Development and strengthening of sourcing channels without relying on advertising
First written in FY2023. 3 of 6 entries say "Restated". Latest entry: 2026-04-03.
3 other companies' latest entry also says "Restated".
- 2026-04-03RestatedEarnings
「In procurement, we increased marketing investment and worked to enhance brand presence and build the brand image through initiatives including refreshing the creative content of our television commercials.」
The company continues to pursue procurement growth through advertising and marketing investment. However, the temporary decline in the purchase conversion rate caused procurement unit volume to fall slightly below the same period of the previous year. - FY2025The decline was contained despite advertising restraint, but the pace of improvement slowedAnnual report
「As a result, the decline in procurement volume was contained to some extent, but improvement lost momentum from the second quarter onward and challenges remained.」
The company strengthened in-store and auction sourcing that do not rely on advertising, containing the decline in units sourced associated with advertising restraint, but the pace of improvement slowed. - FY2025-H1RestatedAnnual report
「We continue to strengthen in-store sourcing (customer drop-offs and trade-ins) and auction sourcing in order to offset the decline in units sourced associated with advertising restraint and secure inventory for retail sales.」
The company continues to strengthen in-store sourcing and auction sourcing as channels that do not rely on advertising. - FY2024RestatedAnnual report
「In addition to offsetting the decline in units sourced resulting from advertising restraint and securing inventory for retail sales, our efforts to strengthen in-store sourcing (customer drop-offs and trade-ins) and auction sourcing proved effective, and the number of units sourced through these channels increased.」
The company continues to strengthen in-store sourcing and auction sourcing as channels that do not rely on advertising, with the aim of increasing the number of units sourced through these channels. - FY2024-Q2AdvancedAnnual report
「To offset the decline in vehicles procured through advertising and secure inventory for retail sales, we worked to strengthen in-store procurement, including customer drop-offs and trade-ins, as well as auction procurement. The number of vehicles procured through these channels increased steadily.」
The development and strengthening of sourcing channels that do not rely on advertising have taken concrete form in stronger in-store sourcing (customer drop-offs and trade-ins) and auction sourcing, as well as an increase in units sourced. - FY2023First statedAnnual report
「We will also work to develop and strengthen sourcing channels that do not rely on advertising.」
The company has, for the first time, separately stated its policy of developing and strengthening sourcing channels other than advertising.