Increasing new customers, average purchase value and brand value on the company-operated sales site
First written in FY2019. 2 of 3 entries say "Advanced", first in FY2023. Latest entry: 2026-05-19.
47 other companies' latest entry also says "Advanced".
- 2026-05-19AdvancedOther Disclosures
「Through this, we aim to improve browsing across the e-commerce site, deepen customer understanding and maximize LTV (lifetime customer value).」
自社ECサイトの顧客価値向上について、ブランドごとの導線整備、ECサイト内の回遊性向上、顧客理解の促進、LTV最大化を具体的な施策・目標として示した。 - FY2023AdvancedAnnual report
「今後は引き続き前期までの戦略を踏襲しつつ、公式アプリの刷新などにより自社サイトの利便性を高め、又、戦略的な店舗別価格設定の徹底などにより、自社サイトの販売比率の引き上げを更に強化し、収益構造の更なる改善に取り組んでまいります。」
自社販売サイトについて、販売比率の引き上げという従来目標に対し、公式アプリ刷新と店舗別価格設定を具体的な達成手段として追加している。 - FY2019First statedAnnual report
「Our sales strategy aims to increase the brand value of our products, continuously grow the number of new customers on our company-operated sales site and increase the average purchase value per customer. We are working continuously to improve the site by making it an appealing e-commerce site that gives visitors the feeling of reading a fashion magazine, increasing traffic, and making it easier for customers to purchase multiple items by enhancing outfit-coordination sections and feature pages that take advantage of our broad product range.」
The company identifies brand value, new-customer numbers and average purchase value per customer as sales-strategy goals, supported by an appealing e-commerce site, outfit-coordination and feature pages, and initiatives encouraging multiple-item purchases.