthening advertising, together with increasing the sales force and permanent model-home centers, continued as a measure to expand the custom-built home business, and handovers increased by 5 homes year on year. - FY2019-Q2AdvancedAnnual report
「In the custom-built housing business, the increase in sales personnel, stronger advertising and the effect of a permanent showroom opened in November 2017 lifted the number of properties ordered by 9 year on year to 37 and the number handed over by 4 to 27.」
Strengthening advertising, together with increasing the sales force and permanent model-home centers, continued as a means of expanding orders, with orders rising by 9 homes year on year to 37 homes. - FY2019-Q1First statedAnnual report
「With the increase in sales personnel, stronger advertising and the effect of a permanent showroom opened in November 2017, the number of properties ordered increased by 5 from the same period of the previous year to 19.」
Strengthening advertising was independently identified for the first time as a means of expanding orders for custom-built homes, and was described in connection with the result of 19 homes ordered.