Declining Numbers of Marriages and Wedding Ceremonies and Falling Floral Arrangement Prices
First written in FY2016. 18 of 31 entries say "Restated". Latest entry: FY2026.
Beauty Kadan Holdings moved to the "Worse" side of this theme in 2016, 2 years before the typical company in this theme (2018).
The whole theme swung hardest in 2024: 5 of 10 companies on the "Worse" side.
2 other companies' latest entry also says "Other".
- FY2026Number of funerals increased, but revenue per funeral declinedAnnual report
「In addition to the opening of new venues, the number of funerals performed exceeded the previous year for the full fiscal year due to increased share and orders at existing venues, primarily in the Kansai and Fukuoka areas. Revenue per funeral was below the previous year due to an increase in small-scale weddings and photo weddings, but the increase in the number of ceremonies resulted in higher revenue.」
Revenue per event declined due to an increase in small-scale weddings and photo weddings, but the bridal division generated higher revenue as the number of events increased. - 2026-08-14RestatedEarnings forecast revision
「In the bridal sector, the market continued to contract as the number of marriages declined, while responding to the shift toward higher added value and increasingly diverse customer needs is expected to become more important.」
The Company continues to recognize the contraction of the market due to declining marriages and the need to respond to higher added value and increasingly diverse customer needs. - FY2026-H1Fewer ceremonies, but higher revenue per ceremonyAnnual report
「In this business, the number of weddings conducted was below the previous year due to the impact of a rebound from the previous year's high level, lower orders at some major venues and delays in the start of operations by new business partners. However, although the number of weddings conducted was below the previous year, revenue per wedding remained above the previous year, and revenue associated with conducting the weddings also contributed to a certain extent, limiting the decline in revenue.」
In the bridal floral arrangement business, the number of weddings conducted declined due to lower orders at major venues and delays in the start of operations by new business partners, while revenue per wedding remained above the previous year. - FY2025Lower volume, but per-wedding prices recoveringAnnual report
「Although the per-wedding price in the bridal floral arrangement business was recovering and trending higher, revenue fell to ¥335.890 million, down 5.0% year on year, due to a decline in the number of weddings.」
Although the per-wedding price recovered, the bridal floral arrangement business reported lower revenue due to a decline in the number of weddings. - FY2025-H1RestatedAnnual report
「Revenue from the bridal floral arrangement business was ¥175.526 million, up 5.2% year on year, as the per-wedding price was recovering and trending higher.」
Revenue rose 5.2% year on year due to the recovery and increase in the per-wedding price for bridal floral arrangements. At the same time, the disclosure continues to recognize the previously identified market contraction due to the declining birthrate and marriages without wedding ceremonies, as well as the recovery following the COVID-19 pandemic. - FY2024WorsenedAnnual report
「The number of marriages has been trending downward year after year, peaking at 1.1 million couples in 1972 (marriage rate: 10.4%) before falling below 600,000 couples in 2018 and reaching 474,717 couples in 2023, partly due to the impact of the COVID-19 pandemic.」
The marriage data was updated to show that the number of marriages had fallen to 474,717 couples in 2023, while the disclosure continues to describe the risk of bridal market contraction due to the declining birthrate and fewer marriages. Full-year revenue from the bridal floral arrangement business also fell 5.7% year on year. - FY2024-Q3Continued market recovery and revenue growthAnnual report
「Revenue from the bridal floral arrangement business was flat through the middle of the period compared with the previous year, which benefited significantly from a rebound following the COVID-19 pandemic, but began to recover in the second half, reaching ¥266.739 million, up 11.0% year on year.」
The bridal floral arrangement business began to recover in the second half of the period, and revenue rose 11.0% year on year. The recognition of market contraction risks due to the declining birthrate, marriages without wedding ceremonies and other factors continues. - FY2024-Q2Continued recovery in per-wedding pricesAnnual report
「Although the per-couple price in the bridal floral arrangement business was recovering, revenue was essentially flat against the previous year, which benefited significantly from a rebound following the COVID-19 pandemic, reaching ¥166.887 million, up 0.3% year on year.」
Although the per-couple price was recovering, revenue was essentially flat compared with the previous year, which benefited from a rebound following the COVID-19 pandemic. - FY2024-Q1RestatedAnnual report
「Although the bridal industry's market had been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, the market contracted significantly due to the COVID-19 pandemic and subsequently entered a recovery trend.」
The disclosure continues to recognize market contraction due to the declining birthrate, fewer marriages and the COVID-19 pandemic, while stating that the market has subsequently entered a recovery trend. - FY2023RestatedAnnual report
「The number of marriages has been trending downward year after year, peaking at 1.1 million couples in 1972 (marriage rate: 10.4%) before falling below 600,000 couples in 2018 and reaching 501,138 couples in 2021, partly due to the impact of the COVID-19 pandemic. Although the number of marriages is not declining sharply, it is considered to be on a long-term contractionary trend.」
The disclosure continues to describe the long-term contraction in the number of marriages and the risk of lower per-wedding prices for bridal floral arrangements due to declines in the number and cost of weddings, updated with 2021 marriage data. - FY2023-Q3RestatedAnnual report
