Review of Advertising Strategy and Early Return to Profitability
First written in FY2017-Q1. 5 of 10 entries say "Restated". Latest entry: FY2019-Q3.
No other company in this theme has enough history to compare yet.
- FY2019-Q3RestatedAnnual report
「In the water business, which is primarily engaged in the sale of hydrogen water, we restrained advertising-related expenses and focused on securing recurring customers amid the impact of negative reporting on hydrogen water in general.」
The company has continued measures focused on changing its advertising strategy, controlling expenses and securing regular customers. - FY2019-Q2RestatedAnnual report
「In the water business, which is primarily engaged in the sale of hydrogen water, we restrained advertising-related expenses and focused on securing recurring customers amid the impact of negative reporting on hydrogen water in general.」
The company has continued measures focused on changing its advertising strategy, controlling expenses and securing regular customers. - FY2019-Q1ReframedAnnual report
「Amid the impact of negative reporting on hydrogen water in general, we restrained advertising-related expenses and focused on securing recurring customers.」
The focus of the measures described has shifted from changing the existing advertising strategy and exploring effective advertising methods to controlling advertising and promotional expenses and securing regular customers. - FY2018RestatedAnnual report
「The company changed its advertising strategy from the previous consolidated fiscal year and has been exploring more effective advertising methods, but」
The company has continued to change its advertising strategy from the previous fiscal year and explore more effective advertising methods. - FY2018-Q3RestatedAnnual report
「In the water business, which is centered on sales of hydrogen water, the company changed its advertising strategy from the previous consolidated fiscal year and has been exploring more effective advertising methods, but」
The company has continued to change its advertising strategy from the previous consolidated fiscal year and explore more effective advertising methods. - FY2018-Q2RestatedAnnual report
「In the water business, which is centered on sales of hydrogen water, the company changed its advertising strategy from the previous consolidated fiscal year and has been exploring more effective advertising methods, but」
The company has continued to change its advertising strategy from the previous consolidated fiscal year and explore more effective advertising methods. - FY2017AdvancedAnnual report
「As a result, following a substantial revision of the advertising strategy and other measures from the second-quarter consolidated accounting period onward, the company recorded operating profit of ¥73.212 million, but this was insufficient to cover the operating loss in the first-quarter consolidated accounting period.」
After revising the advertising strategy, the company recorded operating profit of ¥73.212 million from the second quarter onward. It has not yet achieved profitability for the full year. - FY2017-Q3AdvancedAnnual report
「As a result, following a substantial revision of the advertising strategy and other measures in the second-quarter consolidated accounting period and the current third-quarter consolidated accounting period, the company recorded operating profit of ¥47.935 million.」
After substantially revising the advertising strategy and other measures, the company secured operating profit of ¥47.935 million in the second and third quarters. - FY2017-Q2AdvancedAnnual report
「In response, during the second quarter of the current consolidated accounting period, we substantially reviewed our advertising strategy and other measures, resulting in a profit of ¥31.803 million.」
After substantially revising the advertising strategy and other measures, the company secured an operating profit of ¥31.803 million in the second-quarter accounting period alone. - FY2017-Q1First statedAnnual report
「From the second quarter of the current consolidated accounting period onward, we will substantially review our advertising strategy and other measures, aiming for an early return to profitability.」
The Company set a target of substantially reviewing its advertising strategy from the second quarter onward and returning to profitability.