Expanding the Customer Base and Increasing Awareness for Custom-Built Homes through the Musashi-Kosugi Model Home
First written in FY2018-Q3. 6 of 13 entries say "Advanced", first in FY2018. Latest entry: FY2026.
Forlife moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「The planned investment in the Magome Housing Gallery (Ota-ku, Tokyo) is ¥70 million, with work scheduled to begin in June 2026 and be completed in October 2026.」
The initiative has expanded from measures concerning the existing Musashi-Kosugi model home to a reduction in facilities at the Musashi-Kosugi Exhibition Center and a plan to establish the Magome Housing Gallery. - FY2025RestatedAnnual report
「Going forward, we intend to use model homes to uncover new needs and strengthen our proposal capabilities, leading to the creation of attractive homes.」
The policy of using model homes, including those at the Musashi-Kosugi Housing Exhibition Center, to strengthen customer contact and proposal capabilities in the custom-built home business has continued. - FY2023RestatedAnnual report
「In the custom-built home business, we are working to expand orders by diversifying customer contact points, including strengthening customer acquisition centered on housing exhibition centers, online consultations and the use of search advertising.」
Measures to attract customers and expand orders for custom-built homes combining housing exhibition centers, online consultations and search advertising have continued. - FY2022-Q3RestatedAnnual report
「In the custom-built housing business, the company is working to expand orders by strengthening its customer-acquisition structure based at housing showrooms, conducting online sales consultations and using search advertising to diversify customer touchpoints and capture rising demand for detached homes.」
Measures to expand orders for custom-built homes through diversified customer contact points, including customer acquisition centered on housing exhibition centers, online consultations and search advertising, have continued. - FY2022-Q1RestatedAnnual report
「Three-story homes in Tokyo drove overall orders,」
Three-story homes in Tokyo were described as driving orders for custom-built homes, reaffirming the focus on urban housing products. - FY2021AdvancedAnnual report
「To further expand the business, we have also worked to diversify customer contact points, including attracting customers directly through housing exhibition centers, and to further strengthen our internal supply chain.」
Use of the Musashi-Kosugi Exhibition Center and other facilities is being expanded from referral-based customer acquisition to diversified customer contact points, including direct customer acquisition, as a measure to expand the custom-built home business. - FY2020-Q2AdvancedAnnual report
「In addition to the successful deployment of new sales personnel hired last year and the year before, as in the subdivided housing business, measures including use of the Musashi-Kosugi Exhibition Center, retargeting advertising, website revisions and customer events have produced results.」
Use of the Musashi-Kosugi Exhibition Center, together with the successful deployment of sales personnel and promotional initiatives, was described as contributing to expanded orders for custom-built homes. Orders reached 47 homes. - FY2019RestatedAnnual report
「We also opened our model home at the Musashi-Kosugi Exhibition Center in November 2017, and this has contributed to raising corporate awareness.」
The Musashi-Kosugi model home was again described for the full year as having contributed to raising corporate awareness. - FY2019-Q3AdvancedAnnual report
「In the custom-built home business, deliveries increased by 5 homes from the same quarter of the previous year, partly due to an increase in sales personnel, stronger advertising and promotion, and the effect of the permanent exhibition center opened in November 2017.」
The effect of the permanent exhibition center opened in November 2017, together with stronger sales staffing and advertising and promotion, was described as contributing to the increase in deliveries of custom-built homes. - FY2019-Q2AdvancedAnnual report
「In the custom-built housing business, the increase in sales personnel, stronger advertising and the effect of a permanent showroom opened in November 2017 lifted the number of properties ordered by 9 year on year to 37 and the number handed over by 4 to 27.」
The impact of the permanent exhibition center was presented in connection with order and delivery performance for custom-built homes, with orders reaching 37 homes and deliveries 27 homes. - FY2019-Q1AdvancedAnnual report
「Partly due to the effect of the permanent exhibition center opened in November 2017, orders increased by 5 homes year on year to 19 homes.」
The impact of opening the permanent exhibition center was described in connection with the increase in orders for custom-built homes, which rose by 5 homes year on year to 19 homes. - FY2018AdvancedAnnual report
「By leveraging the model home opened at the exhibition center in November 2017, we will work to strengthen contact with customers and enhance corporate awareness and brand strength.」
The policy for using the model home opened in the previous filing, following capital investment, to strengthen customer contact, raise awareness and enhance brand strength has become more concrete. - FY2018-Q3First statedAnnual report
「To expand the customer base for the custom-built home business and raise corporate awareness, we opened our first model home in November 2017 at the Musashi-Kosugi Housing Exhibition Center in Kawasaki, Kanagawa Prefecture.」
The opening of the first model home at the Musashi-Kosugi Housing Exhibition Center in Kawasaki, Kanagawa Prefecture, to expand the customer base for the custom-built home business and raise corporate awareness, was disclosed for the first time.