「Although the bridal industry's market had been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, amid the COVID-19 pandemic, the market contracted significantly and subsequently entered a gradual recovery trend.」
The disclosure continues to recognize market contraction due to the declining birthrate, fewer marriages and the impact of the COVID-19 pandemic, while stating that the market is gradually recovering. - FY2023-Q1RestatedAnnual report
「Revenue from the bridal floral arrangement business was ¥64.676 million, up 17.0% year on year. Although the bridal industry's market has been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, amid the COVID-19 pandemic, the market contracted significantly. Revenue had remained under pressure due to wedding postponements and other factors related to the spread of COVID-19, but entered a gradual recovery trend as cancellations fell substantially.」
The disclosure describes recovery factors such as the decline in cancellations, while continuing to recognize market contraction in the bridal sector due to the declining birthrate, fewer marriages and the COVID-19 pandemic. - FY2022-Q3RestatedAnnual report
「Although the bridal industry's market has been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, amid the COVID-19 pandemic, the market contracted significantly.」
The disclosure continues to describe market contraction resulting from the declining birthrate and fewer marriages, as well as the significant contraction of the bridal market due to the COVID-19 pandemic. - FY2022-Q2RestatedAnnual report
「Although the bridal industry's market has been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, amid the COVID-19 pandemic, the market contracted significantly.」
The disclosure continues to describe market contraction resulting from the declining birthrate and fewer marriages, as well as the significant contraction of the bridal market due to the COVID-19 pandemic. - FY2022-Q1WorsenedAnnual report
「Although the bridal industry's market has been contracting due to the declining birthrate, the decrease in the number of marriages and the increase in couples who marry by filing a marriage registration only, a trend often referred to as a marriage without a wedding ceremony, the market had remained substantial, supported by higher per-wedding prices resulting from later marriages and growing demand for original wedding ceremonies, including guest-house and restaurant weddings, which led to an increase in new market entrants. However, amid the COVID-19 pandemic, the market contracted significantly.」
The disclosure states that, in addition to the market contraction resulting from the declining birthrate and fewer marriages, the bridal market contracted significantly due to the COVID-19 pandemic. - FY2021WorsenedAnnual report
「The number of marriages has been trending downward year after year, peaking at 1.1 million couples in 1972 (marriage rate: 10.4%) before falling below 600,000 couples in 2018 and reaching 525,000 couples in 2020, partly due to the impact of the COVID-19 pandemic.」
The disclosure states that the number of marriages declined over the long term, falling to 525,000 couples in 2020, partly due to the impact of the COVID-19 pandemic. - FY2021-Q2RestatedAnnual report
「Revenue from the bridal floral arrangement business was ¥90.533 million, down 43.5% year on year, as weddings continued to be postponed from March 2020 due to the spread of COVID-19.」
As weddings continued to be postponed due to the spread of COVID-19, revenue from the bridal floral arrangement business fell 43.5% year on year. - FY2021-Q1MaterialisedAnnual report
「Revenue from the bridal floral arrangement business was ¥32.249 million, down 50.2% year on year, as weddings continued to be postponed from March this year due to the spread of COVID-19.」
As weddings continued to be postponed, revenue from the bridal floral arrangement business fell 50.2% year on year. - FY2020Update to marriage statisticsAnnual report
「The number of marriages has been trending downward year after year, peaking at 1.1 million couples in 1972 (marriage rate: 10.4%) before falling below 600,000 couples in 2018. ... The number of weddings and spending on weddings may decline, potentially reducing the per-wedding price of bridal floral arrangements, which is part of the Company's business.」
The benchmark year for marriage statistics was updated to 2018, with the figure showing that the number had fallen below 600,000 couples. The recognition of the risk of lower floral arrangement prices due to declines in the number and cost of weddings continues. - FY2020-Q3RestatedAnnual report
「Although the bridal market is shrinking due to fewer marriages resulting from the declining birth rate and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains. This reflects higher per-wedding fees associated with later marriages, growing demand for original ceremonies such as guesthouse and restaurant weddings, and an increase in new market entrants.」
The disclosure continues to describe market contraction due to the decline in the number of marriages and couples who opt for a marriage without a wedding ceremony, as well as market support from later marriages and a preference for original wedding ceremonies. - FY2020-Q1RestatedAnnual report
「Although the bridal market is shrinking due to fewer marriages resulting from the declining birth rate and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains. This reflects higher per-wedding fees associated with later marriages, growing demand for original ceremonies such as guesthouse and restaurant weddings, and an increase in new market entrants.」
The disclosure continues to describe market contraction due to the decline in the number of marriages and couples who opt for a marriage without a wedding ceremony, as well as market support from later marriages and a preference for original wedding ceremonies. - FY2019RestatedAnnual report
「The number of marriages has been trending downward year after year, peaking at 1.1 million couples in 1972 (marriage rate: 10.4%) before falling below 650,000 couples in 2015. ... The number of weddings and spending on weddings may decline, potentially reducing the per-wedding price of bridal floral arrangements, which is part of the Company's business.」
