Announced details
Product packaging, checking product information for people with visual impairments, and the use of text-to-speech apps and magnifiers
Mirairo provided Lotte with the “Mirairo Research” solution and supported the research.
Shinjuku-ku, Tokyo; Representative Director, President and Executive Officer: Nakajima Hideki (中島英樹). Other details: Not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Research into information publicly released by Lotte (as of 26 May 2026)
According to Lotte
| Item | Details |
|---|---|
| Names of Products / Services Covered | ミライロ・リサーチ (Mirairo’s research and survey service), ココヨム (a grooved packaging guidance system) |
| Counterparty | Lotte Co., Ltd. |
| Counterparty overview | Shinjuku-ku, Tokyo; Representative Director, President and Executive Officer: Nakajima Hideki (中島英樹). Other details: Not disclosed. |
| Relationship with the Company | Mirairo provided Lotte with the “Mirairo Research” solution and supported the research. |
| Launch date | Scheduled for sequential launches from September 2026 (planned) |
| Applicable area | Product packaging, checking product information for people with visual impairments, and the use of text-to-speech apps and magnifiers |
| Source | Research into information publicly released by Lotte (as of 26 May 2026) |
| Basis of research | According to Lotte |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address the difficulty faced by people with visual impairments in locating information they want to know on product packaging and determining where to point the camera of a text-to-speech app.