Raising Awareness of the bloomingFLORA Brand
First written in FY2018-Q3. 3 of 5 entries say "Advanced", first in FY2019. Latest entry: 2026-08-28.
No other company in this theme has enough history to compare yet.
- FY2027-H1ReframedAnnual report
「In the domestic e-commerce business, the company worked to enhance its delivery services through the stable operation of same-day shipping, including on Sundays and public holidays, while also expanding customer touchpoints beyond online channels to raise awareness of its own brands and products, including by opening a pop-up store at a department store in March 2026 and exhibiting a booth at a major fashion event in April.」
The focus shifted from measures centered on raising awareness of bloomingFLORA to expanding offline customer touchpoints for all of the company’s brands and products through exhibitions at department-store pop-up stores and major fashion events. - FY2019AdvancedAnnual report
「November 2018: Original loungewear brand “blooming FLORA” opens a store on the online shopping mall “ZOZOTOWN”」
A new sales channel was developed for blooming FLORA through opening a store on ZOZOTOWN. - FY2018-Q3First statedAnnual report
「The company worked to increase brand awareness by operating a pop-up store at Odakyu Department Store featuring its original loungewear brand “bloomingFLORA” under the theme “Warm Christmas Gifts for Body and Soul.”」
The company operated a bloomingFLORA pop-up store at Odakyu Department Store and worked to increase brand awareness.