Concentration of management resources on the single-format "Torikizoku" business
First written in FY2016. 4 of 8 entries say "Reframed", first in FY2021. Latest entry: 2026-10-05.
No other company in this theme has enough history to compare yet.
- FY2026-H1ReframedAnnual report
「The company currently operates brands in different price categories by region under a multi-location, multi-brand strategy: Luxury, Premium and Casual. As Luxury brands, it operates "mozu" in South Korea and "松明（たいまつ）" in Japan. As Premium brands, it operates "zoku" in the United States and "焼とりの八兵衛" in Japan. Going forward, it will continue to expand its brand portfolio while appropriately assessing each region's market characteristics, brand recognition, store operating environment and consumer preferences in order to meet the needs of its locations.」
The policy has been developed from focusing on a limited range of main ingredients and brands into a multi-location, multi-brand strategy offering brands in different price categories by region. - FY2023ReframedAnnual report
「The group's basic policy is to operate by limiting the number of brands centered on chicken, its main ingredient. By concentrating capital, personnel and know-how on a focused range of ingredients, the group believes it can procure high-quality ingredients at lower prices and win customer support by clearly defining what it wants to sell.」
The policy has been reorganized from concentrating on a single brand to focusing on chicken as the main ingredient and operating multiple brands. - FY2021ReframedAnnual report
「The group's basic policy is to operate by limiting the number of brands for each format. By concentrating capital, personnel and know-how on a single brand, the group believes it can procure high-quality ingredients at lower prices and win customer support by clearly defining what it wants to sell.」
The policy has been reorganized from concentrating on the single 鳥貴族 format and brand to limiting the number of brands for each format. The text states that the company operates 2 brands, 鳥貴族 and TORIKI BURGER. - FY2017RestatedAnnual report
「The company's management policy is to develop a chain under the single 鳥貴族 format. Because it operates under a single format, it can actively pursue management efficiencies by concentrating capital, personnel and know-how and standardizing business operations, while」
The company has reaffirmed its basic policy of concentrating management resources on the single 鳥貴族 format and standardizing business operations. - FY2016First statedAnnual report
「The company's basic policy is to operate under a single format, 鳥貴族. By concentrating capital, personnel and know-how on 鳥貴族, the company believes it can procure high-quality ingredients at lower prices through economies of scale, while winning customer support by clearly defining what it wants to sell.」
The company explains its policy of concentrating capital, personnel and know-how on a single format, along with the resulting procurement cost and operational benefits.