Customer Acquisition and Retention Through a Smartphone Promotional App
First written in FY2020-Q2. 5 of 9 entries say "Restated". Latest entry: FY2025-H1.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「The company is also working to raise customer awareness and brand loyalty by airing television commercials and strengthening digital marketing using smartphone apps, brand websites, social media and other channels.」
The company continues digital marketing using television commercials, smartphone apps, brand websites and social media. - FY2024-Q1RestatedAnnual report
「The company worked to raise customer awareness and brand loyalty by airing television commercials and strengthening digital marketing using smartphone apps, brand websites, social media and other channels.」
The company continues and strengthens digital marketing using television commercials, smartphone apps, brand websites and social media. - FY2023-Q3RestatedAnnual report
「The company also worked to raise customer awareness and brand loyalty by airing television commercials for Yakiniku King and Marugen Ramen and strengthening digital marketing using smartphone apps, brand websites, social media and other channels.」
The company continues and strengthens digital marketing using television commercials, smartphone apps, brand websites and social media. - FY2023-Q2AdvancedAnnual report
「The company also worked to raise customer awareness and brand loyalty by airing television commercials for Yakiniku King and Marugen Ramen and strengthening digital marketing using smartphone apps, brand websites, social media and other channels.」
The company expanded its digital marketing channels from smartphone apps to brand websites and social media and worked to improve awareness and brand loyalty. - FY2023-Q1RestatedAnnual report
「The company also aired television commercials for Yakiniku King and Marugen Ramen and strengthened digital marketing using smartphone apps and other tools.」
The company continues and strengthens television commercials for Yakiniku King and Marugen Ramen and digital marketing using smartphone apps and other tools. - FY2022-Q2AdvancedAnnual report
「The company strengthened digital marketing using smartphone apps and other tools and continued working to raise awareness by airing new television commercials for Yakiniku King, Marugen Ramen and Sushi/Shabu-shabu Yuzu-an.」
The company strengthened digital marketing through smartphone apps and other tools and aired new television commercials for Sushi/Shabu-shabu Yuzu-an in addition to the previous 2 brands. - FY2022-Q1ReframedAnnual report
「The company worked to improve customer service and advance digital marketing using smartphone apps and other tools. It also aired new television commercials for Yakiniku King and Marugen Ramen to raise awareness.」
The scope and description of the initiatives expanded from customer acquisition and conversion into regular customers through a smartphone promotional app to raising awareness through digital marketing using smartphone apps and other tools and television commercials. - FY2021-Q1RestatedAnnual report
「The Group also pursued customer acquisition and retention by changing the interiors and exteriors of existing stores, developing new menu items and enhancing its smartphone promotional app, while implementing measures to improve store profitability.」
The company continues initiatives to acquire customers and turn them into regular customers, including enhancing its smartphone promotional app. - FY2020-Q2First statedAnnual report
「The company introduced a smartphone promotional app and is working to acquire and retain customers.」
The company first described the introduction of a smartphone promotional app as a specific initiative to improve store profitability through customer acquisition and retention.