Full-scale development of e-commerce in the food business
First written in FY2018-Q1. 3 of 5 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2023.
The whole theme swung hardest in 2022: 1 of 6 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「The food business sought to recover its performance while responding to the respective business environments, including by using social media and e-commerce sites for advertising and promotion to expand sales following the COVID-19 pandemic.」
The company used social media and e-commerce sites for advertising and promotion as measures to expand sales. - FY2020AdvancedAnnual report
「Online sales grew as a result of efforts to strengthen social media marketing during the fiscal year.」
The company reported specific progress in its direct-to-consumer initiatives in the food business, with online sales growing as a result of stronger social media marketing. - FY2018-Q3RestatedAnnual report
「In September, the company announced 4 pasta sauces as new products under the Volcano Select Series targeting women and began online sales, among other efforts to develop new products, but sales of existing products declined.」
The company reiterated its direct-to-consumer and new product initiatives in the food business, including the September announcement of new products and the launch of online sales, while sales of existing products declined. - FY2018-Q2AdvancedAnnual report
「In September, the company announced 4 pasta sauces under the Volcano Select Series, a new product line targeting women, and began online sales, but sales of existing products struggled.」
The company reported specific progress in the direct-to-consumer business, which had been stepped up in June 2017, including the announcement of new products in September and the launch of online sales. - FY2018-Q1First statedAnnual report
「Sales of specialty thick noodles and retort products, as well as the direct-to-consumer business launched in earnest in June 2017, remained steady.」
The company newly stated that it had begun full-scale development of direct-to-consumer sales in June 2017 as a sales channel for the food business.