Komori
Management planning324ABooking Resort Co.,Ltd.Information and Communications, Services and Others

Business Plan and Growth Potential

Updated the performance of existing businesses and the 2025–2030 growth roadmap, and set out a policy targeting ¥5 billion in revenue. Added and organized targets for revenue, membership and listed facilities in new areas including facility redevelopment and resale, pet tourism and inbound travel.

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Items stated in the management plan

Annual update
Growth and Actions Targeting a ¥30 Billion Market Capitalization and ¥5 Billion in RevenuePlan period Development phase: 2025–2028; acceleration phase: 2029–2030
Publication date July 2026
Net Sales-7.7%
基準 2,200Target2,030millions (actual and forecast); ¥ billions (target)

Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.

Operating profitFY ended April 2026 actual: ¥509 million / FY ending April 2027 forecast: ¥508 million → Not disclosed
Operating profit marginFY ended April 2026 actual: 29.6% / FY ending April 2027 forecast: 23.1% → Not disclosed
Net income for the current fiscal yearFY ended April 2026 actual: ¥370 million / FY ending April 2027 forecast: ¥375 million → Not disclosed
Only the target level is shown because the current level for comparison was not provided.
What happened to the previous planFull-year plan for FY ended April 2026: revenue of ¥1,663 million, operating profit of ¥553 million and net income of ¥355 million → Full-year results for FY ended April 2026: revenue of ¥1,719 million, operating profit of ¥509 million and net income of ¥370 million0.0%Calculated from the two disclosed figures
Investment amount by sectorField Facility revitalization and resale business / Amount Acquisition and development costs (estimated): ¥180 million
Key initiatives
01Aim to achieve top-of-mind awareness in the pet tourism customer acquisition platform market.
02Build relationships with users by holding live events.
03Increase options for dog owners and revitalize the business by rebranding facilities as pet-friendly accommodations.
04Promote welfare services for pet owners in cooperation with corporate employee benefits programs.
05Conduct focused promotions mainly in Southeast Asian areas with high demand for travel to Japan, particularly Hong Kong and Taiwan.
06Achieve a substantial increase in transaction value through SEO, social media influencers and casting strategies.
07Focus on acquiring members among visitors to Japan through directly operated facilities.
08Focus on acquiring bookings by designating areas within 1 hour of the Golden Route and each international airport as priority areas.
09Build relationships with overseas travel agencies by partnering with DMC service providers specializing in visitors to Japan.
10Consider capturing demand for high-value medical tourism.
Plan assumptionsThe FY ending April 2027 forecast was prepared based on improved performance in the customer acquisition support business and the completion of the resale of 1 facility redevelopment and resale project., Because visitors to Japan travel regardless of the day of the week, there is no overlap in inventory with domestic travelers.
Segment targetSegment Inbound travel platform business / Period Fiscal year ending April 2028 / Sales Target Annual transaction value: ¥2 billion / Profit Target Not disclosed, Segment Facility revitalization and resale business / Period Not disclosed / Sales Target Annual revenue per facility: ¥90 million / Profit Target Gain on sale (Company revenue): ¥30 million
Non-financial targetsIndicator Pet tourism membership / Target value 500,000 people / Timing Not disclosed, Indicator Membership across various social media platforms / Target value 500,000 people / Timing Not disclosed, Indicator Facilities listed for pet tourism / Target value 300 facilities / Timing Not disclosed, Indicator Annual inbound travel bookings / Target value 25,000 bookings / Timing Fiscal year ending April 2028, Indicator Redevelopment and resale transactions / Target value 3 transactions; 5 transactions / Timing Through FY ending April 2028; FY ending April 2029 through FY ending April 2031
Size of the Target MarketMarket Glamping market (addressable market) / Scale ¥100 billion / Source Japan Glamping Association, “Expansion of the Glamping Market through the Subsidy Program for Business Restructuring”, Market Ryokan and hotel market / Scale ¥5.5 trillion / Source Teikoku Databank, “Trend Survey of the Ryokan and Hotel Industry”, Market Domestic travel spending / Scale ¥22 trillion / Source Japan Tourism Agency, “Basic Plan for the Promotion of a Tourism-Oriented Nation”, Market Total pet-related market / Scale ¥2,027.9 billion in 2027, up 2.7% year on year / Source Yano Research Institute, “Trends and Forecasts for the Total Pet-Related Market”, Market Spending by international visitors to Japan / Scale ¥9,454.9 billion in 2025, up 16.4% year on year / Source Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, “Survey of Inbound Consumption Trends”
Risks identified by the company
Trends in the glamping market
Tightening legal regulations on the glamping business
Licensing and Approvals
Major shareholder group
