Expanding Product Selection by Adding New Brands
First written in FY2016. 10 of 21 entries say "Advanced", first in FY2018-Q3. Latest entry: 2026-10-13.
The whole theme swung hardest in 2020: 1 of 12 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2025More product numbers, while the number of brands remains unchangedAnnual report
「We carry approximately 11,000 product numbers across our women's and men's ranges. …Our lineup comprises approximately 140 brands in total. (As of the end of November 2025)」
As of the end of November 2025, the number of product numbers carried had increased to approximately 11,000 from approximately 9,300 disclosed previously. The number of brands remained flat at approximately 140, compared with approximately 140 previously. - FY2025More product numbers, fewer brandsAnnual report
「We carry approximately 9,300 product numbers across our women's and men's ranges. …Our lineup comprises approximately 140 brands in total. (As of the end of February 2025)」
The number of product numbers carried increased from approximately 8,700 and 144 brands disclosed previously to approximately 9,300 product numbers, while the number of brands declined to approximately 140. - FY2022RestatedAnnual report
「We believe that, in expanding the scale of our business while differentiating ourselves from competitors, it is important to develop new brands for distribution and strengthen our product lineup, reinforce our overseas business strategy, remove barriers to innerwear e-commerce, where customers cannot directly handle the products, further refine our in-house logistics, and establish an organizational structure capable of responding flexibly to risks in the e-commerce market.」
We have reaffirmed that developing new distributed brands and strengthening our product lineup are key challenges in differentiating ourselves from competitors and expanding the scale of our business. - FY2021RestatedAnnual report
「The Company aims to strengthen and expand its assortment by establishing new business relationships with imported brands, well-known domestic brands and brands attracting attention. It will also focus on niche categories such as baby and junior, plus sizes and products made from specialty materials, seeking to differentiate itself through one of Japan's largest assortments.」
We continue to pursue a policy of expanding our product lineup by developing relationships with new brands and focusing on niche categories. - FY2021-Q3RestatedAnnual report
「Under these operating conditions, and guided by our corporate philosophy, “A fulfilling innerwear life is wonderful!”, we continued working to strengthen our product lineup from the customer's perspective and acquire new customer segments」
We continue to position strengthening our product lineup from the customer's perspective and acquiring new customer segments as business initiatives. - FY2021-Q1RestatedAnnual report
「Under these operating conditions, and guided by our corporate philosophy, “A fulfilling innerwear life is wonderful!”, we continued working to strengthen our product lineup and acquire new customer segments」
We continue to position strengthening our product lineup and acquiring new customer segments as business initiatives. - FY2020AdvancedAnnual report
「We carry 13,291 product numbers across our women's and men's ranges. Our lineup comprises 171 brands in total, including domestic brands such as Wacoal and Triumph; overseas brands such as Calvin Klein, Emporio Armani and Mode Marie; our original brands blooming FLORA, COMUSE and ContRante; and OEM (collaboration) brands with Triumph and peek-a-boo. (As of the end of February 2020)」
As of the end of February 2020, the number of product numbers carried had reached 13,291. The number of brands had declined from the 179 brands disclosed previously to 171. - FY2020-Q3AdvancedAnnual report
「In September, we opened the 15th store, including stores in Japan and overseas, for the original lingerie brand LA VIE A DEUX (ラヴィアドゥ), and in October, the 16th store for the distributed brand Mode Marie (モードマリー), on ZOZOTOWN, one of Japan’s largest online fashion retailers」
We newly launched our original and distributed brands on ZOZOTOWN, concretely expanding our product lineup and brand portfolio. - FY2020-Q2AdvancedAnnual report
「In July, we announced the original premium brand MATOW (マトウ) and worked to strengthen our product lineup and acquire new customer segments.」
We announced the original brand MATOW and implemented specific product initiatives to strengthen the lineup and acquire new customer segments. - FY2019AdvancedAnnual report
「The Company carries a total of 12,298 product numbers across its women's and men's lines. Its lineup comprises 179 brands in total. (As of the end of February 2019)」
As of the end of February 2019, the assortment comprised 12,298 product numbers and 179 brands, up from approximately 12,000 product numbers and 166 brands in the previous disclosure. - FY2019-Q3RestatedAnnual report
「Expanding product items that meet customer needs and」
The Company continues to expand its range of products to meet customer needs. - FY2019-Q1RestatedAnnual report
「To differentiate itself from other websites, the Company continues to focus on adding new brands and expanding its assortment, as well as strengthening sales of OEM products,」
The Company continues to add new brands and expand its assortment to differentiate itself from other websites. - FY2018-Q4RestatedAnnual report
「To differentiate itself from other websites, the Company continues to expand its new-brand offerings and assortment, while」
The Company continues to add new brands and expand its assortment to differentiate itself from other websites. - FY2018-Q3AdvancedAnnual report
「To meet increasingly diverse customer needs, the Company partially renovated an adjacent warehouse to further expand its assortment and strengthen logistics.」
The Company sought to further expand its assortment through the partial renovation of an adjacent warehouse. Although no new brand names or additional product numbers were disclosed, specific facility improvements were implemented to expand the assortment. - FY2017RaisedAnnual report
「The Company aims to strengthen and expand its assortment by establishing new business relationships with imported brands, well-known domestic brands and brands attracting attention. It will also focus on niche categories such as baby and junior, plus sizes and products made from specialty materials, seeking to differentiate itself through one of Japan's largest assortments.」
In addition to developing new brands, the Company has expanded its policy to cover a broader range of target categories, including baby and junior, plus sizes and products made from specialty materials, with the aim of offering one of Japan's largest assortments. - FY2016First statedAnnual report
「As part of its initiatives to improve customer satisfaction, the Company is expanding its assortment by adding new brands, while」
The Company is adding new brands and expanding its assortment to improve customer satisfaction.