Intensifying Competition in the OTA, Promotional Marketing and Glamping Markets
First written in FY2025. 1 of 3 entries say "Restated". Latest entry: FY2026.
Booking Resort moved to the "Worse" side of this theme in 2026, 3 years after the typical company in this theme (2023).
The whole theme swung hardest in 2026: 31 of 91 companies on the "Worse" side.
27 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「Competition among facilities has intensified as the market has expanded, and further selection and polarization within the market are expected based on differences in quality and customer-acquisition capabilities.」
In addition to intensifying competition, the company now explicitly refers to selection and polarization within the market, making the severity of the competitive environment more concrete. - FY2026-H1RestatedAnnual report
「During the interim accounting period, there were no significant changes in the occurrence of the major risks that management recognizes could materially affect the company’s financial position, financial performance, and cash flows, or in the matters described as “Business Risks” in the annual securities report for the previous fiscal year.」
The company has made a comprehensive statement that there were no material changes concerning the risk of intensifying competition. - FY2025First statedAnnual report
「Because this business area is a growth market, further new entrants are expected and competition may intensify.」
The company identifies its integrated services, performance-based pricing with no upfront costs and operating expertise as differentiators.