The company continues to disclose, together with figures, the risks of a long-term decline in marriages, fewer weddings and lower wedding-related spending, and lower bridal floral-decoration fees. - FY2019-Q3RestatedAnnual report
「Although the bridal market is shrinking due to fewer marriages resulting from the declining birth rate and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains. This reflects higher per-wedding fees associated with later marriages, growing demand for original ceremonies such as guesthouse and restaurant weddings, and an increase in new market entrants.」
The company continues to describe the market's contraction due to fewer marriages and the increase in "no-wedding marriages," as well as market support from later marriages and growing demand for original ceremonies. - FY2019-Q2RestatedAnnual report
「Although the bridal market is shrinking due to fewer marriages resulting from the declining birth rate and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains. This reflects higher per-wedding fees associated with later marriages, growing demand for original ceremonies such as guesthouse and restaurant weddings, and an increase in new market entrants.」
The company continues to describe the market's contraction due to fewer marriages and the increase in "no-wedding marriages," while also noting that higher wedding fees and demand for original ceremonies are supporting the market. - FY2019-Q1RestatedAnnual report
「Although the bridal market is shrinking due to fewer marriages resulting from the declining birth rate and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains. This reflects higher per-wedding fees associated with later marriages, growing demand for original ceremonies such as guesthouse and restaurant weddings, and an increase in new market entrants.」
The company recognizes the market's contraction due to fewer marriages and the increase in "no-wedding marriages," while also noting that later marriages and growing demand for original ceremonies are supporting higher fees and maintaining the market. - FY2018RestatedAnnual report
「The number of marriages has declined year after year, peaking at 1.10 million couples in 1972, with a marriage rate of 10.4%, before falling below 650,000 couples in 2015. The number of marriages is considered to be on a long-term downward trend, but the situation has not reached the point of a sharp decline. However, changes in attitudes toward marriage among people of marriageable age may reduce the number of weddings and wedding-related spending even without reducing the number of marriages, potentially lowering the per-event fee for the Company's bridal floral-decoration business.」
The company continues to disclose, together with figures, the risks of a long-term decline in marriages, fewer weddings and lower wedding-related spending, and lower bridal floral-decoration fees. - FY2017RestatedAnnual report
「The number of marriages has declined year after year, peaking at 1.10 million couples in 1972, with a marriage rate of 10.4%, before falling below 650,000 couples in 2015. The number of marriages is considered to be on a long-term downward trend, but the situation has not reached the point of a sharp decline. However, changes in attitudes toward marriage among people of marriageable age may reduce the number of weddings and wedding-related spending even without reducing the number of marriages, potentially lowering the per-event fee for the Company's bridal floral-decoration business.」
The company continues to disclose, together with historical figures, the risks of a long-term decline in marriages, fewer weddings and lower wedding-related spending, and lower bridal floral-decoration fees. - FY2017-Q3RestatedAnnual report
「Revenue from the bridal floral-decoration business was ¥343.997 million, down 3.6% year on year, partly due to a decline in the number of events in the Kanto region. Although the market is shrinking due to the declining birth rate, later marriages and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a certain market size remains against the backdrop of growing demand for original ceremonies, including guesthouse and restaurant weddings.」
The decline in events in the Kanto region and the market's contraction continued, and the bridal floral-decoration business declined 3.6% year on year. On the other hand, the rate of decline narrowed from 8.0% year on year on a cumulative basis through the previous quarter. - FY2017-Q2WorsenedAnnual report
「Revenue from the bridal floral-decoration business was ¥248.392 million, down 8.0% year on year, partly due to a slight decline in the number of events in the Kanto region. Although the market is shrinking due to the declining birth rate, later marriages and the increase in marriages consisting solely of filing a marriage notification, sometimes referred to as "no-wedding marriages," a substantial market remains against the backdrop of growing demand for original ceremonies, including guesthouse and restaurant weddings.」
Revenue from the bridal floral-decoration business declined 8.0% year on year, partly due to a slight decline in events in the Kanto region, and the rate of decline widened from 3.2% year on year in the previous quarter. - FY2017-Q1MaterialisedAnnual report
「Revenue from the bridal floral-decoration business was ¥96.849 million, down 3.2% year on year, partly due to a slight decline in the number of events in the Kanto region.」
Revenue from the bridal floral-decoration business declined 3.2% year on year due to a slight decline in the number of events in the Kanto region. - FY2016First statedAnnual report
「The number of marriages is considered to be on a long-term downward trend, but the situation has not reached the point of a sharp decline. However, changes in attitudes toward marriage among people of marriageable age may reduce the number of weddings and wedding-related spending even without reducing the number of marriages, potentially lowering the per-event fee for the Company's bridal floral-decoration business.」
The company identifies a decline in bridal floral-decoration fees resulting from fewer weddings and lower wedding-related spending, in addition to a decline in the number of marriages, as a risk.