Increasing Brand Awareness, Primarily in the Kanto Region

「Under the Ishigamaya Hamburger format, we opened 2 stores in December 2023: "Ishigamaya Hamburger Aeon Mall Okazaki" in Aeon Mall Okazaki, a commercial complex in Okazaki, Aichi Prefecture, and "Ishigamaya Hamburger Celeo Kokubunji" in Celeo Kokubunji, a commercial complex in Kokubunji, Tokyo.」

「We are expanding into commercial facilities in the Kansai, Kanto and Chubu regions, where we are actively developing our presence, and providing appealing stores that serve diverse customer segments.」

「In March 2022, we opened "VEGEGO Onure Shikutan & CAFE" at LaLaport Fujimi, a commercial complex in Fujimi, Saitama Prefecture. In April 2022, we opened "VEGEGO Onure Shikutan" at LaLaport EXPOCITY, a commercial complex in Suita, Osaka Prefecture.」

「In July 2020, we opened the first "Grill Demi-Tama" outlet in Hareza Ikebukuro, a large-scale commercial complex in Toshima-ku, Tokyo. In December 2020, we also opened "VEGEGO Onure Shikutan & CAFE," a Korean restaurant, in LaLaport Shonan Hiratsuka, a large-scale commercial complex in Hiratsuka, Kanagawa Prefecture.」

「In December 2020, the Company opened “VEGEGO Onure Shiktang & CAFE,” a Korean cuisine specialty restaurant themed around “health and beauty start with delicious food every day,” in the large-scale commercial facility LaLaport Shonan Hiratsuka in Hiratsuka, Kanagawa Prefecture.」

「Against this backdrop, with the aim of further increasing awareness of its brands, the Company opened 8 new stores and changed the format of 1 store during the fiscal year.」

「Against this backdrop, with the aim of further increasing awareness of its brands, the Company opened 8 new stores and changed the format of 1 store during the fiscal year.」

「Against this backdrop, in its food-service business, the Group sought to further increase awareness of its brands, primarily in the Kanto region. It proceeded with opening “VEGEGO,” a bibimbap specialty restaurant in Shinjuku Mylord near the south exit of JR Shinjuku Station in Shinjuku-ku, Tokyo, and “CHAVATY,” a premium milk tea specialty shop using Uva tea, matcha and hojicha, in Omotesando, in July 2018; the new format “元祖 変わりかつめし専門店 かつゑもん,” which proposes new ways to enjoy katsu, in the food court of DiverCity Tokyo Plaza, a 5-minute walk from Daiba Station in Koto-ku, Tokyo, in November 2018; and “merca PASEO,” its second grocerant-format store, themed around a “Spanish alley” combining Spain’s bar-hopping culture with Japan’s yokocho alley culture, in Fukumaru-dori 57 near Fukushima Station in Osaka, in May 2019. To meet increasingly diverse consumer needs, it is also working to develop high-value-added dishes and establish new restaurant formats.」

「With the aim of further increasing awareness of its brands, primarily in the Kanto region, the Company proceeded with opening “VEGEGO,” a bibimbap specialty restaurant in Shinjuku Mylord near the south exit of JR Shinjuku Station in Shinjuku-ku, Tokyo, and “CHAVATY,” a premium milk tea specialty shop using Uva tea, matcha and hojicha, in the Landroid Gallery in Omotesando, in July 2018. In November 2018, it proceeded with opening the new format “元祖 変わりかつめし専門店 かつゑもん,” which proposes new ways to enjoy katsu, in the food court of DiverCity Tokyo Plaza, a 5-minute walk from Daiba Station in Koto-ku, Tokyo.」

「With the aim of further increasing awareness of its brands, primarily in the Kanto region, the Company proceeded with opening “VEGEGO,” a bibimbap specialty restaurant in Shinjuku Mylord near the south exit of JR Shinjuku Station in Shinjuku-ku, Tokyo, and “CHAVATY,” a premium milk tea specialty shop using Uva tea, matcha and hojicha, in the Landroid Gallery in Omotesando, in July 2018.」

「In addition, with the aim of further increasing awareness of its brands, the Company opened a store of its core “Ishigamaya Hamburg” format in Nisshin, Aichi Prefecture.」

「Against this backdrop, while seeking to further increase awareness of its brands, primarily in the Kanto region, the Company also」

「Against this backdrop, while seeking to further increase awareness of its brands, primarily in the Kanto region, the Company opened a new “Ishigamaya Hamburg” store in Prime Tree Akaike in Nisshin, Aichi Prefecture, in November 2017, an area that continues to grow rapidly as a new brand hub.」

「With the aim of further increasing awareness of its brands, primarily in the Kanto region, the Company opened “BEAR'S SUGAR SHACK,” a pancake shop dedicated to takeout, in September 2017 in a building directly connected to JR Shinjuku Station in Shinjuku, Tokyo.」

「With the aim of further increasing awareness of its brands, the Company opened “3 Little Eggs” in Hiratsuka, “igu&peace PATRON” in Machida, Tokyo, and one store each of its core “Ishigamaya Hamburg” format in Setagaya-ku, Tokyo, and Hiroshima, Hiroshima Prefecture, as part of its expansion of existing stores.」

「Against this backdrop, while seeking to further increase awareness of its brands, primarily in the Kanto region, the Company proceeded with opening 1 “igu&peace” store in Machida, Tokyo, which had attracted attention in Shibuya, in January, and 1 “Ishigamaya Hamburg” store in Seijo Corty in March. To meet increasingly diverse consumer needs, it is also working to develop high-value-added dishes and establish new restaurant formats.」

「Against this backdrop, the Company intends to further increase awareness of its brands, primarily in the Kanto region.」

「Against this backdrop, we have worked to further raise awareness of the KICHIRI brand, particularly in the Kanto region, by developing high-value-added dishes and further improving our hospitality.」

「We aim to further increase awareness of our brands, primarily in the Kanto region.」