Dependence on Customer Acceptance of a Single-Brand, ¥280 Fixed-Price Concept
First written in FY2016. 4 of 12 entries say "Restated". Latest entry: FY2026-H1.
Eternal Hospitality Group moved to the "Worse" side of this theme in 2021, 4 years before the typical company in this theme (2025).
The whole theme swung hardest in 2020: 3 of 11 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2026-H1MitigatedAnnual report
「In May 2025, the company revised prices against a backdrop of intermittent cost increases in order to continue providing products and services that customers find acceptable. As of now, there has been no significant decline in customer numbers, while average spend per customer has increased.」
The company states that there has been no significant decline in customer numbers as of now after the price revision and that average spend per customer increased, without indicating any adverse impact on customer acceptance of the price revision. - FY2023ReframedAnnual report
「The group currently operates stores under 3 brands, 鳥貴族, TORIKI BURGER and やきとり大吉. By focusing on chicken as its main ingredient and specializing as a dedicated restaurant, the group seeks to maintain profitability that is less susceptible to economic fluctuations by concentrating capital, personnel and know-how and standardizing business operations. However, there is no guarantee that these measures will continue to be accepted by customers,」
The scope of the customer acceptance risk has expanded from 2 brands, 鳥貴族 and TORIKI BURGER, to 3 brands including やきとり大吉. - FY2021ReframedAnnual report
「The group currently operates stores under 2 brands, 鳥貴族 and TORIKI BURGER. By limiting each format to a single brand and specializing as a dedicated restaurant, the group seeks to maintain profitability that is less susceptible to economic fluctuations by concentrating capital, personnel and know-how and standardizing business operations. However, there is no guarantee that these measures will continue to be accepted by customers,」
The scope of the customer acceptance risk has expanded from the single 鳥貴族 brand at a uniform price of ¥298 to a single-brand-per-format strategy involving 2 brands, 鳥貴族 and TORIKI BURGER. - FY2019Organizing the impact of the price revision as a full-year decline in customer numbers and store profitabilityAnnual report
「The number of customers declined and store profitability decreased, following factors including the price revision in October 2017, the first revision in 28 years, against a backdrop of rising costs such as labor expenses.」
The company describes the decline in customer numbers and store profitability following the price revision in October 2017 as results reflected in full-year business performance. - FY2019-Q3RestatedAnnual report
「The number of customers declined and store profitability decreased, following factors including the price revision in October 2017, the first revision in 28 years, against a backdrop of rising costs such as labor expenses.」
The company continues to state that customer numbers declined and store profitability decreased after the price revision in October 2017. - FY2019-Q2MaterialisedAnnual report
「The number of customers declined and store profitability decreased, following factors including the price revision in October 2017, the first revision in 28 years, against a backdrop of rising costs such as labor expenses.」
The company explicitly identifies the decline in customer numbers and store profitability after the price revision as actual results. - FY2018Decline in existing-store customer numbers after the price revisionAnnual report
「After the price revision in October 2017, particularly from December onward, the number of customers visiting existing stores remained below the year-earlier level.」
The company states that customer numbers at existing stores remained below the year-earlier level after the price revision to ¥298. It records this as an actual result overlapping with the customer acceptance risk, without concluding that the price revision alone was the cause. - FY2018-Q3RestatedAnnual report
「After comprehensively considering economic factors, including rising labor costs, the risk of higher procurement prices and the impact of revisions to the Liquor Tax Act, we revised the uniform price from ¥280 pre-tax to ¥298 pre-tax in October 2017. We will make every effort to continue earning customer support at the new uniform price.」
The company reiterates that the uniform price subject to customer acceptance is now ¥298 before tax and that it will seek customer support at the new price as well. - FY2018-Q2RestatedAnnual report
「After comprehensively considering economic factors, including rising labor costs, the risk of higher procurement prices and the impact of revisions to the Liquor Tax Act, we revised the uniform price from ¥280 pre-tax to ¥298 pre-tax in October of last year. We will make every effort to continue earning customer support at the new uniform price.」
The company reaffirms that the uniform price subject to customer acceptance is now ¥298 before tax and that it will seek customer support at the new price as well. - FY2018-Q1ReframedAnnual report
「From October, the uniform price was revised from ¥280 before tax to ¥298 before tax. The company will continue to make every effort to ensure that customers support the new uniform price.」
The uniform price subject to customer acceptance changed from ¥280 to ¥298. The company states its policy of seeking customer support for the new price as well. - FY2017RestatedAnnual report
「The company currently operates stores under a single format under the 鳥貴族 brand. It specializes in yakitori restaurants and seeks to maintain profitability that is less susceptible to economic fluctuations by concentrating capital, personnel and know-how and standardizing business operations. However, there is no guarantee that these measures will continue to be accepted by customers,」
The company reiterates the ongoing risk of dependence on customer acceptance of its single-brand, single-format and standardized operations. - FY2016First statedAnnual report
「The company currently operates stores under a single format under the 鳥貴族 brand. It specializes in yakitori restaurants and seeks to maintain profitability that is less susceptible to economic fluctuations by maintaining a uniform price of ¥280 before tax. However, there is no guarantee that these measures will continue to be accepted by customers, which could affect the company's financial condition or business performance.」
The company identifies as a risk the possibility that customers may not continue to accept its single-format, single-brand and uniform-price concept.