Announced details
More than 650,000 users in Japan and more than 4,300 businesses using the service (as of the end of August 2025)
The company is working to develop specific revenue models through coupons, advertising and user-facing services. No specific estimate of the impact on financial results was provided.
The company does not address Contract Value / Offering price.
Japan National Tourism Organization (JNTO)
Japan Tourism Agency
World Health Organization (WHO)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Mirairo ID Inbound Version (digital disability ID for international visitors), Mirairo ID, a disability identification service, Mirairo Coupon |
| Launch date | 29 September 2026 (actual) |
| Applicable area | Use of disability discounts and other benefits, Identity verification, Food service, Retail, Transportation, Tourism and Leisure |
| Usage history | More than 650,000 users in Japan and more than 4,300 businesses using the service (as of the end of August 2025) |
| Impact on Business Performance | The company is working to develop specific revenue models through coupons, advertising and user-facing services. No specific estimate of the impact on financial results was provided. |
| Source | Japan National Tourism Organization (JNTO), Japan Tourism Agency, World Health Organization (WHO) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The service was launched to improve the difficulty faced by international visitors with disabilities in Japan in finding information about available services and discounts, and to create new customer touchpoints with businesses in Japan. The company also cited an increase in inquiries following the adoption of Mirairo ID at the Osaka-Kansai Expo as background.