Ocean System (3096) · InitiativeAdvanced
Attracting ryokan guests through newspaper advertising and other means
First written in FY2019-Q1. 1 of 2 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2019-Q3.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Improving awareness and peak-season visitor traffic through facility-specific advertisingA theme 2 companies write about · 0 as a headwind · 2 as a tailwind
0 other companies' latest entry also says "Advanced".
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Full recordFilings, disclosures and news, newest first
- FY2019-Q3AdvancedAnnual report
「The number of restaurant customers and general guests increased as a result of newspaper and magazine advertising and other promotional activities」
The company stated that newspaper and magazine advertising and other promotional activities led to an increase in restaurant customers and general guests. - FY2019-Q1First statedAnnual report
「At the ryokan Umifu-tei Teradomari Nihonkai, the number of general lodging guests increased significantly, partly due to the effects of newspaper and other advertising, but lunch use from customers referred by travel agencies and the number of general customers using the restaurant declined from the same period of the previous year.」
The company has, for the first time, described newspaper advertising and other promotional activities as measures to attract general ryokan guests.