Items stated in the management plan
ItemDetails
Plan nameGrowth and Actions Targeting a ¥30 Billion Market Capitalization and ¥5 Billion in Revenue
Plan periodDevelopment phase: 2025–2028; acceleration phase: 2029–2030
Progress against the planAnnual update
Sales TargetFY ended April 2026 actual: ¥1,719 million / FY ending April 2027 forecast: ¥2,200 million → 2030 target: ¥5 billion
Operating profit targetFY ended April 2026 actual: ¥509 million / FY ending April 2027 forecast: ¥508 million → Not disclosed
Operating profit margin targetFY ended April 2026 actual: 29.6% / FY ending April 2027 forecast: 23.1% → Not disclosed
Net income targetFY ended April 2026 actual: ¥370 million / FY ending April 2027 forecast: ¥375 million → Not disclosed
Investment amount by sectorField Facility revitalization and resale business / Amount Acquisition and development costs (estimated): ¥180 million
Segment targetSegment Inbound travel platform business / Period Fiscal year ending April 2028 / Sales Target Annual transaction value: ¥2 billion / Profit Target Not disclosed, Segment Facility revitalization and resale business / Period Not disclosed / Sales Target Annual revenue per facility: ¥90 million / Profit Target Gain on sale (Company revenue): ¥30 million
Non-financial targetsIndicator Pet tourism membership / Target value 500,000 people / Timing Not disclosed, Indicator Membership across various social media platforms / Target value 500,000 people / Timing Not disclosed, Indicator Facilities listed for pet tourism / Target value 300 facilities / Timing Not disclosed, Indicator Annual inbound travel bookings / Target value 25,000 bookings / Timing Fiscal year ending April 2028, Indicator Redevelopment and resale transactions / Target value 3 transactions; 5 transactions / Timing Through FY ending April 2028; FY ending April 2029 through FY ending April 2031
Plan assumptionsThe FY ending April 2027 forecast was prepared based on improved performance in the customer acquisition support business and the completion of the resale of 1 facility redevelopment and resale project., Because visitors to Japan travel regardless of the day of the week, there is no overlap in inventory with domestic travelers.
Key initiativesAim to achieve top-of-mind awareness in the pet tourism customer acquisition platform market., Build relationships with users by holding live events., Increase options for dog owners and revitalize the business by rebranding facilities as pet-friendly accommodations., Promote welfare services for pet owners in cooperation with corporate employee benefits programs., Conduct focused promotions mainly in Southeast Asian areas with high demand for travel to Japan, particularly Hong Kong and Taiwan., Achieve a substantial increase in transaction value through SEO, social media influencers and casting strategies., Focus on acquiring members among visitors to Japan through directly operated facilities., Focus on acquiring bookings by designating areas within 1 hour of the Golden Route and each international airport as priority areas., Build relationships with overseas travel agencies by partnering with DMC service providers specializing in visitors to Japan., Consider capturing demand for high-value medical tourism.
Results under the previous planFull-year plan for FY ended April 2026: revenue of ¥1,663 million, operating profit of ¥553 million and net income of ¥355 million → Full-year results for FY ended April 2026: revenue of ¥1,719 million, operating profit of ¥509 million and net income of ¥370 million
Size of the Target MarketMarket Glamping market (addressable market) / Scale ¥100 billion / Source Japan Glamping Association, “Expansion of the Glamping Market through the Subsidy Program for Business Restructuring”, Market Ryokan and hotel market / Scale ¥5.5 trillion / Source Teikoku Databank, “Trend Survey of the Ryokan and Hotel Industry”, Market Domestic travel spending / Scale ¥22 trillion / Source Japan Tourism Agency, “Basic Plan for the Promotion of a Tourism-Oriented Nation”, Market Total pet-related market / Scale ¥2,027.9 billion in 2027, up 2.7% year on year / Source Yano Research Institute, “Trends and Forecasts for the Total Pet-Related Market”, Market Spending by international visitors to Japan / Scale ¥9,454.9 billion in 2025, up 16.4% year on year / Source Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, “Survey of Inbound Consumption Trends”
Risks identifiedTrends in the glamping market, Tightening legal regulations on the glamping business, Licensing and Approvals, Major shareholder group
Publication dateJuly 2026
Items this document does not state (9)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planReason for revision or withdrawalDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To position the listing on the Growth Market as a second founding and expand the business segments around the accommodation business. The Company also aims to achieve a substantial increase in revenue and higher revenue and profit by expanding existing businesses and adding new services and businesses.

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Business Plan and Growth Potential | Booking Resort Co.,Ltd. (324A) timely disclosure | Komori