Establishing an Internet Sales Division and Preparing for Reduced Consumption Tax Rates
First written in FY2019. 7 of 9 entries say "Advanced", first in FY2020. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「As another new initiative, we established a cake reservation website. Customers can now place orders online in advance, reducing the burden at the time of reservation and improving the efficiency of store operations.」
Existing EC and merchandising initiatives have been expanded to include advance online cake reservations and greater efficiency in store operations. - FY2023-Q2RaisedAnnual report
「In the food merchandising business, we will continue working to expand sales channels not only for BtoC products but also for BtoB products.」
Regarding sales-channel expansion in the food merchandising business, the company indicated a policy of expanding its scope from the existing BtoC products to BtoB products as well. - FY2022AdvancedAnnual report
「Revenue from the merchandising and EC business was ¥190 million, or 160.2% of the previous fiscal year.」
Revenue from the merchandising and EC business was ¥190 million, representing 160.2% of the previous fiscal year, indicating progress in a growth area. - FY2022-Q3AdvancedAnnual report
「現在は物販用商品の開発を加速し、レトルトタイプのハヤシライスソースや電子レンジ対応冷凍スパゲッティの販売を開始しております。」
The merchandising and EC business began selling retort-packaged Hayashi rice sauce and frozen spaghetti suitable for microwave heating. - FY2022-Q2AdvancedAnnual report
「In EC sales, Tsubakiya Coffee’s “Chestnut Mont Blanc” and “Two-Cheesecake Set” were prominently featured on a gourmet mail-order website, driving an increase in unit sales of frozen cakes.」
The company states that unit sales of frozen cakes increased following the listing of its products. - FY2022-Q1AdvancedAnnual report
「From 1 June, as part of the Tsubakiya Coffee 25th-anniversary campaign, we began selling Tsubakiya Coffee Beef Curry, a retort-pouch product, in stores and through our own e-commerce site, the Tsubakiya Coffee online shop. In addition to its long 2-year shelf life, the product allows customers to enjoy authentic Tsubakiya curry at home, and sales have continued at more than 10,000 servings per month.」
In the Internet sales business, the company began selling new products through its own EC channel and has continued to achieve monthly sales of more than 10,000 servings. - FY2021-Q3AdvancedAnnual report
「We established a new “Merchandising and EC Business Promotion Group” and are strengthening BtoC products and their promotion.」
The company has expanded its existing Internet sales initiatives by establishing a Merchandising and EC Business Promotion Group and strengthening and promoting BtoC products. - FY2020AdvancedAnnual report
「Although sales from outside the premises declined due to the spread of coronavirus infections, online-shop sales and direct sales at cake factories have continued to grow, providing encouraging signs for future retail expansion.」
The company states that, even as sales from outside the premises declined, the online shop and factory-direct sales grew and provided a basis for expanding retail operations. - FY2019First statedAnnual report
「For factory-direct Internet sales, we will establish a new division and put in place an organizational structure in anticipation of the reduced consumption tax rate beginning in October this year, while also working to develop products other than eat-in offerings and expand sales channels.」
The company presented the establishment of a new division to strengthen EC and the development of an organizational structure in anticipation of the reduced consumption tax rate scheduled to begin in October as new initiatives.