Risk of Higher Advertising Rates and Lower Promotional Efficiency
First written in FY2016. 3 of 8 entries say "Restated". Latest entry: FY2026.
Tea Life moved to the "Worse" side of this theme in 2020, 3 years before the typical company in this theme (2023).
4 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「If advertising expenses increase in the future owing to higher advertising rates and paper costs or deteriorating advertising efficiency, this could affect the business and performance of the Group.」
The company continues to describe the risk of higher advertising expenses owing to soaring advertising rates and paper costs or deteriorating advertising efficiency. - FY2024RestatedAnnual report
「If advertising expenses increase in the future owing to higher advertising rates and paper costs or deteriorating advertising efficiency, this could affect the business and performance of the Group.」
The company continues to describe the risk of higher advertising expenses owing to soaring advertising rates and paper costs or deteriorating advertising efficiency. - FY2022WorsenedAnnual report
「If advertising expenses increase in the future owing to higher advertising rates and paper costs or deteriorating advertising efficiency, this could affect the business and performance of the Group.」
The company continues to describe the risk of higher advertising expenses owing to soaring advertising rates and paper costs and deteriorating advertising efficiency. - FY2022-Q2WorsenedAnnual report
「In the retail business, the company focused on strengthening sales promotion through public relations activities and campaigns on social media, rolling out the digital catalog 「茶んす」, and improving convenience through LINE functions, while the number of customers stagnated because customer acquisition became less efficient.」
Although the company pursued promotional and digital initiatives, deteriorating customer acquisition efficiency is described as limiting customer growth. The risk of deteriorating advertising and promotional efficiency is reflected in actual performance. - FY2020WorsenedAnnual report
「If advertising expenses increase in the future owing to higher advertising rates and paper costs or deteriorating advertising efficiency, this could affect the business and performance of the Group.」
Regarding advertising cost risks, the company has identified soaring paper costs, in addition to advertising rates and advertising efficiency, as a specific factor driving higher expenses. - FY2019RestatedAnnual report
「The Company is improving the efficiency of customer acquisition by selecting advertising media and refining advertising content. However, if advertising expenses increase in the future due to higher advertising rates, declining advertising efficiency or other factors, this may affect the Group's business and results.」
The company continues to address the risks of soaring advertising rates and deteriorating advertising efficiency while selecting advertising media and improving advertising content. - FY2017MitigatedAnnual report
「The Company is improving the efficiency of customer acquisition by selecting advertising media and refining advertising content. However, if advertising expenses increase in the future due to higher advertising rates, declining advertising efficiency or other factors, this may affect the Group's business and results.」
While explicitly identifying responses including the selection of advertising media and improvements to advertising content, the company continues to describe the risks of soaring advertising rates and deteriorating advertising efficiency. - FY2016First statedAnnual report
「If advertising expenses increase in the future because of higher advertising rates, lower promotional efficiency or other factors, this could affect the Group's business and performance.」
Regarding advertising expenses required to acquire customers, the company describes the risk of higher costs owing to soaring advertising rates and deteriorating advertising efficiency.