Business expansion

「Under the medium-term management plan “VISION2028” covering the fiscal years ending February 2027 through February 2029, the Company has identified deepening its OMO platform (Note 1), strengthening CRM (Note 2), expanding into adjacent business areas, and expanding its market area by strengthening collaboration with strategic partners as its key strategies.」

「Demand for reused products is rising as consumers have become more cost-conscious due to higher prices. In the reuse business, we expanded the West Japan Support Center and promoted greater efficiency in the processing of products, including bicycle maintenance, servicing and cleaning. We will continue to seek to make effective use of resources and contribute to a circular economy.」

「“Expansion of business domains” To revitalize the bicycle industry as a whole and build relationships within it, we will expand our wholesale business and our business-to-business sales operations for companies and organizations. In the wholesale business, as the bicycle industry’s largest SPA company, we will make maximum use of our logistics network, one of our strengths, to deliver high-quality, safe Asahi-brand products to bicycle retailers nationwide.」

「Under “Expansion of business domains,” demand for reused products in the bicycle industry has been increasing as rising prices have encouraged consumers to economise. To expand its reuse business, the Company began handling city bicycles (standard bicycles) in June, expanded the number of stores purchasing products to secure sufficient merchandise, improved the efficiency of processing products after purchase, and strengthened advertising to raise awareness through advertisements and in-store promotions. It further strengthened its integrated system covering purchasing, product processing and resale.」

「As an immediate issue to address, we will continue strengthening the three growth platforms that underpin the steady execution of the four priority strategies under the medium-term management plan “あさひVISION2025”: “strengthening relationships with customers (enhancing CRM),” “revitalizing existing stores,” “developing new store formats,” and “expanding business areas.” The three growth platforms are “digital and IT,” “logistics,” and “branding.”」

「As an immediate priority, the company will strengthen the three growth platforms of digital and IT, logistics, and branding, which underpin the steady pursuit of the "Expansion of Business Domains" priority strategy among the 4 priority strategies in the medium-term management plan, Asahi VISION 2025.」