Improving Awareness and Repeat Purchases Through Content, Social Media and Email Newsletters
First written in FY2023. 2 of 6 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
7 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「For potential customers, we will raise brand awareness through content marketing and social media marketing. For existing customers, we will seek to improve the repeat-purchase rate and develop loyal customers through email newsletters and other initiatives.」
The company continues measures to increase awareness and repeat purchases through content and social media marketing and email newsletters. - FY2025AdvancedAnnual report
「In e-commerce, the company changed platforms, improved the precision of its SEO measures and promoted the brand to more people through collaborations with influencers.」
Measures to increase awareness through content and social media were made more specific through a change of e-commerce platform, SEO initiatives and collaborations with influencers. - FY2025-Q1AdvancedAnnual report
「As part of our digital strategy, we worked to improve brand awareness through collaborative posts with influencers and other initiatives.」
In addition to its previous measures to increase awareness through content and social media, the company carried out collaborative posts with influencers. - FY2024-Q3RestatedAnnual report
「As part of our digital strategy, we used a specialist consulting firm to implement measures to improve brand awareness and strengthen systems that drive store visits, while working to develop and retain repeat customers.」
The company continues to pursue measures using dedicated consultants and a system for driving store visits, in line with its previous objectives of increasing awareness and developing repeat customers. - FY2024-Q1ReframedAnnual report
「By using dedicated consultants, we implemented measures to strengthen brand awareness and store-visit initiatives, and worked to develop and retain repeat customers.」
The objective of increasing awareness among prospective customers and retaining existing customers remains unchanged, but the approach has expanded from the previous focus on content, social media and email newsletters to measures using dedicated consultants and a system for driving store visits. - FY2023First statedAnnual report
「For potential customers, we will raise brand awareness through content marketing and social media marketing. For existing customers, we will seek to improve the repeat-purchase rate and develop loyal customers through email newsletters and other initiatives.」
The company has, for the first time, explicitly set out measures aimed at increasing awareness among prospective customers through content and social media marketing, while sending email newsletters and taking other measures for existing customers to increase repeat purchases and develop loyal customers.