Growing the food Business Through Blogs and Seasonal Events
First written in FY2017-Q1. 4 of 8 entries say "Restated". Latest entry: FY2025.
4 other companies' latest entry also says "Dropped".
- FY2025DroppedAnnual report
「The Company closed its bistro oeuf oeuf restaurant on 29 September 2024. This marked the Company's withdrawal from the food business.」
The disclosure of the food business's customer-acquisition measures has been replaced by disclosure of the restaurant closure and withdrawal from the business on 29 September 2024. - FY2024RestatedAnnual report
「The Company worked to attract customers by expanding course offerings and developing new menus tailored to customer needs.」
The Company continues its customer-acquisition measures for the food business through expanded course offerings and new menu development. - FY2024-Q1AdvancedAnnual report
「The Company worked to attract customers by expanding course offerings and developing new menus tailored to customer needs.」
The food business implemented customer-acquisition measures by expanding course offerings and developing new menus. In addition to the previous focus on information dissemination and seasonal events, the measures described here center on food-service menus and plans. - FY2018WorsenedAnnual report
「The Company opened the second NAAK CAFE restaurant in Nagareyama-Otakanomori and implemented various initiatives to generate cross-traffic, including an original chai tasting service at the adjoining unico Nagareyama-Otakanomori and catalog giveaways to customers dining at NAAK CAFE. However, the Company struggled to raise awareness and secure a base of regular customers. As a result, revenue for the fiscal year ended 31 March was ¥238.070 million, up 65.3% year on year, while the segment loss was ¥43.518 million, compared with a segment loss of ¥18.669 million in the previous fiscal year.」
Although the Company pursued cross-traffic initiatives and opened the second NAAK CAFE restaurant, it struggled to raise awareness and secure regular customers, resulting in a wider loss in the food business. - FY2018-Q1RestatedAnnual report
「In the food business, both existing restaurants, Le Bistro and bistro oeuf oeuf, delivered solid results as the stabilization of restaurant operations and active advertising placements proved effective, although」
The Company states that stabilizing restaurant operations and actively placing advertisements contributed to customer numbers and performance at its existing restaurants. - FY2017-Q3RestatedAnnual report
「At Le Bistro, continued active information dissemination via social media contributed to attracting new customers. At bistro oeuf oeuf, the continued development of new menus using seasonal ingredients was well received by many customers.」
The Company continues to disseminate information via social media and develop new menus featuring seasonal ingredients. - FY2017-Q2RestatedAnnual report
「At Le Bistro, active information dissemination via social media and the planning of seasonal events were well received by many repeat and new customers. At bistro oeuf oeuf, the Company developed menus tailored to customer needs and attracted customers successfully by securing a stable operating workforce.」
The measures described to expand the customer base include social media communications, seasonal events, menu development in response to customer needs, and securing operating staff. - FY2017-Q1First statedAnnual report
「At Le Bistro, efforts to promote the business, including menu introductions through frequent blog updates, contributed to attracting new customers. At bistro oeuf oeuf, seasonal events featuring an extensive selection of natural wines were well received by regular and new customers alike, enabling the restaurant to expand its repeat-customer base.」
The Company is seeking to expand its new and repeat customer bases through menu introductions on its blog and seasonal events featuring natural wines.