Strengthening Customer Relationships (Enhancing CRM)
First written in FY2021. 6 of 11 entries say "Advanced", first in FY2022. Latest entry: FY2027-H1.
0 other companies' latest entry also says "Reframed".
- FY2027-H1ReframedAnnual report
「Under the medium-term management plan “VISION2028” covering the fiscal years ending February 2027 through February 2029, the Company has identified deepening its OMO platform (Note 1), strengthening CRM (Note 2), expanding into adjacent business areas, and expanding its market area by strengthening collaboration with strategic partners as its key strategies.」
CRM enhancement was carried forward from the key strategies of VISION2025 to those of VISION2028 and linked with deepening the OMO platform and developing an integrated platform through interconnecting the services. - FY2025AdvancedAnnual report
「“Strengthening Relationships with Customers (Strengthening CRM (Note))” We will promote the development of a community in which we become a partner in each customer’s cycling life and share their appreciation of the social value and potential of bicycles. Specifically, we will seek to build lasting relationships by enhancing push notifications and content distribution linked to the official Asahi app. We will also encourage Cycle Mate members to join the official app and build better relationships with more customers by revising Cycle Mate and enhancing app-linked services. In addition, through enhancements to “Chiririn,” a comprehensive cycling information website that proposes ways to enjoy cycling, we will strive to provide a range of value related to products, activities and occasions.」
The company identifies push notifications from the official app, integration with Cycle Mate and enhancement of the “Chiririn” information website as specific measures to strengthen CRM. - FY2025-H1AdvancedAnnual report
「First, under “strengthening relationships with customers (CRM enhancement),” in addition to communicating regular inspection reminders and special offers through the official Asahi app, the company promoted the conversion of Cycle Mate subscribers into app members and strengthened marketing initiatives using customers’ behavioral history data, increasing the number of responses to its communications.」
The company strengthened communications on inspections and special offers through its official app, converted Cycle Mate subscribers into registered members, and enhanced marketing using behavioral history, resulting in more responses to its communications. - FY2024-Q3AdvancedAnnual report
「We were able to increase e-commerce sales by strengthening the infrastructure for the “Order Online, Pick Up In Store” service, securing popular products, setting competitive selling prices and efficiently managing web advertising.」
Regarding CRM and strengthening customer touchpoints, the Company implemented online ordering and in-store pickup, secured products, set prices and operated web advertising, and explains that these measures increased e-commerce sales. - FY2023AdvancedAnnual report
「As specific initiatives, in the areas of “Digital/IT” and “Logistics,” the company advanced the project to introduce a new core system, developed and designed a long-term logistics infrastructure plan in addition to upgrading its existing logistics facilities, and promoted the introduction of a warehouse management system.」
The Company advanced a project to introduce a new core business system as part of the digital and IT infrastructure supporting stronger CRM. - FY2022AdvancedAnnual report
「In response to the substantial increase in customers registering for the Cycle Base Asahi app, we strengthened the provision of information on coupons, events and post-purchase inspection notifications to deepen our relationships with customers further.」
Following a substantial increase in app registrations, the company strengthened communications on coupons, events and inspection reminders as specific measures to reinforce CRM. - FY2021First statedAnnual report
「As an immediate issue to address, the company will strengthen the 3 growth platforms of Digital and IT, logistics, and branding, which underpin the steady implementation of the customer relationship strengthening (CRM enhancement) strategy, one of the 4 priority strategies under the medium-term management plan Asahi VISION 2025.」
The company has organized its previous initiatives relating to customer service and omnichannel operations under the priority strategy of strengthening CRM in its medium-term management plan, “Asahi VISION 2025.”