Structural changes in motorcycle demand, customer touchpoints and the competitive landscape
First written in FY2017. 3 of 7 entries say "Restated". Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1ReframedAnnual report
「The motorcycle industry to which the group belongs is affected by various external factors, including environmental regulations, technological innovation, changes in social values, and fluctuations in economic conditions such as yen depreciation and rising interest rates. In addition, the business environment is becoming increasingly complex and fluid due to changes in population structure, diversifying consumer behavior, revisions to the moped licensing system, and the rapid development of AI and digital technologies.」
In addition to conventional changes in demand, competition and customer touchpoints, the company describes a more complex and fluid business environment shaped by environmental regulations, technological innovation, yen depreciation, interest rates, the moped licensing system, and AI and digital technologies. - FY2025-H1ReframedAnnual report
「Accordingly, more flexible responses are required in providing products and services.」
In addition to conventional changes in demand structure, the competitive environment and customer touchpoints, the company has identified increasingly complex customer needs, support for nearby stores and an emphasis on convenience as changes in the business environment. - FY2024-Q1RestatedAnnual report
「Interest in motorcycles has begun to settle as social and economic activity normalizes in the post-COVID period. Specifically, there has been a diversification of consumption away from motorcycles as consumers have more choices, and used motorcycle prices have stabilized as supplies of new motorcycles have recovered. In addition, spending on hobbies and discretionary interests is believed to have remained subdued as prices have risen.」
The company continues to disclose changes in the business environment, including the post-COVID stabilization of demand, diversified consumption, the stabilization of used motorcycle prices as new motorcycle supplies recover, and subdued discretionary spending due to higher prices. - FY2021ReframedAnnual report
「However, declining demand for motorcycles as commuter vehicles and the aging of riders have led motorcycle manufacturers' affiliated dealerships to reorganize their store networks and independent retailers to expand theirs. In addition to changes in effective approaches to customer segments accompanying the spread of smartphones and social media, the business environment surrounding the company is expected to change rapidly, amid continued uncertainty regarding the status of COVID-19 infections and consumer trends.」
In addition to conventional changes in demand structure, competition and customer touchpoints, the company has identified declining commuter demand and uncertainty regarding infection levels and consumer trends as changes in the business environment. - FY2020RestatedAnnual report
「Amid declining interest in motorcycles among young people and the aging of motorcycle users, motorcycle manufacturers are reorganizing their store networks and independent retailers are expanding theirs. In addition, the business environment surrounding the company is expected to change rapidly due to changes in effective approaches to customer segments accompanying the spread of smartphones and social media, population decline and continuing concerns about the prolonged spread of COVID-19.」
In addition to demand structure, competition, customer touchpoints and demographics, the company continues to identify the prolonged spread of COVID-19 as a factor behind changes in the business environment. - FY2019RestatedAnnual report
「However, amid declining interest in motorcycles among young people and the aging of motorcycle users, motorcycle manufacturers are reorganizing their store networks and independent retailers are expanding theirs. In addition, the business environment surrounding the company is expected to change rapidly due to changes in effective approaches to customer segments accompanying the spread of smartphones and social media, as well as changes in the social structure, including population decline, improved corporate performance and economic recovery and the resulting labor shortages.」
The company continues to identify changes in the social structure, including demand structure, the competitive environment, customer touchpoints and labor shortages, as challenges in the business environment. - FY2017First statedAnnual report
「Amid declining interest in motorcycles among young people and the aging of motorcycle users, motorcycle manufacturers are reorganizing their store networks and independent retailers are expanding theirs. In addition, the business environment surrounding the company is expected to change rapidly due to changes in effective approaches to customer segments accompanying the spread of smartphones and social media, as well as changes in the social structure, including labor shortages resulting from population decline, improved corporate performance and economic recovery.」
The company lists changes in demand structure, competition, approaches to customers, demographics and labor shortages as challenges distinct from the conventional market contraction.