Building a Multigenerational Fan Base
First written in FY2022. 3 of 8 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「The company also adopted “Increase the reasons customers want to visit again” as its basic policy for the fiscal year ending June 2027. Customers are satisfied and motivated to visit again when they receive a variety of services not only through products, but also through people, proposals, experiences, and connections with the local community.」
From the fiscal year ending June 2026, when the company continued “Make fans of Joyful Honda!!,” it organized its policy for the fiscal year ending June 2027 around increasing reasons for repeat visits, broken down into products, people, proposals, experiences, and connections with the local community. - FY2026-H1RestatedAnnual report
「Against this backdrop, we adopted "Create fans of Joyful Honda!!" as this year's basic policy and worked to strengthen our product offerings, presentation and customer service so that customers would be satisfied.」
The company continued to adopt “Make fans of Joyful Honda!!,” derived from “winning fans across generations,” as its basic policy this year and is working to strengthen its product offering, presentation, and customer service. - FY2025RestatedAnnual report
「In addition, the Company adopted “Creating Fans of Joyful Honda!!” as its basic policy for the fiscal year ending June 2026, continuing the policy from the fiscal year ending June 2025.」
The company continued the basic policy “Make fans of Joyful Honda!!,” derived from “winning fans across generations,” in the following fiscal year. - FY2025-H1ReframedAnnual report
「Against this backdrop, we adopted "Create fans of Joyful Honda!!" as this fiscal year's basic policy and implemented our sales strategy while closely monitoring changes in the external environment.」
The company has broadened the wording of its basic policy from “winning fans across generations” to “Make fans of Joyful Honda!!,” which does not limit the target group. - FY2023AdvancedAnnual report
「The company aims to create a unique, wide-trading-area, one-stop shopping park that makes customers feel, “I want to come back again and again.”」
Regarding the acquisition of fans across generations, the company opened Joyful Honda Park Yoshioka as a facility under the concept “Entertainment for every part of everyday life,” and developed stores with a focus on extraordinary experiences and repeat visits. - FY2023-Q2AdvancedAnnual report
「To implement this policy, we strengthened efforts to create continuously changing sales-floor presentations unlike anything before and establish sales floors that customers can enjoy. We also expanded the development and sale of high-value-added original products, value-priced products that deliver good products affordably at any time, and convenient, cost-effective large-capacity products. In this way, we strengthened initiatives to acquire repeat customers across generations as a dependable presence both in emergencies and in normal times.」
Regarding the acquisition of fans across generations, the company strengthened its efforts to win repeat customer groups by expanding new sales areas, original products, value-priced products, and large-capacity products. - FY2023-Q1AdvancedAnnual report
「Based on the 3 basic policies set out in the medium-term management plan, namely “executing initiatives based on our corporate mission,” “achieving growth by quantifying our corporate vision,” and “co-creating SDG solutions with local communities,” the Company has strengthened its efforts to achieve this year’s policy of “Let’s expand our fan base across generations!”」
The company strengthened implementation of this year's policy, “Let's expand our fan base across generations!”, through initiatives covering essential products and services, lifestyle proposals, employee satisfaction, and the SDGs. - FY2022First statedAnnual report
「In addition, the company has adopted “Let's expand our fan base across generations!” as its business policy for the fiscal year ending June 2023. By reliably implementing the priority measures in the medium-term management plan and taking on the challenge of creating unique new stores, the company will build the foundation for “entertainment retailing” loved by all generations and win fans across generations.」
As its business policy for the fiscal year ending June 2023, the company newly adopted the goal of winning fans across generations by creating stores loved by people of all generations.