Announced details
Online sales of clothing, footwear and miscellaneous goods
Limited-time promotional pricing is planned (specific prices: Not disclosed)
The company does not address Contract Value / Impact on Business Performance.
Article published on 12 February 2026, “Notice Regarding the Refresh of 夢展望's Brand Strategy and Changes to Its Corporate Logo”
| Item | Details |
|---|---|
| Names of Products / Services Covered | 夢展望's own e-commerce website, Rose, bohmal, DearMyLove, Diable Baiser, Whip |
| Offering price | Limited-time promotional pricing is planned (specific prices: Not disclosed) |
| Launch date | From noon on Wednesday, 20 May 2026 (planned) |
| Applicable area | Online sales of clothing, footwear and miscellaneous goods |
| Source | Article published on 12 February 2026, “Notice Regarding the Refresh of 夢展望's Brand Strategy and Changes to Its Corporate Logo” |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The aim is to give concrete form to the refreshed brand strategy and corporate logo on the e-commerce website, a primary customer touchpoint, and to respond to increasingly diverse customer needs. The company aims to improve site browsing, deepen customer understanding, maximize LTV, maintain ongoing touchpoints with existing customers, and create opportunities for new customers to experience its brands in new ways.